2. Holiday Inn 1 Entrepreneur’s Profile

5. Intercontinental Hotels Group (IHG) is the world’s most global hotel company and the largest by number of rooms

6. Holiday Inn started its operations in Lahore in 1996

9. In 1989, went to Texas USA and studied hotel management

10. Part time worked in various hotels during studies, mainly in Starwood Hotel

11. In 1995, came back to Pakistan

13. A Personal interaction withKhawaja Khurram ? What ignited the spark in you to start a new business venture?

14. What do you think are the top three skills needed to be a successful entrepreneur?

18. Traits or characteristics of Khawaja Khurram Hard worker Risk taker Innovative Self-confident Strong leader Creative Energetic person

19. “Everyone has got a talent, what is rare is the courage to nurture it.”

20. Holiday Inn 2 Vision and Mission

21. VISION

22. Question What was your vision behind this venture? A

23. *Vision is the art of seeing what is invisible to others*

24. VISION Definition: Corporate vision is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms

25. Vision To win in service by proactively offering customers the most valuable assistance, information and support in uniquely warm and caring manner

26. MISSION

27. Mission A mission statement is a formal short written statement of the purpose of existence of an organization

28. Mission “Great hotels guests love”

29. Key Success Factors

30. Key success Factors “The factors that determine a company’s ability to compete successfully in an industry”

32. Trained and honest employees

33. Close mentoring of waste

34. Site selection

35. Maintenance of food quality

36. Consistency

38. HOLIDAY INN LAHORE

39. ROOMS Total Rooms 120 Standard Rooms 92 Suite 08 Executive Rooms 20 Total Rooms 120 Standard Rooms 92 Suite 08 Executive Rooms 20

43. Lahore Gates Café Menu Buffet / à la carte Location Ground Floor Capacity 115 Entertainment Live Singing

44. China Grill Menu à la carte Location Ground Floor Capacity 100 Entertainment Chinese Music

45. BBQ Restaurant Menu Buffet / à la carte Location Roof Top Capacity 100 Entertainment Traditional Music

46. Banquets Daffodils Hall Blossoms Hall Executive Board Rooms

47. Daffodils Hall Located on the Lower Ground Floor, with the following Banquet capacities:-

48. Blossoms Hall Located on the Mezzanine Floor, with the following Banquet capacities:-

49. EXECUTIVE BOARD ROOMS

50. HEALTH SERVICES Gymnasium Swimming Pool Sauna and Jacuzzi Steam Bath

51. OTHER SERVICES DRINK OF THE MONTH ELITE CLUB MEN HAIR SALOON WEDDING FUNCTIONS IN-HOUSE MOVIES / TV PROGRAMMES INTERNATIONAL DIRECT DIALING (IDD) PHOTOGRAPHER ELECTRONIC SAFE DEPOSIT BOXES

52. Holiday Inn 4 SWOT Analysis

53. QUOTATIONS "Problem-solving" is not planning "Planning" is not the same as "problem-solving" Effective planning can not be done without addressing the problems that are critical Not all problems deserve attention. Some just go away.

54. S W S O T

56. External

57. Build on strengths

58. Exploit opportunities

59. Resolve weaknesses

61. They also keep an eye on their overall business environment and spot and exploit new opportunities faster than competitors.

63. STRENGTHS

67. Excellent recreational facilities

70. Limited F&B outlets

71. Limited rooms facilities

73. OPPORTUNITIES

75. THREATS

76. THREATS Negative external factors that inhibits a company to accomplish its goals and objectives

78. Possibility of political instability

79. Reduction of rates by the competition-discounting tendencies

80. Lack of business activities & tourist influx

82. Organizational Hierarchy

83. Service Profit Chain

86. Main Benefits Customers stay with the company longer Customers deepen their relationship with company Customers demonstrate less price sensitivity Customers recommend company's products or services to others

87. Holiday Inn 6 Market Analysis

88. Market analysis Why market analysis is Important? Competitive intelligence

89. Competitors

90. Main competitors

91. General trends Construction cost have risen over 25% since 2007 The hotel pipe line is strong and getting strong Awareness

92. Industry Analysis

93. Hotel industry analysis Properties by size Holiday inn 120 Avari 186 PC 526

94. Hotel industry analysis Average Room Revenue Holiday inn, Rs 7345 Avari, Rs 8250 PC, Rs 7345

95. Hotel industry analysis Occupancy Holiday inn 62.08 Avari 48.5 PC 34.7

96. Room revenue Holiday Inn 16.9m Avari 18.24m PC 22.75m

98. Sanofi Aventis

99. Tera data

100. HBL

101. JSI Research

102. AVICONAviation

103. Nestle

105. Question What are the best strategies that you have adopted to retain your current customers and attract new customers is the face of stiff competition ?

106. Answer Unique selling proposition "Be clear – if you cannot identify any competitive advantages offered by your existing products or services, than you need to improve them so that you can." (Phil Stone )

107. USP Continued… A unique selling proposition (USP) defines your competitive advantage Your must identify what makes you different from your competitors and emphasize these advantages in your marketing

108. Strategies

109. Strategy Positioning Positioning refers to the perception of a property by the guest It is the property's image or uniqueness--which gives you the wherewithal to sell it to your guests Knowing your product and how to position it is a fundamental key to success in the hotel business

110. Sales Goals & Objective Since marketing goals cannot be met without sales, it is wise to look at each revenue-producing center and set goals for each.

111. To Increase the Annual Room Revenue 72% Occupancy 7345 ARR

112. Sales strategy “80% of the results come from 20% of the causes. A few things are important; most are not." (Richard Koch)

116. Extensive telemarketing

118. Suggestions More team work Creative approach towards customer service More empowerment of employees

119. It's People, Service, Profit, not Profit, Service, People." Fred Smith, Founder, Federal Express