2. Band and members’ stories
Zach is visitingsome relativesinCalifornia beforegoingtouniversityinthe UK,that’swhere
he meetsJesse inaclub one nightand realizes thattheybothhave the same interestsand
decide tosetup a band.
In the beginningit’sjustthe twoof them, theyhave performed insmall clubs acouple of
times;bythe joyand likelihoodinthose clubsthe boysunderstoodthattheyare great
together
Jesse decidestomove to the UK whenZach leavesforuniversity,hopingtofindmore band
membersandsetup a real band
Because of hiscriminal record Jesse doesn’tgetacceptedtouniversity,butfounddifferent
jobsto be able to supporthimself while the searchforthe othermemberscontinued
TheyfirstfoundJeremywhilehe wasplayingguitarinthe university’scourtyardone dayand
learnedthathe studiesmusic
Aftera fewweeksthey’ve discoveredMikeywhileonalunch break.He was sittingby
himself andwritinglyricstonewsongswhile hummingthem
Wantingto make sure that the band isin a goodplace,theyhave recordeda few songsand
askedthe campusradio to playthem.The studentslikedthemsomuch,thattheyhada
small concertfor BCU
12. Event
VENUE
XOYO isfirstand foremostanightclubwithfocussetona consistentmusicpolicyheadedbyglobal
names(aswell asup comers),theirethosislockedintodeliveringLondonanunrivalledweekend
soundtrack.
The place provides:barand a dance floor;and the capacity of 650 standingplaces.
*Cost: form £5000 + additional costfor drinks and food about £5000 = overall approximately £10 000
PURPOSE
The eventhasthe purpose of introducingthe bandforthe firsttime.There will be several launch
partiesacrossthe word,withsimilartheme.The theme of the partyisa Masquerade MysteryBall;
everyguestwill receive anidentical maskatthe entrance.The informationaboutthe partywill be
givenapproximately2weeksbefore the party.Itwill be spreadoutonposters,flyers,the TV adand
online.Itwill onlyshowthe ‘symbol’andthe date,time andplace.The ‘symbol’will leadthe guests
to the event.“If youwant to findoutwhat‘the symbol’iscome to (place) at(time) on(date)!”
The inside party will be justforVIPgueststhathave receivedaninvitation.There will be celebrities,
the pressand importantpeople inthe branch.
GUEST LIST
Lucian Grainge(Chairman&CEO),BoydMuir(CFO) & Max Hole (Chairman&CEO) - from
Universal MusicGroup
Doug Moris (Chairman& CEO),KevinKelleher(CFO) &Clive Davis( Chief Creative officer) -
fromSony MusicEntertainment
StephenCooper(CEO) - fromWarner Music Group
EllenDegeneres- askedto be the host
Creative ArtistsAgencyteammembers
The RollingStone'sreporters
Cosmopolitan’sreporters
Pressfigures –The Guardian,The Times,Independent
THE ‘LAUNCH’
The membersof the band are guests,disguisedandatcertainpointtheyshow themselvesandstart
the performance.Withasurprisinglyloudentrance onthe stage,andall lightsflashingandpointing
at them.
CATERING
For the VIPpart of the party will be providedcateringserviceswithstarters,champagneand
cocktails.Theywouldhave the chance tosee the performance fromthe inside/onabalcony. They
are goingto be there forthe afterpartywhere theycouldhave a wordwiththe band members.
16. Rationale
START:
The firststepwas to come up withideasfora promotional video.Thisprocessinvolved lookingat
themesof the band’ssongsand whole concept.Haze representsthe unknownandthusgivesavery
strongmysteryfeel toit.It wasdecidedthatthat wouldbe usedinthe video,aswell asa
black/white filtertogive itthat extrabitof obscurity.
PROCESS:
Afteran ideawaschosen,a storyboard wasmade to serve as a guide to the shotsneededaswell as
the time of day and weather.Filmingandeditingwere simultaneousasitwas necessaryforediting
to be done withthe same flowof filming.
The firstshot wasto set the scene of a mysteriouspersonreceivingarandomlistof names.
