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SOCIAL MEDIA MARKETING FOR HOTELS AND
RESTAURANTS
SERVE IT UP ON SOCIAL
#MadAboutSolutions
#Inbound
@MASC_PH
#MadAboutSolutions
#Inbound
@MASC_PH
#MadAboutSolutions
#Inbound
@MASC_PH
#MadAboutSolutions
#Inbound
@MASC_PH
#MadAboutSolutions
#Inbound
@MASC_PH
#MadAboutSolutions
#Inbound
@MASC_PH
The fact is:
People will talk
about you on
social media.
#MadAboutSolutions
#Inbound
@MASC_PH
Why Should Hotels and Restaurants be
on Social Media?
Connecting with
consumers where
they’re at
Social Proof
Cheaper Advertising
Delighting customers by
extending customer
service online
#MadAboutSolutions
#Inbound
@MASC_PH
Why Consumers Follow Hotels and
Restaurants on Social Media
#MadAboutSolutions
#Inbound
@MASC_PH
BEST PRACTICES ON SOCIAL MEDIA
How to Start, How to Keep the Momentum,
How to Create Stories That Last
#MadAboutSolutions
#Inbound
@MASC_PH
Find your brand’s authentic voice and personality.
#MadAboutSolutions
#Inbound
@MASC_PH
Know where your target audience frequents.
#MadAboutSolutions
#Inbound
@MASC_PH
Have a plan -- Determine who will do what and where
your content will come from, among others.
#MadAboutSolutions
#Inbound
@MASC_PH
Choose a brand hashtag. Take advantage of other
hashtags as well!
Optimize your social media pages. Make sure operating
hours, contact details, and addresses are indicated.
Leverage the use of productivity tools and social media posting
plans. Automate posting but keep conversations real-time.
Take visually stunning photos.
Social media is one great party. Don’t make it all about
YOU!
#MadAboutSolutions
#Inbound
@MASC_PH
Listen to what your customers are saying about you.
#MadAboutSolutions
#Inbound
@MASC_PH
Offer social media-exclusive deals and information.
#MadAboutSolutions
#Inbound
@MASC_PH
Create engaging posts.
#MadAboutSolutions
#Inbound
@MASC_PH
Set up “Instagrammable” areas to delight customers.
#MadAboutSolutions
#Inbound
@MASC_PH
EXAMPLES OF HOTELS AND BRANDS WINNING
ON SOCIAL MEDIA
BUZZ-STARTERS
#MadAboutSolutions
#Inbound
@MASC_PH
BUZZ-STARTERS
#MadAboutSolutions
#Inbound
@MASC_PH
BUZZ-STARTERS
#MadAboutSolutions
#Inbound
@MASC_PH
BUZZ-STARTERS
#MadAboutSolutions
#Inbound
@MASC_PH
CUSTOMER EXPERIENCE
✓ Quick turn-around
time of inquiries (30
mins - 1 hour)
✓ Sharing fan photos
and giving credit
✓ Replying to
comments
#MadAboutSolutions
#Inbound
@MASC_PH
CUSTOMER EXPERIENCE
✓ Providing Personalized services ✓ Setting up for success
#MadAboutSolutions
#Inbound
@MASC_PH
CUSTOMER EXPERIENCE
#MadAboutSolutions
#Inbound
@MASC_PH
STORYTELLING
#MadAboutSolutions
#Inbound
@MASC_PH
STORYTELLING
#MadAboutSolutions
#Inbound
@MASC_PH
Have a story worth telling.
#MadAboutSolutions
#Inbound
@MASC_PH
THANK YOU!
Hana Abello
StraightArrow Corporation
@StraightArrowPH

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Social Media Marketing for Hotels, Restaurants, and other Food Establishments