3. Introduction
• The purpose of the money supermarket advert is to allow people to know that the money
supermarket company allows people to save money. This also shows that if you follow the money
supermarket it also shows that you are living a good life.
• The platforms that this advert can be found can be the TV or different types of websites such as
YouTube or online streamed websites. The format of this video is played on mp4 which means
that it is a video file.
• The target audience is for people aged 10 and above as there is humour inside this advert as well
as a bit of graphical content where people are at the party.
• It is also to show motivation to like young adults that you can achieve anything if you put your
heart and mind to it.
4. Type of advert?
• This advert get straight to the point for example at the beginning the two people gave Phil a funny
look seeing him driving an invisible car, but it also shows that when the traffic light turns green it
only allowed Phil to go because he had join the money supermarket company.
• The type of advert it is a advert that is a service, as it is asking the viewer to join the money
supermarket company so that they would get a good service rather than going elsewhere.
• The advert also shows a bit of humour to make the advert more intriguing to watch, they also do
this to make the company have a better name and to make it well known.
5. Key persuasive technique?
• Reward is one persuasive technique which is used in the advert. In the advert it states that if you
join the money supermarket company, you feel epic. In formal terms it means that they would
have an easier life to live.
• This advert also shows a bit of jealousy in other peoples life as they’re living a normal life but
because Phil joined the money supermarket company, he feels more superior than the other
people around him.
• The slogan for this company is ‘Join the Money supermarket and you will feel epic.’
• The advert also used cool editing techniques such as the invisible car moving around. Making it
look like the guy is driving around with no car to show that he is saving money.
6. Messages and Values
• This advert creates a lot of buzz and attraction as there is a lot of humour as mention before.
However the message of the advert is that if you can join the money supermarket, you can pay for
less than what you normally do.
• Another message of this advert could be that you can be more superior and important than
everyone else.
• Motivational message to show that saving money is very key and important in aspect of life.