Followingthis,the audiencefollowshimacrossthe city centre findingthese peopleanddelivering
‘something’fromasmall blackbox while one of ‘Haze’s’songsplaysinthe background.The first
personto receive this‘something’ismale anddressedinsemiformal clothes.He ismeantto
representthe oldersectorof the audience.Thesepeople wouldbe workingandbusywiththeir
everydaylives.The nextrecipientisalsoanotherbusyperson.Dressedasamusicproducer,she
representspeople whotake astronginterestinmusic.She receivesthe ‘something’withasense of
carelessness,representingthe commoncritic.Nextisajogger.She representsthe more athleticand
youngeraudience.She isalreadylisteningtomusicthatshe likes,yetwhenshe seesthe man,she
takesthe earphonesoff.Thissignifiesthe superiorityandimportance of whateveritisthat the man
will give her.Lastlyisthe girl gettingreadytoleave fora class;she is carryingmany booksandis on
herphone.She representsthe everydayperson,alwayspreoccupiedwithwhatevertheyare doing.
Thisis the part where the videospeaksalmostdirectlytothe audience asshe stopswhatshe is
doingand justtakesthe ‘something’.Itislike the videoistellingthe audience tostopwhateverthey
are doingandjustpay attention.
ENDING:
The endingtooka fewunfortunate turnsasit wasoriginallyplannedforthe final scene tobe one of
the recipientsof the ‘something’tolookstraightatitand reveal tothe audience thatitwasan
invitationforsome unknownevent.Unfortunately,once the videowastestedamongpeers,the
connectionwasn’tmade betweenthe invitationandthe box.Thisledtoa revisionwhereinthe
mysteriousmanopensthe box andexposesthe invitationbefore thatfinal scene.
17. Radio Advertisement script
*startingfrom randompointof a TalkShow*
Speaker1: Well, Macklemore’sfansshouldreallybe focusingonfindingthose tickets.
Speaker2: That’sright.We are sellingthemnow atourwebpage,buthurryup! There are only30
left.
Speaker1: You can alsotry to winthemby callinginfortoday’sPOPsongsat 6PM!
Speaker2: The firstcallerhas 30 secondstoansweras many questionscorrectly aspossible?
Speaker1: Today’stopicis Macklemore’shits. Alright,let’stalkaboutsomethingelse.Whatis up
withthat car around London?
Speaker2: *laughs*you meanthat small car that’sbeenspray-paintedeverywherearoundthe
roads?
Speaker1: Yup.That’s exactlythe one.
Speaker2: I, honestly,have noidea.Ifirstthoughtitwassome car wash company!
Speaker1: Wow,the rumours are reallypoppingupaswhat the heckthat car reallyis?
Speaker2: You can checkout theirlatesttheoriesof the caron www.culture.co.uk/thatsmallcar
18. •affluentyoungerpeople
•socialyactive andable to spend
•singelsorcouples;nochildren
•incomesabove the national average
•ownershipof latesttechnologyhits
•enoyinglifestyleinlargercities
City
Sophisticates
(Group D)
•youngsinglesandsharers
•switchingfinancialproducts
•livingayoungsocial lifestyle
•at the earlystagesin theircareer
•spendingoncards;overdrafting
•ownersof technology;internetactive
Socialising
Young Renters
(Group D)
•studentsandyoungpeople
•low incomes;fundinguniversity
•extensive internetuse
•online purchases;downloading;TV streaming;videogames
•above average ownershipof smarttechnologygadgets
•focusingonsocial andleisure activities
Student Life
(Group K)
•social renting
•multicultural
•single parents
•mostlikelytodownloadmusic
•online gambling;bingofilmgambling
•online shoping
Low Income
Terraces
(Group P)
•cheapterracedhousing
•youngpeople
•administrativeandmanual jobs;more likelybenefitsclaimers
•football,gambling,computergamesandfilms
Struggling
Young People
(Group O)
Customer Segmentation
19. Press Campaigns
The Ink magazine
Interview Jesse Rutherford (from the band Haze)
If you ever listened to the radio in the past couple of months, then you probably heard the
infectiously, over-played songs by the group called The Haze. The all-male bands, whose members
are all in their early 20s, have enjoyed success with the singles from their first full length album.
