1. Curriculum Vitae
GURUNATH AJIT PARKAR
E-mail iD: - parkar.gurunath@gmail.com Contact- +91-9819224111
gurunath.parkar@adityabirla.com +91-9702024111
CAREER OBJECTIVE:-
To work in professional organization to achieve its goals of growth and customer
satisfaction through teamwork, planning and strict financial control keeping vision and values of
organization at threshold of very action.
SUMMARY OF QUALIFICATION/EXPERIENCE:-
I have pursued my B.Com and MBA in Marketing with optimum blends of commercial
sales & marketing knowledge and nearly 12 years of hands on experience, presently working as
Officer-Sales and Marketing with Hindalco Ind. Ltd. for aluminum Extrusion division for sales,
marketing as well as development and branding activity.
Presently associated with Hindalco Industries Ltd. (Dec’2006 to Till date)
(A flagship company of Aditya Birla Group) as an Officer - Sales and Marketing
KEY ACCOUNTABILITIES
Description Performance Indicators
General:
Reporting directly to the RM- West (Extrusion)
Responsible for Sales & marketing activities.
Responsible for business development and promotional, branding
activities.
Handling customer base of more than 20 live customers and 35
channel partners & agents.
Adheres to all company policies, procedures and business ethics
codes and ensures implementing it in the business activities.
 organizational skills
and guidance
feedback from
superior and
colleague
Strategy and Planning
• Assists the Sales Manager in delivering and implementing the
short and long term sales plans of SBU marketing with sales
forecasts (yearly, quarterly, monthly and as required).
• Provide sales input and market intelligence to Aluminum
marketing.
 Documented plans
and strategies
according to set
standards
Marketing and Sales
• Sales and Marketing of Aluminium Extrusions: Projecting and
achieving Sales Volume, Sales Revenue, Receivables
Management, Reducing liabilities; preparing and executing
branding and marketing strategies of product in market.
• Sales and Marketing of Aluminium Extrusion: as a raw material
in various OEM’s, Building & Construction, Consumer durable,
Defense, Electrical & Electronics, Industrial Machinery and
Transport segments.
• Co-ordination with manufacturing units for production, planning
and control. (Alupuram and Renukoot plant)
 Presentable plan in
pre-determined
format ready for
distribution and/or
presentation

2. • Business Analysis, Market surveys and Data mining of different
sectors: Detailed Study of competitor’s activity in western region.
• Order booking management, material allocation form stock
point. Driving Sales and Business Development Activities /
Dealer Network Management.
• A keen planner with skills in conceptualizing and effecting
marketing and branding initiatives to enhance department
efficiency and productivity.
• Responsible for maintaining good customer
business/relationships.
• Responsible for sales price / contract negotiations process.
• Responsible for preparing/drafting and following up all Sales /
agreements and clauses that maximize Hindalco benefits and
reduce expenses.
• Responsible for Promotional activities like Trade shows, PR
(Press/Events) and adverting/branding etc.
• Responsible for recommending sales prices to maximize Hindalco
revenues.
• Recommend payment terms and credit terms as per authority
schedule in accordance to risk management guidelines
• Recommend customers discounts and incentives as per authority.
• Recommend and evaluate distribution channels, monitor and
follow up distribution relationships and evaluate representation
and distribution channels (e.g. distributors and zones
representative agents).
• Responsible for completing order fulfilment process.
Implementation progress
• Provides the Sales Manager - SBU of weekly / monthly reports of
sales activities, performance reviewing, Zone MIS report.
 Monthly feedback
Studies and reports
• Assist in the development of the marketing plan for the existing
and new products
• Provides timely feedback to sales manager regarding sales
performance and market update.
 Timely feedback
Records
• Ensures complete records and history files for relevant sales,
customers and competitors profiles.
 Records accessible
electronically or
manually
COMMUNICATIONS & WORKING RELATIONSHIPS:
• Frequent contact/coordination with customers, representatives, agents’/stockiest and other
market players for business related function.
• Frequent contact/coordination with guests and visitors to Hindalco.
• Frequent contact/coordination with other relevant department within Hindalco (such as
finance, legal, HR, logistics and others)
JOB RELEVANT INFORMATION (BOUNDARIES & DECISION MAKING AUTHORITY):
Works under broad assignment guided by general guidelines, established policies and overall
programs and professional standards. Work completions are subject to general review by Sales

3. Manager, SBU Aluminum Extrusion
Had worked with an Indian Aluminium Company Ltd. (INDAL) (Feb’ 2003 to Dec’2006)
(Aditya Birla Group) as a Sales Assistant and coordinator
KEY ACCOUNTABILITIES
• Co-ordination with territory manager & Regional Manager.
• Co-ordination with manufacturing units for production planning. (Alupuram plant)
• Order Booking, allocation, match receipts of our clients for Alupuram plant and stock point.
• Achievement of sales and collection target, controlling and collection of outstanding overdue.
• Maintain WZ MIS Report: Region wise, Plant wise, Customer wise, & Segment wise on Daily
basis.
• Preparing MIS report in the various formats & Analyzing reasons for variances in the
estimated budget V/s actual Sales in consultation with all the regional offices.
• Co-ordination with customers for liability of various Sales Tax Form collections.
• Providing support to SBU Head and Business Finance with data analysis for decision making.
• To generate the various report from the Oracle. Like Dispatches, Pending order report &
Ledger for all key accounts customer & Validation & checking of all the above mention reports
to ensure the purification of information to the end user.
• Timely review of Cr. Limits and revised payment terms.
• Coordination with IT / design team for ensuring that business needs are correctly identified
and captured.
• Preparing Quotations and New die Enquiries for new and existing customers and dealers,
agents
• Preparing Request for Credit notes for Commission and cash discount to Consignment
agents / Dealers.
• To prepare the last year sales & Current Year sales, to collect the new upcoming project in
west zone, to find out what will be requirement for the next year.
• Managing & Resolving technical & non-technical queries and issues.
SKILLS:-
 Responsible, energetic and self-motivated.
 Skilled at inspiring confidence, leading and building loyal teams that exceeds expectations.
 Good negotiation skills.
 Very good communication acumen, and strong interpersonal and organizational skills.
 Teamwork and collaboration.
 Seasoned business judgment and ability to manage ambiguity and multi-task.
ACADEMICS:-
 Master’s in Marketing Management (MMM) from Mumbai University, year 2009 with first
Class.
 B.Com from Mumbai University, year 2001
EXTRA CURICULAR ACTIVITIES:-
 Driving, Bike riding, Listening Music, Swimming, Trekking.
STRENGTHS:-
Leadership, Enthusiasm and Learning attitude are my basic strengths. I am a
multitasking person and can manage all tasks by equal potential.

4. PERSONAL DETAILS:-
Date of Birth: 31 Aug 1978
Marital Status: Married
Nationality: Indian
Landline No: +91 22 25290147
Address: B – 26, Dharmanagar CHS,
Shiv – Srushti Colony,
Kurla (East), Mumbai - 400024
DECLARATION:-
I hereby affirm that the information in this document is correct to best of my
knowledge.
PLACE: - MUMBAI GURUNATH AJIT PARKAR