SWOT analysis of KOZI Haleem by Hassan Samoon #MBA previous 2K17

2. SWOTanalysis
KOZI HALEEM
 Hassan Samoon 2K17/MBA/75
 Syed Mushtaque Hussain 2K17/MBA/123
 Nadeem Ahmed Rajper 2K17/MBA/83
 Weedhant Lal Khatri 2K17/MBA/132
 Deep Sagar Mahraj 2K17/MBA/28
 Zafar Ali Almani 2K17/MBA/135
 Ali Shan Mughal 2K17/MBA/14
 Abdul Wahab Memon 2K17/MBA/42
 Zulfiqar Memon 2K17/MBA/141
 Vivek Kumar Mahraj 2K17/MBA/130

3. Overview
Introduction
History of Haleem
History of Kozi Haleem
Products
Current Profile
Future Profile
Mission Statement
SWOT Analysis

4. Introduction
Started: In 1990 at Hyderabad
Industry: Food (Service)
Product: Haleem
Employees: 15
Revenue: 125,00000 (in 2016)

5. HistoryOf Haleem
Haleem is a popular Asian and Middle-Eastern food.
Haleem has been around for centuries.
And it is also known for some other names too e.g. Harees/Hareesa,
Keshkek, Kichara or Daleem.
The origin of haleem is not definite, but one thing is clear Haleem is
a Muslim dish and spread throughout the Muslim world.
Haleem is a star of Arabian, Turkish, Persian, Pakistani, Bengali and
Indian cuisine.
Haleem is considered to be the dish of holy months of Ramadan and
Muharram of Muslim Hijri calendar.
Haleem must have traveled with Muslims and formed different
versions meeting the taste of regions

6. Cont…
Haleem is made of meat (preferably beef or mutton), grains (wheat,
barley and rice), lentils and ghee.
All the ingredients are cooked together for 5 to 6 hours and mashed
up well.
There are quite a few versions of haleem around from different
regions.
Since Subcontinent is blessed with a decent range of spices Pakistani,
Bengali and Indian haleem/hareesa is very spicy.
Arabian food is generally light in spices, so is their harees/hareesa.
Way of eating haleem depends on the region as well.
Some people eats it directly with spoon and some people eats it with
bread (naan).

7. HistoryOf KOZIHaleem
Started in 1990 by Muhammad Saleem Bhatti, at the
place of Hyderabad on THELO
At that time he invested 500 rupees on his business and
revenue generated 600 to 700
His business spread day by day.
On 2000 a little shop was purchased for firm.
The name KOZI was given on 2011.
The word Kozi means soft (mulaem).

8. Cont…
Kozi is famous in Hyderabad city as well as near other
close areas
Because of the unique test and flavor, he has very sound
recognization for his haleem
That’s why till to today he has a very good sell of his
haleem in whole city
Kozi knows that what kind of the test should be of
haleem so that’s why he is very famous

9. Products
Kozi have nothing any more products just provide 2 types
of haleem…
Chicken
Beef or mutton
Also provide Naan for customers

10. CurrentProfile
Focus on People’s need
Provide Best Product
High Quality, Lower Price Product

11. FutureProfile
 Discover new branch in other area
 Internet Business

12. MissionStatement
 To deliver a superior product and provide
top notch service.

13. SWOT
Analysis
Oppurtunity
Threats
Strengths
Weakness
SWOTAnalysis

14. STRENGTHS
Characteristics of the business or
a team that give it an advantage
over others in the industry.
SWOTAnalysis
 Specialist marketing expertise
 Quality Product
 Location of business
 Other aspects of the business that
adds the value of the product & service

15. WEAKNESSES
Characteristics that place the
firm at a disadvantage relative to
others.
 Competitor
 Know only for Haleem
 Only have 2 types of haleem
 Under trained employees
SWOTAnalysis

16. OPPORTUNITIES
SWOTAnalysis
Chances to make greater profits in
the environment - External attractive
factors that represent the reason for
an organization to exist & develop.
 New uses for product discovered
 Discover a new Branches
 Online business

17. !
THREATS
SWOTAnalysis
External elements in the environment
that could cause trouble for the
business - External factors, beyond an
organization’s control, which could
place the organization’s mission or
operation at risk.
 Changing customer’s need/taste
 New Competitor in home market
 Price war with competitor

18. Questions...?

19. ThankYou…!!!
