2. Purposes
To give relevant information to prevent the
occurrence of a heart attack or to prepare and
respond to one when it happens.
To encourage people to lead a healthier
lifestyle and hopefully the project will save lives.

3. The Max Ma’s Challenge
“I understand this can be a long term
commitment, and I am prepared to fund up to
HK$200k as a prize to form a team of young
people working with me for two months to come
up with this first phase of this web/app .”

4. Heart Pledge Project

5. Apply through CoCoon Market
Stage
1
Step
1

6. We choose 5 teams
Stage
1
Step
1

7. Complete concept development
Stage
1
Step
1
Step
2
Team A Team B Team C
Team D Team EHK$10,000

8. Stage 2 –
Develop the product

9. Project
Amount of
HK$150,000
Stage
2
Stage
1

10. Apply through
CoCoon Market
 Total Project Amount: HK$200,000 (Stage 1 + Stage 2)
 Deadline for Stage 1: [ 10, May 2014, Noon]
 Project posted on Cocoon Market
CoCoon Markethttp://market.
hkcocoon.org

11. market.hkcocoon.org

12. The Heart Pledge Project Part 1:
Research and Concept
Development Plan
Open to 5 Teams
Budget: HKD 10,000
APPLY TODAY!
http://market.hkcocoon.org
Email: market@hkcocoon.org
Application deadline: May 10, 2014