Future personalized data management solutions

1. My Data
Future personalized data management
solutions – benefits of MyData approach for
end users and industry
Hilla presentation 10.9.2015
Minna Pikkarainen
Connected Health Professor
University of Oulu & VTT

2. Agenda
 What is happening? -> From BigData to MyData
 Benefits of MyData approach
 Why is this a business opportunity? - What can we offer?

3. What is happening?

5. Data is fuel of future digital services
Imaging file
Published
research
EHR / EMR
Claims data
Genomic data
EHR/EMR
mHealth apps
Biometric sensors
Social media
Clinician notes
Photos, videos
Email, text
messages
Microbiomic
data
Metabolomic
data
Data to
service
Individual
engagement
Clinical
relevance
Source: Frost & Sullivan

6. New Ecosystems in development towards Consumer market
Value added through
 Data integration platform
 New apps, analytics built on
integrated data
 Holistic view of individual health
and fitness
 Business model = drive
smartphone / tablet sales or
health / wellness services?
S Health Platform
Source: Frost & Sullivan

7. Digital Health Revolution program - Vision
Is MyData the key solution to achieve this vision?
WE BELIVE: “Your life-long digital foot print (personal data) is valuable for you”

8. Key results of DHR program (2014-2015)
Current Reality vs. My
data
• MyData based service ecosystem
• Benchmarking with different international
actors
• Technical MyData architecture
• Data analysis algorithms
• Data visualization techniques
• MyData Clinic method
• Business models
• Concept development for MyData based
services in business ecosystems

9. Benefits of MyData approach

10.  Individuals
 Easy-to-use and comprehensive tools for
personal data management
 Better privacy and transparency, control over
personal data
 Consumer empowerment
 Better ways to interact with companies and
public organizations.
 Professionals:
 Digital footprint exploited in new care models
 New tools for decision-making based on rich
data
 New risk management tools
Benefits of MyData

11.  Help to integrate third party complementary services into their core
services
 Opening data for authorized access via digital interfaces (APIs), and novel
type of authorization
 Enable the creation of new businesses based on data integration,
processing and visualization
 Support for companies develop services that fit true end user needs
 Tools for complying with data protection legislation and strengthen
consumer trust and engagement.
 New digital health domain solutions can be created more rapidly thanks to
the novel architecture, analytics and visualization knowledge and tools
licensed by default as open source libraries.
MyData - Benefits for Industry:

12. Why is this a business opportunity?
What can we offer….

13.  Hilla project, with 3-4 companies
 Preferably organizations that already work together in
the same business ecosystem or are interested to
work together
 Target to build one MyData based service & identify
business model opportunities around it
Target

14.  We know the potential customers and their interests in this field
(Finland, UK, Switzerland, Ireland, Scotland, US)
 We can help you and your collaborators to create visualized proof
of concept for the future MyData service in workshops using
validated MyData Clinic method
 We can help you to see different business model alternatives for
your future business solution (business model research &
expertice)
 We can identify the needs of individuals and professionals for your
service (interviews & surveys & analysis)
 We have technological components that can speed your service
development (MyData architecture, analysis algoritms,
visualization techniques, links to standardization)
 We can help you to validate the solution iteratively with
individuals, professionals & potential customers (customer
development)
Business opportunity
– What can we offer?

15. Thank You!
Connected Health Professor
Minna Pikkarainen
minna.pikkarainen@oulu.fi
+358 407539880
Centre for Health and Technology
Kaitoväylä 10
(Linnanmaa Campus, Door C1, 2nd floor)
P.O. 1010
FI-90014 University of Oulu