1.
2
According to statista.com the total numbers of mobile app downloads in 2017 were 197 billion, and it is
expected that the total app downloads number will increase to 352 billion by 2021.
Numberofdownloadsinbillions
0
50
100
150
200
2016 2017 2021
iOS
Google Play
3d party Android stores
54
352
194 102
Number of Mobile App Downloads Worldwide in 2016,
2017 & 2021, by store

2.
Consumers Spent a Record $23B
in Apps in Q3 2019
Google Play downloads grew 10% year over
year in Q3 2019 to nearly 23 billion, while iOS
downloads remained stable. Google Play
continues to lead iOS in downloads by 175%.
Non-gaming apps accounted for over 60% of
downloads across both stores with the
percentage slightly higher on iOS than
Google Play, at 70% and 60%, respectively.
Consumer spend across both app stores
grew by 20%. Non-gaming apps
accounted for 35% of consumer spend
on iOS compared to 20% on Google
Play. This represents nearly growth 10%
quarter over quarter for Google Play.
According to Appannie, globally, there were
over 31 billion app downloads in Q3 2019,
up 10% year-over-year. Consumer spend
also reached new heights at over $23 billion
— 20% growth from the same period in
2018.
Q3 2019 was the strongest quarter
for mobile
Google Play and iOS Downloads
Grew Over 10% in Q3 2019 Year-
Over-Year
iOS Grew Its Lead in Consumer
Spend over Google Play to 95% in
Q3 2019
+175%
+95%

3.
Education
Games
22.37%
Business 8.68% 10.12%
Lifestyle
8.62%
TOP Apple App Store Categories
2019

4.
Top Android App Categories Worldwide
2019
This statistics gives information on the market reach of the most popular Android app categories worldwide as of September
2019. During the measured period, it was found that travel and local content apps had a 95.73 percent reach among global
Android mobile users.
The most popular Android app categories
Tools
Communication
Business
Video Players & Edit
99.81%
99.39%
99.33%
96.63%
Travel & Local
Social
95.7%
95.02%

5.
29.84%
NO LONGER
NEEDED
24.60%
WAS NOT
USEFUL
HIGH
STORAGE
SPACE
20.97%
TIME-
CONSUMING/
ADDICTIVE
21.37%
19.76%
BORING
19.35%
BAD SIGN-UP
EXPERIENCE
29.84% of the
users uninstalled
an app, they no
longer needed.
Either the app
provided no value
proposition or was
available at the
website.
21.37% of the
participants have
reported that they
uninstall apps that
take up a lot of
storage in favor of
lighter versions, or
even, alternatives.
20.97% of the
surveyed users
reported that they
delete an app if it
gets addictive and
time-consuming
Other major
reasons mentioned
by respondents are
boring apps
(19.76%), annoying
push notifications &
in-app messages
(18.55%).
19.35% of people
uninstalled an app,
having gone through a
bad sign-up
experience, high
customer criteria or
asking for too many
personal details.
MAJOR REASONS USERS
UNINSTALL MOBILE APPS

6.
6 BILLION
Mobile device
install base
$157 BILLION
Annual consumer
spend in app
stores
$26 per device
Average annual
consumer
spend
258 BILLION
Annual mobile
app downloads
Growth
from 2017
+56%
Growth
from 2017
45%
Growth
from 2017
92%
Growth from
2017
+23%
BY 2022
By 2022, app store consumer spending is projected to increase by 92 percent to $157 billion worldwide

7.
Mobile
Apps
The majority of worldwide
enterprises has been
launching mobile products
on the market to deliver
more value to modern
customers.
Global mobile app
revenue is projected to
generate $582 billion
U.S. dollars through
paid downloads and
in-app advertising in
2020.
For 2020, the number
of mobile users
worldwide is forecast
to grow to 7.26 billion.
According to IDC,
by 2020 AI market
will experience a
revenue growth of
more than $47
billion.
By 2021, mobile
users are predicted
to spend roughly 47
minutes daily on
social network
apps.
According to Forbes, 50% of
IT professionals believe AI
and machine learning are
playing a role in cloud
computing adoption today,
growing to 67% by 2020
83% of enterprise
workloads will be
in the cloud by
2020.
Forecasts for 2020

8.
Mobile App & Mobile Website Trends
for 2018 and Beyond
$Billions
0
100
200
300
400
500
600
700
2013 2014 2015 2016 2017 2018 2019 2020
PC commerce
M-commerce
BI Intelligence, Business Insider's premium
research service, used this data to forecast
that m-commerce will reach $284 billion, or
45% of the total U.S. e-commerce market,
by 2020.
45%
M-commerce
By 2021 mobile devices will be the main driver
of digital retail.
At that point, an expected $700 billion in annual sales will be directly processed by
mobile devices. With app usage taking up 90% of all mobile uptime – more than
the entire browser-based internet as a whole – it’s clear that most of these sales
will be driven by apps.

9.
Swag Soft
Mobile App Development Company in Singapore
https://swagsoft.com.sg
Resources: