Company analysis presentation for EECS441

1. Nina Zhang
(ninazh)

2. Problem
“To help people collect the things they are passionate
about online and find inspiration that they can apply
to their own lives”

3. Products
Home Feed Lens

4. Products
Visual Search

5. Finances
v Is Pinterest profitable?
-not yet
v Big increase in net
loss in 2019 is
associated with going
public

6. Active Users

7. Revenue from Domestic vs. InternationalUsers

8. Promoted Pins Product Pins
Business Model:
Advertisements

9. History
August2012March2010
Pinterest launched
iPhone app
Pinterest first
launched website,
invite based
Website open to
public
March2011

10. History
April2019October 2012
Pinterest began
charging
advertisers for
product promotion
Launch of business
accounts on
Pinterest
Company went
public
2014

11. Leadership
Ben Silbermann
Co-founder and CEO
Evan Sharp
Co-founder, Chief Design
& Creative Officer
Paul Sciarra
Co-founder, Advisor

12. SecretSauce
v Visual discovery and search
v Focus on personal growth and planning
v Positive energy

13. What’s Hot
Group Boards

14. Competition
Visual
Search LikePosts Saveposts Stories
Pinterest
Instagram
Facebook
Snapchat
Limited to
group boards
Private to
user
Private to
user

15. Success
Prediction
v Growing user base and revenue
v Push to better monetize international
users
v Making content more personalized

16. References
● https://newsroom.pinterest.com/en-gb/products
● https://blog.hootsuite.com/pinterest-statistics-for-business/
● https://www.searchenginejournal.com/infographic-how-users-interact-with-pinterest/58071/
● https://finance.yahoo.com/quote/PINS/financials?p=PINS
● https://www.statista.com/chart/17642/monthly-active-users-of-pinterest/
● https://www.businessinsider.com/pinterest-growing-popularity-overseas-2019-5
● https://fourweekmba.com/how-does-pinterest-work-make-money/
● https://www.investopedia.com/articles/personal-finance/022415/how-pinterest-makes-
money.asp
● https://qz.com/1730456/how-pinterest-became-the-only-app-where-people-want-ads/
● https://beebom.com/evolution-of-pinterest-from-2010-to-2012-pics/
● https://www.nytimes.com/2019/04/18/technology/pinterest-stock.html
● https://www.startupgrind.com/blog/exclusive-pinterest-co-founder-paul-sciarra-is-leaving-the-
company/
● https://www.dailymail.co.uk/sciencetech/article-6282739/Can-Pinterest-succeed-slow-growth-
strategy.html
● https://newsroom.pinterest.com/en/post/new-group-board-features-for-more-collaborating
● https://socialmediaweek.org/blog/2017/06/the-future-of-pinterest/