However, one band member seems to stand out from the rest…and it's primarily because of the
tattoo he has. The controversial one isonhisneck.
TIM: HelloJesse,let`sstart with the neck
tattoo, the one that people say it has
somethingto do with the Illuminati,what
doesthat tattoo actually mean?
Jesse:Hello, thankyou forhaving me.
Umm…thattattoo doesn`thaveanything to
do with Illuminati.It`s called “The Eye of
Horus”an Egyptian god and traditionally
servesas a symbolof protection.
TIM: You have some tattoos on your
knucklesas well
Jesse:Yeah,it says“KNOWLOVE” becauseI
believe love is the mostimportantthing in life.
TIM: Whendid you do your first tattoo?
Jesse:Oh,I wasvery young Iwasin high
school. I really like getting tattoosit`s the first
thing I do when I getback fromtours.It`sart
on my skin and I love art, everything Ido is art,
my music, the videos,thevisualsthatcome
with themusic, everything is art.
TIM: Whichone is your favourite?
Jesse:Umm,Idon`tknow man,I like them
all…ummI think the onewith my momis my
favourite.Ihavemy mom portraiton my
arm…Ithink thatoneis my favourite.
TIM: What did your mom said whenyou
came home with the tattoo?
Jesse:Oh (laughs), sheloved it.She doesn`t
see me as the“bad boy” of the group,shesees
me the way I amand having thattattoo for
her justproved hereven morehow much I
love her and how much shemeansto me.
TIM: Aw that`s sweet.So you`re not a bad
guy you just look like one?
Jesse:Yeah,I guessso (laughs).
TIM: Ok Jesse,itwas nice meetingyou,thank
you for your time!
Jesse:No problem,it wasnice meeting you
too.Thankyou!
20. The Rolling StoneMagazine
On their debut album Explorers, the Haze
reach into the stratosphere and craft 10
moody, atmospheric, rock and hip hop
influenced songs. The newcomers adore
soaring textures and add them liberally to
such tracks as "Explorers”, “Dirty Gold” and
"On the road" – along with doses of
mechanical drums, opaque tones and cloudy
vocalsfromfrontmanJesse Rutherford.
"Fogless" kicks into another gear with head-
bobbing kicks and a streamlined clarity that
brings Rutherford's voice to the forefront.
"04:20" coasts on frustrated emotions that
bubble to the surface and closing track
"Things are different" skates by with skimpy
percussion.
When asked about the type of music that
Haze produces, Abels said “If I had to describe
it to my grandma, I would tell her that it was
dark pop music, pop music that wasn’t all
sunshine andbutterflies.”
Haze has taken the country by storm with
their hit track “Explorers,” which reached the
number one spot on Billboard’s US Alternative
Chart in January, 2014. That same month, the
Haze also performed “Explorers” on Jimmy
Kimmel Live.
When asked about playing “Explorers” live,
and whether or not it still feels new to play,
Rutherford said, “It’s still fun. It’s fun because
people still like that song, and the fact that,
when you play a song, seeing people getting
into it and recognizing it and singing it back is
cool.”
Artistically, the band is not only known for
their music, but their black-and-white pictures
and videos, as well. Margott told us that the
black-and-white sets “the mood” for the
music they put out and Rutherford also
expressed his desire for the fans of the band
to feel influencedbythe band’smusic.
In the winter of 2014, The Haze gave their
fans an opportunity to hear them live when
they joined the band Arctic Monkeys on The
Love Collection Tour. Then, in the spring
months, The Haze headed out on tour with
Imagine Dragons.
The Haze's first few tracks were progressively
discovered and spread across the web. These
were great songs, and the only clues as to
their source were photos of silhouetted
figures and a URL sporting a black and white
motif thatdrove bloggerswild.
