Covid-19 Outbreak: FMCG Spending on Analytics Market By Companies, Region, Type And End-Use Industry 2021 – 2027

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FMCG Spending on Analytics Market Size |
Demand, Industry Analysis, Key Player
profile, Trends, Share, Growth, and Regional
Outlook by 2027
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2. Date: April 1, 2021
Author: Fred Williams
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 FMCG Spending on Analytics: Introduction
Fast moving consumer goods (FMCG) use analytics solutions to understand pricing
insights, customer insights, sales insights, marketing insights, supply chain insights, and
the options of driving maximum revenue and pro tability through all channels.
Analytics solutions generate customer insights on the basis of their purchasing behavior.
Implementation of FMCG spending on analytics provides various bene ts to the FMCG
sector such as decreased markdowns, increase in sales margin, and aids inventory
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3. management. It also simpli es work ows, makes daily communication easier, improves
business processes, increases contact center interaction, reduces communication
complexity, and improves work tasks in any organization.
The global FMCG spending on analytics market is projected to expand at a rapid pace
during the forecast period, due to advancement in technologies across the globe.
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4. Global FMCG Spending on Analytics Market:
Dynamics
Global FMCG Spending on Analytics Market: Key
Drivers
Rising consumer shift toward customized and personalized products is expected to propel
the FMCG spending on analytics market during the forecast period.
Increasing demand to make the FMCG industry smarter along with automation of
collaborative business work ows and procedures is estimated to boost the growth of the
FMCG spending on analytics market during the forecast period.
Rise in demand to enhance customer experience and increase the sales margin along with
the need to modify promotion strategies are some of the major factors likely to accelerate
FMCG spending on analytics in the next few years.
Rising demand for better interaction and communication with the physical environment to
accomplish a broad range of activities in a more informed and ef cient manner across the
globe is estimated to boost the growth of the FMCG spending on analytics market during
the forecast period.
Rise in need to minimize risk exposure and fraud, enhance loyalty, reduce operational
costs, address compliance issues, and maximize revenue growth is also expected to propel
the FMCG spending on analytics market during the forecast period.
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5. Increasing adoption of smart technologies and distributed applications by consumers is
anticipated to boost the FMCG spending on analytics market.
However, rising number of e-retailers across the globe is anticipated to hamper the FMCG
spending on analytics market during the forecast period.
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Impact of COVID-19 on the Global FMCG
Spending on Analytics Market
Increase in cases of COVID-19 across the globe is resulting in economic slowdown and
adversely impacting the global FMCG spending on analytics market. Developed countries
are strongly affected by this pandemic. Most of the manufacturing or production of goods
is temporarily suspended globally. Businesses have been adversely impacted in different
countries due to partial or full lock down. This, in turn, is projected to indirectly hinder the
global FMCG spending on analytics market in the next few years.
North America to Hold Major Share of the Global
FMCG Spending on Analytics Market
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6. In terms of region, the global FMCG spending on analytics market can be divided into
North America, Europe, Asia Paci c, Middle East & Africa, and South America
North America dominated the global FMCG spending on analytics market in 2019. The
U.S. is the key market in the region due to increasing adoption of smart technologies and
rapid implementation of analytics solutions by FMCG.
The FMCG spending on analytics market in Asia Paci c is projected to expand at a rapid
pace during the forecast period. This can be attributed to increasing adoption of digital
technologies in the region.
Global FMCG Spending on Analytics Market:
Competition Landscape
Several local, regional, and global players are active in the FMCG spending on analytics
market with a strong presence. Rapid technological advancements have created signi cant
opportunities in the global FMCG spending on analytics market.
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Published by Fred Williams
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