The AIDA approach is a marketing framework that uses celebrity endorsements to gain attention, highlights affordable pricing to generate interest, leverages low cost to stimulate desire to purchase, and ultimately aims to inspire an action like a sale. The presentation discusses and demonstrates the AIDA approach.

1. AIDA APPROACH
PRESENTED BY
HARSHAD PANCHAL

2. ATTENTION INTEREST DESIRE ACTION

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4. AIDA
• ATTENTION- Celebrity Endorsement.
• INTEREST- Cheap availability.
• DESIRE- Cheapness led desire to buy.
• ACTION-

6. • videoplayback (1).mp4
videoplayback.mp4

7. THANK YOU