Ivan Giangreco, a 22-year-old Italian man, had the idea to turn his family's backyard into a nightclub called Tremors Club to cater to American service members looking for entertainment. He built the club himself over nine months. Initially, the club struggled due to a lack of promotion and DJs. Ivan then hired American promoters and DJs, including the author, and the club took off. Tremors Club became hugely popular, earning Ivan 15,000-20,000 euros per month. Its success surprised Ivan and his family. Due to demand, Ivan renovated Tremors Club to accommodate more patrons. Today at age 25, Ivan successfully operates one of Sicily's most popular night
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1. Running head: IVAN GIANGRECO: ITALIAN PARTY MAN 1
Ivan Giangreco: Italian Party Man
Harold A. Howard Jr.
Full Sail University
Author Note
The guy responsible for hosting the biggest Hip-Hop parties in all of Sicily, Italy.
2. IVAN GIANGRECO: ITALIAN PARTY MAN 2
Abstract
This report will be about how at the time a 22-year-old at the time had a dream and turned his
back yard into one of the biggest Hip-Hop club scene Sicily, Italy has ever seen. With the help of
a few Americans, including myself, that were and still are stationed at close by military
installations, and the correct promotions, what is now Tremors Club took off faster than Ivan
could have ever imagined.
3. IVAN GIANGRECO: ITALIAN PARTY MAN 3
Ivan Giangreco: Italian Party Man
The Thought of Tremors Club.
Ivan big idea all started when he was 22 jumping into the partying scene with military
friends here in Sicily. Ivan says, “He noticed Americans really were not having that much fun at
local Italian clubs, and that there wasn’t anywhere they could go to really enjoy their culture and
music.” So, Ivan came up with a great idea and convinced his parents to turn his backyard into a
night club. His house is not just some regular house, his parents has basically a mini mansion
here in Sicily, and their backyard is about 3 acres of land. Ivan applied for the permits to build,
liquor license, and safety inspections to prove to his parents that he really wanted to do this.
The Build of Tremors Club.
Ivan stated that he went to work for about a half of year thinking about this idea and
saving money before even presenting this to his parents. He also stated he was surprised that the
Italian Government allowed and approved him to build this club scene in his back yard. Ivan and
other Italian friends built everything from scratch using YouTube and books on how to construct
buildings and wire wires. Ivan stated once they felt that they could accomplish this task they set
out on a three (3) month project. Due to weather delays and family issues with friends the project
took about nine (9) months until it was fully finish. Ivan stated he didn’t really care because he
was able to open and introduce it just in time for summer time. Ivan also stated that he was very
surprise that they actually build it and everything passed safety inspection.
4. IVAN GIANGRECO: ITALIAN PARTY MAN 4
Opening Months of Tremors Club.
So now the big day has come, time for his great idea to host opening night at the soon to
be famous Tremors Club. Sadly, it wasn’t as good as Ivan had hoped. He states, “He thought that
just building the club would be enough.” He knew nothing of running a club or knowing how to
get people to come via promotion. He also didn’t want to hire a DJ until the club started making
money for him. Due to lack of promotion, no live music, and really not that many people there,
everyone who showed up stayed for like 10 minutes and left. That’s when Ivan started looking
up on how to run a successful night club. It got to the point that his parents were threatening to
shut him down and use it for their own type of venue.
Hiring Promoters and DJ’s.
Ivan begin to outsource and put up ads close to all military installations looking for
promoters and any DJ’s for his new Hip-Hop club. Myself and two other guys came across that
ad and set-up a meeting with Ivan to talk business about hosting and throwing parties. We all
came to an agreement, I became the resident/house DJ for the summer months and the other two
guys became the lead promoters. Ivan felt he was going to lose money because he still did not
have a clue on how this would all work and play out. I gave him my background on DJ’ing and
hosting parties as well as the other two guys.
So, now was the time to prove our point. The first night we hosted an event on Friday
called: Tremors Club introduce Little Black Dress night. We opened the doors at 2200. At 2300
still wasn’t looking so good, so Ivan became very skeptical running back and forth asking where
are the people. I was telling him to calm down Americans don’t come out untill usually midnight
or later. Finally at around 2345 a line was starting to form, you can see his face lit and couldn’t
stop smiling because his idea and dream was finally coming to life.
5. IVAN GIANGRECO: ITALIAN PARTY MAN 5
Tremors the New Norm.
Tremors became so popular that we begin to have other promoters from other club
downtown coming and asking to throw parties at tremors. We begin to host parties Thursday
through Sundays, and still would sell out every night. Ivan felt that this was moving way to fast,
he did not expect for this to happen so fast. A 22-year-old little Italian man went from making
2500 euro a month to bringing in 15 to 20,000 euro a month. His family was very dumbfounded
from the income he was bringing in off throwing and hosting these parties. You go out in town
till this day and ask people where they are going this weekend, the majority of answers you will
get is Tremors Club. The main reason so is because it blends the population together from
American music and hip-hop. On top of that Tremors Club is pretty much run by Americans, and
the Italians population just can’t get enough of us.
Renovations.
Ivan became so flustered with how popular Tremors was becoming, and how many
people were starting to show up to party that he had to shut down for a couple of weeks for
renovations to make it bigger. Ivan built another dance floor and added to more bars to increase
max population to 3000 people safely. Till today Ivan is very happy and still surprised how fast
his idea took off and how successful his club is still doing three years later. He said he truly have
no doubts and really appreciate his parents for letting him follow through with his idea. He stated
a lot of people doubted him and told him that he would be wasting his time and money but he
still went through with it. Ivan and his family is considered one of the most successful families
here in Sicily now thinks to their son, whose only 25 years old now, and his bright idea to run
and operate a Hip-Hop night club for Americans.
6. IVAN GIANGRECO: ITALIAN PARTY MAN 6
References
Giangreco, I. (2016, November 28). Ivan Giangreco: Italian Party Man [Personal interview].