How can you capture the audience online to become your fans and promoters, or better yet, convert them into customers? This presentation enumerates the basic and best practices in social media marketing for hotels and restaurants, as well as provides examples of these recommendations in actual practice.
8. The fact is:
People will talk
about you on
social media.
#MadAboutSolutions
#Inbound
@MASC_PH
9. Why Should Hotels and Restaurants be
on Social Media?
Connecting with
consumers where
they’re at
Social Proof
Cheaper Advertising
Delighting customers by
extending customer
service online
#MadAboutSolutions
#Inbound
@MASC_PH
10. Why Consumers Follow Hotels and
Restaurants on Social Media
#MadAboutSolutions
#Inbound
@MASC_PH
11. BEST PRACTICES ON SOCIAL MEDIA
How to Start, How to Keep the Momentum,
How to Create Stories That Last
#MadAboutSolutions
#Inbound
@MASC_PH
12. Find your brand’s authentic voice and personality.
#MadAboutSolutions
#Inbound
@MASC_PH
13. Know where your target audience frequents.
#MadAboutSolutions
#Inbound
@MASC_PH
14. Have a plan -- Determine who will do what and where
your content will come from, among others.
#MadAboutSolutions
#Inbound
@MASC_PH
15. Choose a brand hashtag. Take advantage of other
hashtags as well!
16. Optimize your social media pages. Make sure operating
hours, contact details, and addresses are indicated.
17. Leverage the use of productivity tools and social media posting
plans. Automate posting but keep conversations real-time.
29. CUSTOMER EXPERIENCE
✓ Quick turn-around
time of inquiries (30
mins - 1 hour)
✓ Sharing fan photos
and giving credit
✓ Replying to
comments
#MadAboutSolutions
#Inbound
@MASC_PH