1. Practical Market and Customer
Analysis:
The Why-What-How
Universitas Indonesia, 12 Desember 2015
2. Introduction
Ardhi Ridwansyah
Chief Operations
MarkPlus Institute (2013-2015)
Academic Director
Indonesia Marketing Association (2015-2017)
Academic Director
International Council for Small Business (ICSB)
Indonesia Chapter (2015-2017
Seminars and Workshops
Executive Education Program: Strategic Marketing (2013-2015)
Executive Education Program: Service Management (2013-2015)
Executive Education Program: Sales Management (2013-2015)
Executive Education Program: Brand Management (2013-2015)
Executive Education Program: Marketing in Difficult Times (2015)
In-House Trainings in Various Companies (2013-2015)
Indonesia Marketeers Festival in several cities (2015)
Speakers and Moderators in MarkPlus Conference (2012-2014)
Education
Master of Applied Psychology, University of Indonesia
Certified Professional Marketers, Asia Marketing Federation
19. Sederhana dan
sempit
Kompleks dan
komprehensif
Flow of goods and
service from
producers to
consumers
Exchanges that
satisfy individual
and organizational
objectives
Managing customer
relationship that
benefit the
organization and its
stakeholders
Exchanging value
offer for
customers, clients,
partners, and
society
1935 1985 2004 2007
Creating, communicating,
delivering, exchanging
offerings that have value
for customers, clients,
partners, and society at
large
2008
WhatisMarketing
29. WOWMarketing
BOO ARGH OK AHA WOW
Customer sangat terkejut
dengan bahagia dengan
produk sehingga mereka
ingin menyebarkannya
melalui advokasi positif
Customer
terkesan dengan
perusahaan/prod
uk, menyebabkan
ia bahagia secara
personal
Customer sedikit banyak
merasa puas dengan
produk tidak
menyebabkan perasaan
positif ataupun negatif
Customer sangat
marah dengan
perusahaan yang
menyebabkan
mereka melakukan
advokasi negatif
Customer kecewa
dengan
perusahaan/produk
menyebabkan rasa
frustasi dari dalam
