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Instagram Company Presentation
- 2. Problems Mediocre mobile photos Limited sharing
- 5. Personas Individuals ❏ Millennials ❏ Interested in fashion, photography, food, entertainment ❏ Mobile user Businesses ❏ Local businesses and big corporations ❏ Need marketing techniques and influencers
- 6. Financials - Exponential growth from 2015-2019 in their ads revenue - Generated $20.2 billion dollars in revenue in 2019
- 7. Financials - Facebook’s revenue in 2013 was $7.9 billion - $55.8 billion in 2018 - Instagram’s ad revenue is projected to be 30% of Facebook’s ad revenue
- 8. Business Model - Ads
- 9. History October, 2010 Instagram launches December, 2010 reaches 1 million users September, 2011 reaches 10 million users April, 2012 Facebook buys IG for 1 Billion November 2013, Instagram opens to ads June, 2010 iPhone 4 released May, 2016 Redesign of Instagram logo August, 2016 IG stories September, 2018 Systrom and Krieger resigns
- 10. Leadership Mike Krieger Alex Mosseri Kevin Systrom (Founder) (Current CEO) (Founder)
- 11. What’s Hot? - Stories has over 500 million daily active users - Accounts for 10% of ad revenue on Facebook's platforms
- 12. Secret Sauce ❏ Simplicity and Design ❏ Filters ❏ Influencers
- 14. Prediction Instagram users (MAU), January 2013 – June 2018
- 15. References ● https://www.elegantthemes.com/blog/marketing/instagram-marketing-strategies ● https://mission-statement.com/instagram/ ● https://www.postplanner.com/blog/7-ways-to-make-instagram-photos-get-more-engagement/ ● https://www.apptunix.com/blog/instagram-business-model/ ● https://www.businessinsider.com/instagram-20-billion-ad-revenue-2019-report-2020-2 ● https://www.businessofapps.com/data/instagram-statistics/ ● https://en.wikipedia.org/wiki/Timeline_of_Instagram ● https://techcrunch.com/2018/10/01/adam-mosseri-head-of-instagram/ ● https://www.instagram.com/about/us/