Digital marketing software is a powerful marketing strategy adopted by business merchants. Digital marketing, also known as online marketing, includes advertisement through email, social media websites, and web marketing. Digital marketing software consists of meeting customers at many different touch points, and using content to move them along their journey, including important segments such as search engine optimization (SEO).
Digital marketing software allows companies to strengthen and build their customer relationships using multiple digital marketing channels such as social networking sites and instant messaging services.
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Digital market
1. BUSINESS MARKET
Digital Marketing
Software Market
Pegged For Robust
Expansion During
2030
By ajinkya January 27, 2022 No Comments
Digital Marketing Software: Introduction
Digital marketing software is a powerful marketing strategy adopted
by business merchants. Digital marketing, also known as online
marketing, includes advertisement through email, social media
websites, and web marketing. Digital marketing software consists of
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2. meeting customers at many different touch points, and using content
to move them along their journey, including important segments
such as search engine optimization (SEO).
Digital marketing software allows companies to strengthen and build
their customer relationships using multiple digital marketing
channels such as social networking sites and instant messaging
services.
Digital marketing software encompasses online display
advertisements within any application or website; it generally occurs
before, during and/ or after a video stream on the internet.
The global digital marketing software market is projected to
expand at a rapid pace during the forecast period, due to increasing
demand to adopt innovative ways of marketing to attract customers
in the digital world.
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Global Digital Marketing Software Market: Dynamics
Global Digital Marketing Software Market: Key Drivers and
Restraints
Increase in demand for automation of marketing processes is
expected to boost the digital marketing software market during the
forecast period.
Increasing technological advancements and changing consumer
behavior have encouraged advertisers to adopt innovative ways of
advertising. This is primarily because the currently consumer is more
focused on brands and products. Hence, demand for digital
marketing software is expected to increase during the forecast
3. period.
Rise in adoption of Augmented Reality (AR) and Virtual Reality
(VR) technology in digital marketing is expected to boost the
demand for digital marketing software across the globe.
Increase in online shopping and significant shift in consumer buying
patterns have pushed the demand for digital marketing software
Increasing popularity of mobile advertising with increasing adoption
of smartphones, smart televisions etc., in rural and urban areas
across the globe is estimated to propel the global digital marketing
software market during the forecast period
Increasing trend of location-based advertising, video advertising, and
social media advertising across the globe is anticipated to boost the
demand for digital marketing software during the forecast period
Integration challenges or compatibility issues of digital marketing
software tools with other business applications is anticipated to
hinder the digital marketing software market.
Additionally, security and privacy concerns about confidential data is
expected to hamper the digital marketing software market during the
forecast period
Impact of COVID-19 on the Global Digital Marketing Software
Market
The COVID-19 pandemic has caused a significant drop in
advertising spending by end-users. For instance, according to the
Interactive Advertising Bureau, spending on advertisements are
down 9% on average across Europe, with Germany and France
falling by 7% and 12% respectively. Additionally, in China,
advertising revenue is down by around 15%. During the COVID-19
pandemic, in-home media usage, TV viewership, and use of social
platforms and streaming services is increasing; hence, advertisers are
adapting a digital advertising marketing strategy. This, in turn, is
projected to have a positive impact on the global digital marketing
software market.
4. software market.
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Global Digital Marketing Software Market: Competition
Landscape
Several local, regional, and international players are active in the digital
marketing software market with a strong presence. Rapid technological
advancements have led to opportunities in the global digital marketing
software market. Digital marketing software vendors are focused on an
inorganic growth strategy such as strategic collaborations and merger
and acquisition activities with technology partners, to develop
innovative and advanced solutions to improve their offerings and
market reach.
Key Players Operating in the Global Digital Marketing Software
Market
Act-On Software
Adobe Inc.
Hubspot, Inc.
IBM Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.com, Inc.
SAP SE
SAS Institute
Global Digital Marketing Software Market: Research Scope
Global Digital Marketing Software Market, by Component
5. Global Digital Marketing Software Market, by Component
Software
Customer Relationship Management
Email Marketing
Social Media Advertising
Search Marketing
Web Content Management
Marketing Automation
Others (Campaign Management, Video Advertising)
Services
Professional
Managed
Global Digital Marketing Software Market, by Deployment
On-premises
Cloud
Global Digital Marketing Software Market, by Enterprise Size
Small & Medium Enterprises
Large Enterprises
Global Digital Marketing Software Market, by End-user
Banking, Financial Services & Insurance
Transportation & Logistics
Consumer Goods
Retail & E-commerce
Education
Healthcare
6. Manufacturing
Media & Entertainment
IT & Telecommunication
Travel & Hospitality
Others
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