Within weeks, The Haze became the
embodiment of "buzz band" (explicitly
labelled as such by the very music
blogosphere that creates such phenomena).
Weeks turned into months, and writing
sessions and rehearsals in garages
transformed into performances in theatres
full of contract-toting label executives. The
Haze are finally shedding "buzz band" label,
transforming simplyinto a "band." Their songs
are radioregular.
The Rolling Stone: What are some things that
have happened over the last year that you
didn’texpect?
Zack Abels: Selling out London twice definitely
wasn’t something we expected. I mean, they
aren’t the biggest rooms, but we’re so, so far
away fromhomeand we’reselling outshows.
TRS: Do you feel like you got a different vibe
from crowds in Europe?
21. Jesse Rutherford: The vibe you get from a
crowd varies from hour to hour, but they were
all awesome. There was a guy in Glasgow that
wanted us to carve our logo into his arm. We
didn`t. And the thing is, he wanted us to use a
blue pen. I might have done it if it were a
black pen or a knife or something, but it was
going to lookstupid anyway (laughs)
TRS: You guys talked about how much
writing you were doing, and that you had a
lot of songs that you hadn’t released yet. Has
that pace slowed at all, now that you’re on
the road and performing so much? And how
much of that stuff do you look at as being
useablenow?
Mikey Margott: It’s funny that you mention
that, because I don’t really think it’s slowed at
all, but a lot of that stuff that we thought was
good enough we’re shelving and moving on
from. We want to do our best to try and
progress, and a lot of that stuff sounds like
really early Neighbourhood, and we want to
showthatprogression.
Jesse Rutherford: If it has slowed, it’s just
because we don’t have time. I mean, before
you came in here I was sitting there with my
headphones on working on music, because I
think it’s cool and I love it. But I’m always
trying to think ahead musically. We all are. If
there’s anything about this band that works
it’s our ability to write music. I think we write
our songs really well, and I’m confident that
we’ll be able to keep doing it for a long time.
What’s tough is everything else. How people
perceive you. It’s what radio station you’re
going to be on, what bands you’re going to
tour with or want to tour with, what magazine
you’re going to be in. You can’t choose that
kind of stuff, but we can choose how we write
our music. If our pace has slowed it’s because
of everything else. But, when we’re in a
creative or inspired mood, I still write a lot of
music.It’s still theactivity thatI go backto.
TRS: How much time, have you guys spent in
your home town in the last year? It seems
like a lot of you guys still lived at home - have
any of you moved?Is that still "home base"?
Jeremy Freedman: No, that’s still home base.
We don’thavetime.
Jesse Rutherford: Yeah, I was just about to
say that. We wouldn’t have time to move, or
change our home base. Yeah, I love it though.
I mean, I get to sleep in my own bed and hang
out with my friends at night time, and then
wake up way too early, but it’s still so exciting
and so cool. We don’t really have very much
down time, but that’s cool. I hate down time.
It’sawesome.
Zack Abels: This last week we were home, but
we had things to do every day. Every single
day, because we’re adding two new songs to
our set, there’s a video to be shot, there’s a
photo shoot to be done, Jesse had to deliver
albumart...
TRS: So you are busy all the time and that is
probably what keeps you going. So far your
band looks like it will have a lot of success in
the future and thank you for taking your time
to do this interview.
Jesse Rutherford: Thank you for having us, I
think we all dreamed to be on the cover of The
Rolling Stone so thank you for giving us this
opportunity!
22. Interview
At 22, Mikey is Haze’s eldest member. The lead singer, Jesse Rutherford, who has channelled his
background in hip-hop into perfectly polished pop vocals, is 21. We called Mikey on the eve of the
band'snational tourto discussfans,festivals,firstshows,andthe band'srumouredidiosyncrasies.
BROWN: How did you meet
Jesse?
MIKEY: AfterZach asked me
to join the band,wewentto
his place so that I can listen
to someof his tracks.Jesse
wasthere and we kinda hit
it off fast,started playing
beforeknowing each other’s
last names.
BROWN: How do you
transition from beinga
musical acquaintance to
beinga friend?
