History
Mission and Purposes
Business Segments
SWOT analysis
Q-What does Disney do best to connect with its core consumers?
Ans-
1- Mainly focused on the principle-"Whatever you do, do it well"
i) Theme parks and resorts are so well maintained that it is extremely difficult to even find a bit of garbage there.
ii) Cast members are especially trained to be 'assertively friendly' with the guests.
2- Works on the policy of "Customer First"
i) Anticipate the needs and demands of customers to gift them with some unforgettable memories and experiences.
ii) Never forget their customer. Once a visitor, always a guest to Disney team, i.e. always connected with their customers through emails, websites and blogs.
3- Put their hard efforts to engage their core customers with every possible theme varying from animated characters to theme parks, resorts to daily basis products to superheroes world. Hence this broad range of business allows them to connect with their audience in multiple ways effectively and efficiently.
4- Very well understood the need to innovate and the need to balance the respect for heritage with a need to be relevant.
5- Disney has focused on the Disney Difference—“a value-creation dynamic based on high standards of quality and recognition that set Disney apart from its competitors.”
Q- What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes?
Ans-
Risks-
1- Associating with something that is not successful could hurt it brand value and image.
2- High competition as DC superheroes, EA, Microsoft games already exist in the market.
3- If the theme fails, the core customers are also at risk.
4- Can make the acceptance of new product tougher.
Benefits-
1- It can add more value to brand image
2- Can gain fantasy among youngsters and other new consumers.
3- If the product goes in the right direction, it will provide a better platform for other new products to gain acceptance easily.
CREATED BY HARSHIT BANSAL, IIT KHARAGPUR DURING A MARKETING INTERNSHIP UNDER THE GUIDANCE OF PROF. SAMEER MATHUR, IIM LUCKNOW -DISCLAIMER
17. Q- What does Disney
do
best to connect with
its core consumers
?- Innovative ideas, products
- Animated, superheroes movies
- Theme parks, resorts
- Anticipated the needs, demands of future
- Well managed services
- Unforgettable memories, experiences for customers
- Connected to customers through e-mails, websites
18. Q- What are the risks and benefits
of expanding the Disney brand
in new ways, such as video
games or superheroes ?
19. Risks:
- Brand image hurts by
unsuccessful products
- High competition
( DC superheroes, EA,
Microsoft games )
- Core customers at risk
- Acceptance of new
product becomes
tougher
Benefits:
- Add more value to
brand image
- Gain fantasy among
youngsters
- Provide better platform
for the upcoming
products
20. SUMMARYSUMMARY
History
Mission and Purpose
Business Segments
SWOT Analysis
How to connect with core
consumers
Risks and Benefits of expansion
“ Whatever
you do, do
it well ”
21. DISCLAIMER
• Created by Harshit Bansal, IIT Kharagpur
during a marketing internship under prof
Sameer Mathur, IIM Lucknow
