Tutorials for Innovation & Entrepreneurship

1. Tutorial 1
Title: Strategy designing
Aim: To design a strategy by writing steps to market the project you are building
Topic:
Abstract:
Strategy for marketing:
Objectives
(Set measurable goals)
Sectors
(Research similar customers
and outline selected target
sectors)
Positioning
(Placing the product in terms of
giving value to the customers)
Programs
(List your marketing programs)
Conclusion:

2. Tutorial 2
Title: Idea generation
Aim: To Generate an idea having novelty.
Topic:
Abstract:
Strategy for marketing:
Identify the Problem/
Challenge
Idea generation techniques
(Mind mapping,
Reverse Thinking,
Brainstorming,
Role –Playing)
Ideas/ probable solutions Choosing a relevant idea
Conclusion:

3. Tutorial 3
Title: Business plan
Aim: To prepare a business plan.
Title:
Executive summary:
Product
Customers
Future of the Company
Mission Team Type of
company
Customers
base
Company
advantages
Regulations Product/
service
Pricing/
costing
Product
lifecycle
Product
Value
addition
(IPR/ R
& D)
Market
strategy
Conclusion:

4. Tutorial 4
Title: Pitch deck
Aim: To Create a pitch deck.
Name of the company:
Logo:
Pitch deck:
Problem
(Justify the
business as why
the consumers
will find it
valuable)
Solution
(That this
business will
resolve the
problem in this
way. Identify
current industry
solutions and
gaps.)
Market
Validation
(that this product
will be of this use
to the customers)
Market Size
(Opportunity in
terms of No. of
customers
where –local,
regional, global,
and online,
offline. The
category of
customers –
gender, age,
domain)
Product
(Discuss
product)
Market
Adoption
(Why this
product will be
accepted)
Competition
(Compare with
similar
products and
give reason
why this will
be accepted.)
Team
(Advisors,
mentors and
designation
allocation)
(Presentation to be created):
Conclusion:

5. Tutorial 5
Title: Business strategy
Aim: To prepare a business strategy.
Topic:
Abstract:
Business Strategy:
Cost Differentiation
(Pricing the product or service)
Product Differentiation
(Price your product, product offers
unique features)
Growth
(Growing the business in terms of
financial growth over next 5 years)
Conclusion:

6. Tutorial 6
Title: Patent draft
Aim: To write a patent draft.
Topic:
Abstract:
Strategy for marketing:
Objectives
(Set measurable goals)
Sectors
(Research similar customers
and outline selected target
sectors)
Positioning
(Placing the product in terms
of giving value to the
customers)
Programs
(List your marketing programs)
Conclusion: