Dusseldeals de proposal


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Dusseldeals de proposal

  1. 1. Social Media Marketing Solution -Proposal – Duesseldeals.de Duesseldeals.de
  2. 2. Table of content1. Company info2. Social Media Overview3. Cyberlink Approach Toward Effective Marketing Campaign4. Facebook Custom Solution5. Quotation models6. Contact details
  4. 4. Duesseldeals.de General InfoGlobal Locations Global Player Quality Standards / AwardsUSA International team of 150 and growingLos Angeles 18 years partner, supporter of financial,Central Europe government, non-government institutions, andDüsseldorf (DE) private companies. Global Awards:Berlin (DE) 2005 Best of Trado, Switzerland Leader in implementation of advanced ITParis (FR) 2003 Gold Star for quality work, Paris solutions in SEE: 1999 Best project on EMA, GenevaSEE - E-Government 1998 Best Digital Media, JapanSkopje (MKD) - E-Business 1998 Selected in top 3, CD ROMBitola (MKD) - Financial Sector "Macedonian Antiquities“, Barcelona 4
  5. 5. Duesseldeals.de History OutlineHistory outline 2004 - Founded to serve fashion industry business needs, in cooperation with USAID 2006 - CyberLink “merges” with Ein-Sof Multimedia 2008 - CyberLink expands its portfolio with Internet marketing services 2009 - CyberLink expends its business on EU markets 2010 - Pioneering in Social Media Advertising 5
  6. 6. Duesseldeals.deX. Business Lines WEB SOLUTIONS MULTIMEDIA E - MARKETING SMS SERVICES • Web Design • Graphic Design • SEO Services • SMS Gateway • Web Development • Interactive Solutions • Link Building • Bulk SMS • Web Applications • Animation Services • Content Creation • 2-Way SMS • Maintenance • Video Production • PPC Advertising • Audio Production • Social Media • Affiliate Marketing • E-mail Marketing • Article Marketing • Press Release 6
  7. 7. Duesseldeals.de American River Bank ProjectCLIENT PROFILE: PROJECT:American River Bank Development and execution of promotional campaign for American River Bank’s savingsAmerican River Bankshares ("AMRB") is the parent accounts through Social Media channels.company of American River Bank, a communitybusiness bank serving the Greater Sacramento Area KEY CHALLENGES:in California that operates a family of financial  Utilize full potential of American River Bank’sservices providers, including North Coast Bank in saving accounts within their target market – urbanSonoma County and Bank of Amador in Amador population in Greater Sacramento Area, SonomaCounty. County and Amador County.Market Profile:  Target specific geographical region.NASDAQ-GS Symbol: AMRB  Raise visibility.Stock Price: $5.68  Raise brand awareness.Market Cap: $77,386,000Assets: $594 million  Educate the targeted customers.Trailing 12-Mo Diluted EPS: $0.2652 Week Price Range: $6.00 - $12.15P/E Ratio: 29.92 OUR SOLUTION:Price to Tangible Book: 1.10Year Founded: 1983 Facebook Saving Game ApplicationNumber of Employees: 125 7
  8. 8. Duesseldeals.deAmerican River Bank Project APPLICATION FEATURES:  Viral, engaging and addictive Facebook application that educates players about the bank’s services and raises brand awareness and visibility.  Promotes team spirit and collaboration because friends need to participate together to reach the game goals and win prizes.  Players communicate the brand between each other and share experience by cooperating and sharing money – PLAYERS PROMOTE THE BRAND!!! CAMPAIGN RESULTS: More than 100 000 people played the game, more than $10.000.000 Million have been exchanged.  The application fan page has more than 60.000 fans.  The America River Bank brand was communicated to more than 2.000.000 Facebook Users from California . 8
  9. 9. Duesseldeals.deThe War is over Project PROJECT: Online promotion of the movie premiere through social networks and other online media channels. KEY CHALLENGES:  Considering the fact that the story of this movie is very sensitive subject in the region, it was a big challenge to approach and communicate the movie to different ethnic groups with success.CLIENT PROFILE:Award wining writer, producer and director -  Raise the movie visibility and raise the launchMitko Panov date awareness through viral campaign where we will motivate the users to share the messageThe War is Over is an intimate narrative that reflects themselves.the common immigrant experience in the age ofglobalization. Can a good man hold up under the  Educate the targeted customers about theexcruciating pressures of war, exile and movie premiere launch .deportation? Will he be able to rebuild his lifeabroad and make sense of it? OUR SOLUTION: - Custom 3-step Facebook page - Custom Facebook Promotion Campaign 9
  10. 10. Duesseldeals.deThe War is over Project1. Facebook page screenshot Screenshot 22. Step - 2 screenshot3. Step - 3 screenshot Screenshot 1 Screenshot 3 10
  11. 11. Duesseldeals.deiBank ProjectCLIENT PROFILE: PROJECT:iBank Attract quality leads that are “hot” in the finance niche.iBank is an online small business marketplace Lower PPC cost while maintaining the sameallowing the small business owner to meet with: amount of qualified leads which is very challenginglenders for business loans, commercial mortgage job when you have to cut the cost per click prices.loans and equipment lease financing; insuranceagents to insure the business; investors to grow the RESULTS:business, and consultants to advise the business.Through a single registration iBank stores a smallbusiness owners need, business plan, managementoverview, financials, logos and other documentswhich pre-populate 3rd party applications andsystems for financing, insurance, capital, and We successfully lowered the costs by 50 %consulting. while maintaining the same amount of traffic and qualified leads.Database Size: 500K Members Increased quality score of the keyword. Better leads, which means better sales. Increasing the CTR (control through rate of clicks). 11
  12. 12. Duesseldeals.deClients and Partners 12
  14. 14. Duesseldeals.deSocial Media Overview2000 - Media and information consumption 2010 - Media and information consumption 80% Traditional media  20% Traditional media 20% Online media  80% Online media channels (60% increase) 14
  15. 15. Duesseldeals.deSocial Media Overview Online and Traditional Social Media in 2011 Media in 2000 Web 2.0 THE CONSUMER HAS THE POWER NOW!!! 15
  16. 16. Duesseldeals.deSocial Media Overview *Over 50% of the world’s population is under 30-years-old “The Millennials” and 96% of them have joined a social network 16
  17. 17. Duesseldeals.deSocial Media Key Features REDUCED COSTS - The starting cost of online marketing is only a fraction of the thousands of dollars that Yellow Pages, television and radio ads cost. EVERYTHING IS MEASURABLE - Everything can be tracked and illustrated in details - traffic growth, leads and sales conversions from your specific marketing campaigns. LESS INTRUSIVE - Consumers dislike intrusive traditional marketing methods like direct mailing, print ads and television advertisements. HOLDS CONSUMER’S ATTENTION - Encourage consumers to take action and learn more about your proposal. 17
  18. 18. Duesseldeals.deService: Cyberlink ApproachToward Effective Marketing Campaign
  19. 19. Duesseldeals.deX. Cyberlink Approach Toward Effective Marketing Campaign 1. Laddering support through tiers of engagement Provide a variety of ways for people to be involved in the campaign based on their level of engagement. 19
  20. 20. Duesseldeals.deX. Cyberlink Approach Toward Effective Marketing Campaign 2. Providing source materials for user-generated content Videos, speeches, photos and how-to guides that gave people the raw materials they needed to create their own compelling content in support 20
  21. 21. Duesseldeals.deX. Cyberlink Approach Toward Effective Marketing Campaign 3. Going where the people are 21
  22. 22. Duesseldeals.deX. Cyberlink Approach Toward Effective Marketing Campaign 3. Using tools people are familiar with  Administration of the Apps  Social Media Strategy Development  Content Development  Content Distribution  Campaign Management  Monitoring and Reporting …. 22
  23. 23. Duesseldeals.deX. Cyberlink Approach Toward Effective Marketing Campaign 4. Ensuring that people can find your content If your content is posted but nobody can find it, does it exist? Can you convert anybody with it? No! 23
  24. 24. Duesseldeals.deX. Cyberlink Approach Toward Effective Marketing Campaign 5. Building the online operation to scale 24
  25. 25. Duesseldeals.deCustom Solution
  26. 26. Duesseldeals.deX. Facebook Custom Solution FACEBOOK FAN PAGE KEY SPECIFICSFACEBOOK FAN PAGE is a way tocommunicate with your target audience in a The average Facebook user has 130 friendsmore relaxed fashionLOYALTY TOOL to build trust over time, If you have 10 friends that ‘like’ your page, thatwithout being too intrusive. means that 1300 people will see the link to your page.COMMUNICATION TOOL to create a dialoguewith consumers and fuel the buzz aroundyour proposal If 50% click on the link, then 650 people willThe message on Facebook spreads virally like visit your pageWILD FIRELONG LASTING CHANNEL for communication If only 1% of them “like” your page, now youwith targeted customers. have (6.5*130) 845 new people who will see a link to your business. 26
  27. 27. Duesseldeals.deX. Facebook Custom Solution Duesseldeals.de Tab: Splash Landing Page Your Fan Acquisition Splash Pages will be designed to engage your fans with simple, easily understood, calls to action. Instead of potential fans seeing a list of random postings, new visitors who are yet fans are greeted with a customized, attractive “Splash” Page that will be designed to convert potential fans to actual fans (i.e., “like” your business). 27
  28. 28. Duesseldeals.deX. Facebook Custom Solution Duesseldeals.de Tab: Welcome Page Involves development of custom graphic design and content blocks. The main objective of this page is presentational, and will serves as an "navigational hub" to access all content and applications/tools within the Facebook Fan page or refer to external locations (web site, YouTube, etc..) 28
  29. 29. Duesseldeals.deX. Facebook Custom Solution Duesseldeals.de Tab: Deal of a Day “Deal of a Day” custom apps will present a list of all currently active “Deal of a Day” offers. Each of them will be integrated with Facebook (Share and Suggest) viral tools in order promotional message about them to be easily spread across the Facebook platform. 29
  30. 30. Duesseldeals.deX. Facebook Custom Solution Duesseldeals.de Tab: Three steps to get “Discounts, Promotions, Prizes!” This application includes a model for quickly and effectively reaching larger group of users in order to familiarize them with content of a promotional nature: Step • User leaves personal contact info 1 Step • Question is posted to the user 2 Step • User sends invitation to 10 friends 3 The user is included in the round of potential winners 30
  31. 31. Duesseldeals.deX. Facebook Custom Solution Duesseldeals.de Tab: Steal of the Day e-mail Newsletter! The subscribers will have the option to select and be informed about the kind of content that is of their interest using their email address. “Subscribe to our daily newsletter of the steal of the day!” 31
  32. 32. Duesseldeals.deX. Facebook Custom Solution Duesseldeals.de Tab: Exclusive Content! - Friend Gate Apps” This is a custom application whose main purpose will be to acts as “Viral Accelerator”. The basic concept includes generating exclusive content for each user that will have minimum of 10 friends that liked the actual content. 32
  33. 33. Duesseldeals.deQuotation
  34. 34. Duesseldeals.deX. Facebook Quotation Model Proposal #1 November December January February March April Total Technical Solution DevelopmentSystem Requirements DefinitionGraphical DesignInstallation and SetupDevelopmentSecond phase of developmentValidation and verificationDeployment and hostingTechnical Support (for 6 months)Project Management Setup Fee Campaign ManagementAdministration of the AppsSocial Media Strategy DevelopmentContent DevelopmentContent DistributionCampaign ManagementMonitoring and Reporting Campaign Management Fee Pay Per PerformanceConnectionsNew Fans Comments (Up to 50%) price:Engagements Likes (Up to 15%) price:Total Media Photo Views (Up to 250%) price:Consumption Video Views (Up to 100%) price: Pay Per Performance Fee Facebook Ads Budget GRAND TOTAL 34
  35. 35. Duesseldeals.de X. Cyberlink SEO (Search Engine) Internet Marketing Services SEO Proposal Fourth MonthGETTING STARTED Custom Link Building Campaign• Online Marketing Analysis €3,000* • Obtain 2 Premium links €1,600 First Month • Obtain 14 blog post links €700Custom Link Building Campaign • Obtain 5 blog comments €500• Write and submit 4 standard articles €300 Onsite Professional Article €300• Obtain 5 blog comments €500 Social Media and Reputation Management• Obtain 10 blog post links €500 €900 MaintenanceSocial Media and Reputation Management Send client monthly summary report Total = €,000 - €500 = €3,500 €1,500Setup Fifth MonthWrite and submit one standard PR €500 Custom Link Building CampaignKeyword Research, 2 hours €300 • Write and submit 4 standard articles €300SEO Keyword Review €0 • Obtain 10 blog comments €1,000SEO Consultation, 2 hours €300 • Obtain 10 blog post links €500Send client monthly summary report Total = €3,900 - €500 = €3,400 • Professional Guest Post €200 Second Month Standard Promotion (Onsite ProfessionalCustom Link Building Campaign €600 Article)• Obtain 2 Premium links €1,600 Social Media and Reputation Management• Obtain 12 blog post links €600 €900 MaintenanceOnsite Top 10 Style Article €400 Corporate Blog Maintenance €500Social Media and Reputation Management Send client monthly summary report Total = €4,000 - €500 = €3,500 €900Maintenance Six MonthSend client monthly summary report Total = €3,500 - €500 = €3,000 Custom Link Building Campaign Third Month • Write and submit 1 Professional Article €200Custom Link Building Campaign • Obtain 10 blog comments €1,000• Write and submit one standard press • Obtain 10 blog post links €500 €500release Write and submit one standard press release €500Keyword Research, 2 hours €300 Corporate Blog Maintenance €500SEO Keyword Review €0 Social Media and Reputation Management €900SEO Consultation, 2 hours €300 MaintenanceSend client monthly summary report Total = €3,900 - €500 = €3,400 Send client monthly summary report Total = €3,600 - €500 = €3,100* The cost of the online marketing analysis will be applied towards the first 6 months of service. 35
  36. 36. Duesseldeals.de7. Contact Details Thank You Macedonia Office Macedonia Office EU Office Office USAOffice USA Office Skupi 3a, Wiesenstrasse 51, 120 Vantis Suite 460 1000 Skopje, Macedonia 40549 Düsseldorf, Germany Aliso Viejo, CA 92656 Tel: +389 2 30 90 300 Tel: +49 211 563 73854 Tel: +1 949 382 6357 Fax: +389 2 30 83 670 Fax: +49 211 563 73854 Fax: +1 949 382 6359 www.ein-sof.com www.ein-sof.com www.ein-sof.com contact@ein-sof.com contact@ein-sof.com contact@ein-sof.com 36