NACE Austin June 2015 Meeting Presentation
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I was fortunate to speak at NACE Austin (National Association of Catering Executives) at the June meeting. I spoke on the three key components to Social Media & Digital Marketing: Audience, Content, & Strategy.
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NACE Austin June 2015 Meeting Presentation
- 1. Behind the Social Media Curtain @jasonfreshly @TheFreshIdeaGrp © 2015 The Fresh Idea Group #NACESocialMedia
- 2. Hi NACE Austin © 2015 The Fresh Idea Group #NACESocialMedia
- 3. © 2015 The Fresh Idea Group #NACESocialMedia
- 4. © 2015 The Fresh Idea Group
- 5. Breaking down Social Media Marketing © 2015 The Fresh Idea Group #NACESocialMedia
- 6. Who’s Your Ideal Customer? © 2015 The Fresh Idea Group #NACESocialMedia
- 7. Customer Profiles: ● The more you know about your ideal customers... © 2015 The Fresh Idea Group ● You are Marketing to your customers, they help promote you #NACESocialMedia
- 8. What are you Putting out on Social Medai? © 2015 The Fresh Idea Group #NACESocialMedia
- 9. What’s Your Value-Add? ● How can you drive traffic back to your website? © 2015 The Fresh Idea Group ● Why are you better? ● Organize Campaigns #NACESocialMedia
- 10. © 2015 The Fresh Idea Group #NACESocialMedia
- 11. Strategy ● Conversational Marketing - Creating engaging conversation online. © 2015 The Fresh Idea Group ● Set goals that work for you ● Make modifications on a regular basis from the goals you set. #NACESocialMedia
- 12. Still with me? © 2015 The Fresh Idea Group #NACESocialMedia
- 13. © 2015 The Fresh Idea Group #NACESocialMedia
- 14. Stay Organized ● Social Media Management & CRM Tools © 2015 The Fresh Idea Group ● When to Link Accounts #NACESocialMedia
- 15. Stay Organized ● HootSuite ● BufferApp ● IFTTT.com ● Sprout Social ● Batchbook ● Nimble © 2015 The Fresh Idea Group #NACESocialMedia
- 16. So Many Social Media Platforms... © 2015 The Fresh Idea Group #NACESocialMedia
- 17. Which One? ● Who’s Your Ideal Customer? Find them online © 2015 The Fresh Idea Group ● Can You Be Effective #NACESocialMedia
- 18. QUESTIONS? © 2015 The Fresh Idea Group #NACESocialMedia
- 19. GO BE A ROCKSTAR © 2015 The Fresh Idea Group #NACESocialMedia JASON FRESHLY Jason@TheFreshIdeaGroup.com 512-943-2914 (OR JUST HIRE ME)
Editor's Notes
- This is just to say Thank You Laura Next slide to say hi and start
- Welcome to the June meeting I promise this won’t be painful And I’ll try and behave up here
- I think these sum up my BIO’s more than a long winded one I have stuff that talks about why social media or why me But at the end of the day, this covers the details When it come to me: I blend personal/business Call it generational thing The value in branding yourself
- The struggle is real This is a marathon run, just like your business Don’t bite off more than you can chew
- Three aspects audience content strategy Laying a foundation
- Have you looked at who you want to work with? If you own your own business, that’s the point.
- Audience You should have a picture of them What is their lifestyle They are going to be your marketing arm - peer recommendation It’s about keeping past and current clients happy
- Content Yes I spelled that wrong. If I hadn’t made a fuse, you still would have remembered month later. That’s what happens in your marketing that goes out. They remember the mistakes
- Content What can you offer | CTA Why are you you? Your clients love you because | They will love you because What’s awesome about your business Create campaigns set of post that relate to one another Event campaigns
- hehehehehe
- Strategy 2 way communication When are you running a campaign Instant feedback
- Now that I’ve told you you have to spend all this time on social media… Well yes and no.
- Integration | Tools Social CRM APps Scheduling Linking accounts (to a point)
- Integration | Tools Social CRM Linking accounts (to a point) Apps Scheduling
- Which platform? Who are you marketing too? Where are they? Can you be effective? Setting goals