MIKEY: I thinkit wasjust
me being persistent.I and
Jessemeeting wasreally me
making thathappen.Then,
when he wasdoing his hip-
hop stuff,they weregoing
to do a music video that
nevercame outand he
wanted meto do drums
becausehe knewI wasa
drummer.Itevolved
naturally:We kept hanging
out, and then eventually we
were justhanging outfor
lunch and not formusic.
This wasyearsago.
BROWN: Where exactly
were you when Zach
approached you?
MIKEY: I wassmoking a
cigarette at uni,at lunch
and waswriting somenew
lyrics.
BROWN: So is thisthe
universitymusicscene,or
did you play at clubs?
MIKEY: We each did some
similar stuff.We wanted to
see how good weare so we
kinda tried to record a song
to play it atthe uni’sradio.
It wentwell and then we
gathered quitesomepeople
at a gig.All unistudents.
We figured it’s going pretty
good so why nottry in pubs
and clubs.Jesse was
working forthis pub atthe
time, so he asked around,
we played a bit forthe
managerand then helet us
performevery week.Things
kinda started rolling from
there.
BROWN: Did you ever
considera differentcareer?
MIKEY: Yeah.When this
band firststarted,beforeit
wasreally a band and we
were justfriendsmaking
music,I told the guysI
couldn'tdo it becauseI
wanted to finish school and
I wentbackto uni. I had
kind of theoretically quit
and then stuff started
happening and they were
like, "We really wantyou to
come backand be a part of
this becauseyou werethere
fromthe beginning and we
wantyou to bein it." I
thoughtaboutit,[but]
schoolwill alwaysbethere;
these opportunitieswon't.I
dropped outwith a
semesterleft in my three-
yearuniversity career, and I
came backto do this.
BROWN: Did your father
cry?
MIKEY: [laughs] probably.
He didn't let on thathe was,
buthe wasdefinitely
bummed.Iwasgoing to
schoolformusic business,
so it's notthat faroff.I'm
still in the samerealm.
BROWN: So before adding
you to the band, everyone
else kneweach other
pretty well.Is it difficultto
be the newestadditionto
the band?
MIKEY: I thinkI bring
something elseto the table,
being the oldest.I'm the
only one who smokes,
23. really. I'm pretty
responsible.Even if I go out
aftera show,I'malways
homeand the first one
down in thelobby the next
morning having a coffee,
ready to go.I've had a lot of
responsibilitiesgoing to uni
forthree yearsand living by
myself and having to take
care of my own finances.I
feel like I bring something
uniqueto thetable in terms
of having dealtwith all that
stuff and being prepared.
BROWN: Do you everhave,
"Ugh,children" moments?
MIKEY: No,no.Early on
somepeopledidn't get our
humour,which is justas
much my faultasanybody
else's. Peoplethoughtwe
were being rude or
something.Oneday,weall
kind of satdown,and
nobody broughtitup
specifically, butwe were
kind of like, "Maybewe
should roll it backa little bit
becausesomepeopleseem
to notbe getting it and
seem to think thatwe're
being mean or something."
But,no,I've never been like,
"Ugh,children."I like to
takeresponsibilities on.I'm
notdoing it becauseno one
else can do it; I'm doing it
becauseI like it. I really
enjoy driving and being in
control.
BROWN: Your single
"SweaterWeather" has
beenfloatingaround the
Internetfor a while now.
MIKEY: Yeah.We wroteit
probably closeto two years
ago.I thinkwe first released
it a year ago.Thatwasthe
first song weever wroteas
a band.
BROWN: Doesit still feel
new and fun to play?
MIKEY: It's still fun.It'sfun
becausepeoplestill like that
song and thefact thatwhen
you play a song to see
peoplegetting into it and
recognizing it and singing it
backis cool.I could play
thatsong foryears,which
inevitably we mighthaveto
do,and I thinkI'll always
get pumped when thefirst
drumbeatkicks in and
peopleare excited.
BROWN: What was your
first show as Haze like?
