#Activism

1. #Activism
ACTIONS VS. CLICKS

2. What comes next?

3. What We Can Measure
User Traffic Numbers
E-petition Signatures
Facebook Likes
Etc.

6. Slacktivism

8. “Justice has become more trendy
to talk about than actively seek.”
Katie Bergman, “There’s More to Social Justice Than Just ‘Awareness’”

10. Two Problems:
Few action outlets Little follow up

14. The Stop Kony Movement
"At this point, even two years later, it's a classic
example of how well-designed a social media campaign
should be, but also the challenges of keeping an
audience's attention in the social media world.”
- Marcus Messner

15. Do social media awareness
movements actually aid the quest for
change in the world?

19. Two Ways for Social Media to
Impact Social Change
MEET
SUPPORTERS
WHERE THEY ARE
AT
CULTIVATE
RELATIONSHIPS

21. Works Cited
Bergman, Katie. “There’s More to Social Justice Than Just ‘Awareness.’” Relevant. Relevant
Mag., 6 Nov. 2014. Web. 29 Mar. 2015.
Dolasia, Meera. “How Social Media Aided the Fight Against Injustices in 2014.” DogoNews. 4
January 2015. Web. 29 Mar. 2015.
Goldsborough, Reid. “’Slacktivism’ is Becoming the New Activism.” Community College Week
(2011): 13. Academic Search Complete. Web. 29 Mar. 2015.
H, Camille. “How Social Media Helps Keep People Oppressed.” Rap Rehab News. Rap Rehab, 19
Feb. 2014. Web. 29 Mar. 2015.
Livingston, Geoff. “How To: Turn Slacktivists into Activists with Social Media.” Mashable. 13
May 2010. Web. 29 Mar. 2015.
McCafferty, Dennis. “Activism vs. Slacktivism.” Communications of the ACM (2011): 17-19.
Business Source Premier. Web. 29 Mar. 2015.