MIKEY: Ourfirst show was
weird.If I remember
correctly, wedidn't tell
anyoneaboutit.We played
it with somefriendsof ours
fromuni who werein bands
at the time and we just
showed up and played.It
wascool. It wassuperrough
because,butI feel like asfar
as firstshowsgo,because
we've been in bandsbefore,
it wasn'tthatbad.Ithink
maybethat'sa sign thatwe
were on to something good.
First showsusually have
technical difficultiesand all
this stuff—comparedto
now,weweren't assolid,
butwe played the songs
fine.
BROWN: Were there any
hecklers?
MIKEY: When we've opened
up for somebody on tour
we've had somepeoplebe
like, "Put on themalready!"
between songs.They'renot
really dissing us asmuch as
they justreally wantto see
the band they camefor,
which is understandable.It's
a little bit of a bummer;it's
kind of a mood killer for us
becauseyou can think
you'redoing a greatjob and
then you hear somebody
yell thatand in yourhead
you go,"Well, fuck.I might
as well get off stageif you
don'treally give a shit."
BROWN: Whowould you
most like to come to one of
your shows?
MIKEY: At SXSWwe played
a Columbia showcase,it
wasa bunch of Columbia
bands,butIknow that
Usherwasthere when we
gotthere and Pharrell
watched us play.He was
standing aboveme.That
waspretty crazy,because
I'm a hugefan of Pharrell
and all thestuff thathe
does.The fucked-up thing is
thateverybody knew but
me. Everybody saw him
exceptfor me.I found out
afterwe left. We had
already left the place and
they were like, "That'sso
crazy that Pharrellwas
there,"and I waslike,
"Whatthe fuck?"They
showed mepictures.[But]
maybeI'mglad I didn't
24. know,becauseIwasjust
being myself and having fun
with it rather than being
nervousorthinking too
much aboutwhatI'mdoing.
BROWN: You're also
playingLollapalooza. Are
you excited?
MIKEY: Yeah,I'm the odd
man outbecauseI'm the
only one who hasnever
heard of it.
BROWN: Really?
MIKEY: Yeah,that's
everyone'sreaction when
I've been telling them.I
guessI wasoutof theloop
on that one.ButI looked at
the line up and I like our day
and I like thebandsthatare
playing on our day and it
seemslike it'd be cool. It's in
Chicago,right?
BROWN: Yes.
MIKEY: I really like Chicago.
The first time we ever went
there I wentto a cool
museumso I mightgo check
thatout again.Therewas
like a typefacesection.Our
band is really nerdy about
typefaceand stuff like that
so.
BROWN: Yes,I was
wonderingabout that. I
read an article that
mentionedJesse wouldn't
eat at a restaurant witha
Comic Sans menu.
MIKEY: Yeah,Comic Sansor
Papyrus.Really,it's a joke.
But,for us,if you see a
restaurantwith thatfont
they already don'tknow
whatthey'redoing with the
font,so how well do you
trustthem with their food?
[Laughs]
25. Mock Article
What do you take into consideration
when you choose to listen to a new band? Isit
the song titles? Is it the band name? Or is it
how they reach out to you? How about all of
those and more. There’s a new band in town.
Or shouldwe sayon the Globe.
Birmingham, U.K. Four guys set to take over
the world. Jeremy, Zach, Mike and Jesse have
all unique stories behind them and they chose
to bring all of those into their first album,
Explorers.
Haze started out as nothing more than a way
to spend free time, for Jesse and Zach, the
problem-child and the Romanian-rooted soon
to be university student. Once they see that
the people like their music, the duo set up
camp in Birmingham, U.K. Zach needed to go
to university and Jesse found jobs around
pubs to support him, while they were looking
for twomore band members?
This is when Jeremy and Mike join the band,
both being approached by Zach while at
university. The Haze finally had all of its pieces
together.
After resounding success with their peers, the
four decide to accept an offer from a record
label, Universal. Little did they know, in a
short while all the world would know about
them?
Rolling Stones’ editor in chief was present at
their launch party in London and has some
serious reasons why we should keep our eyes
and ears peeled to this upcoming worldwide
band.
The launch party at Club XOYO in London
gathered thousands of excited fans and some
of the most important names in European
music industry. Music producers, journalists,
even celebs attended, all of them curious to
find out what is this new band everyone is
buzzingabout.
Red carpets, black and white atmosphere and
masks delighted us all night long, until the big
reveal of the band and its members, who
were mingling with the crowd. It blew
everyone’s minds. After months of teasing
campaign all over Britain, on the streets, on
the trains, on T.V., all over the internet and
magazines, the big announcement lifted a
stone off our hearts. It was The Haze. And
everybodyloveditalready.
The band is set to travel all around the U.K. on
tour before revealing that they plan on
opening the concerts for big industry names
such as ArcticMonkeys.
“I have had serious doubts
whenIreceivedthe invitation
to their launch party. But
afterattending it, I have no
restraints into saying that
The Hazeisgoingtobecomea
worldwide sensation”
28. 5-year plan
Afterwe release the first5songsand 2 musicvideowe expecttogoon tour withbigger
bandsfirstin UK and theninEurope and USA.We expecttoget a positive feedbackfrom
fans.Afterthe albumrelease we expecttosell around9000 copiesinthe firstweekand
to be in the first40 inthe Billboard200 albumchart. By the endof the yearwe expectto
start the firstheadliningtourinUK, Europe and USA insmall/mediumvenuesandwe
expecttosell out70% of the shows.The Haze will continue touringuntil the endof the
yearand by that time theywill have released10 songsfromthe albumand release
another3 videos.The bandwill dointerviewsandTV Showsappearancesthroughout
thiswhole period.Inthe same time The Haze will have acontact withH&M and will
create theirownclothingstyle.We expectaround£200000 worthmerchandise sales
The band will have asmall breakto recordthe secondalbum, andthentheywill release
the first5 songsand the first2 musicvideos.Afterthe albumrelease we expecttodebut
intop 30 in the Billboard200 albumchart and to sell around30000 albumsinthe first
week.The bandwill touruntil the endof the yearin mediumvenuesandwe expectto
sell outaround80% of the showsandwill dointerviewsandTV Showsappearances
throughoutthiswhole period.We expectaround£300000 worthof merchandise sales.
By the endof the yearthe bandwill release all the songsand3more musicvideos.
The band will have asmall breakto recordthe thirdalbum, andthentheywill release
the first5 songsand the first3 musicvideos.Afterthe albumrelease we expecttodebut
intop 20 in the Billboard200 albumchart and to sell around45000 albumsinthe first
week.The bandwill touruntil the endof the yearin medium/bigvenuesandwe expect
to sell outaround85% of the showsandwill dointerviewsandTV Showsappearances
throughoutthiswhole period.We expectaround £400000 worthmerchandise sales.By
the endof the yearthe bandwill release all the songsand3 more musicvideos.
The band will have asmall breakto recordthe fourthalbum, andthentheywill release
the first5 songsand the first3 musicvideos.Afterthe albumrelease we expecttodebut
intop 10 in the Billboard200 albumchart and to sell around550000 albumsinthe first
week.The bandwill touruntil the endof the yearin mediumvenuesandwe expectto
sell outaround80% of the showsandwill dointerviewsandTV Showsappearances
throughoutthiswhole period.We expectaround£500000 worthof merchandise sales.
By the endof the yearthe bandwill release all the songsand4more musicvideos.
The band will have asmall breakto recordthe fifthalbum, andthentheywill releasethe
first5 songsand the first3 musicvideos.Afterthe albumreleasewe expecttodebutin
top 5 in the Billboard200 albumchart andto sell around650000 albumsinthe first
week.The bandwill touruntil the endof the yearin mediumvenuesandwe expectto
sell outaround80% of the showsandwill dointerviewsandTV Showsappearances
throughoutthiswhole period.We expectaround£600000 worthof merchandise sales.
By the endof the yearthe bandwill release all the songsand5more musicvideos.
