Edexcel, BTEC level 5, Unit 13 - Assignment 4 - Understand financial issues and current market trends within. For Details: GulshanGolechha.com

1. Gulshan Golechha - Assignment 4 – Market Sense And Trends. 1
Assignment 4 - Understand Financial Issues
And Current Market Trends Within
Games Industry.
Date : 06-09-2012Gulshan S. Golechha

2. Introduction
The market trends of creative media and gaming industry can me
better understand my following figures
Gulshan Golechha - Assignment 4 – Market Sense And Trends. 2

3. Current Type Of Games Trend
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Active Games
Digital Distribution and Downloadable Content (DLC)
Games for Social Networks
Mobile Gaming
User-Generated Content
Free to Play and Online Games
Cloud Computing
Indie Games

4. Active Games :–
Motion-sensing “active” games, which translate physical gestures into on-
screen movement, first gained in popularity with the launch of Nintendo’s Wii video
game system.
Digital Distribution and Downloadable Content (DLC) :–
The ability to wirelessly retrieve high-quality games on-demand for your PC
and set-top or portable gaming console delivers incredible convenience and value.
Games for Social Networks :–
With hundreds of millions of plays monthly and dedicated followings that
dwarf those enjoyed by traditional console and massively multiplayer online (MMO)
products. Games for social network like Facebook, MySpace, Bebo and Hi5 etc. are
fastest growing now days.
Mobile Gaming :–
Today’s increasingly powerful smartphones don’t just travel wherever users
go, and offer enough power to deliver a high-quality gaming experience.
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5. Gulshan Golechha - Assignment 4 – Market Sense And Trends. 5
Free to Play and Online Games :-
Millions of users already flock to leading massively multiplayer online
(MMO) games and virtual worlds like World of Warcraft, Aion and Second Life.
Cloud Computing :-
Tons of buzz currently surrounds promising cloud computing services like
Gaikai and OnLive, which promise to handle heavy number-crunching on remote
servers that stream games back to your PC or TV via high-speed Internet connection,
letting even older systems play cutting-edge titles without expensive upgrades.
Indie Games :-
Innovative titles like Braid, Passage and World of Goo, which push the very
definition of gaming are also expected to continue to grow in influence in the near
future.

6. Gamasutra.com :-
News site. Complete creative media industry news, i.e. Art, design,
programming, audio etc.
Thinkdigit.com (Digit Magazine - India) :-
Magazine and news site. There is a magazine named “Digit” which is
completely about news regards IT sector and latest gadgets and technologies. It’s site
to publish news online also.
Gamespot.com :-
This site provides games list from latest to oldest games. We can also say as
complete “ Game Database ” site.
IndianVideoGamers.com :-
This is a forum type of site and provide good news and solutions.
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Sites To Track Market Trend

7. • Chip.in (Chip Magazine - India) :-
The Chip magazine contains articles on professional game
development topics relating to programming, art, audio, quality control, design,
and production.
• GameGuru.in :-
This website contains all latest games news, upcoming games, articles, and
news about companys.
• Tech2.in.com/gaming (Network 18 Group) :-
This is website which contains all news regards game industry.
• Devworx.in (Games contests) :-
This site contains on-going and up-coming contest in India, mostly by IBM
and NVIDIA.
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8. HYDERABAD :-
Gameshastra ( http://www.gameshastra.com )
Game loft ( http://www.gameloft.com )
Ea mobiles ( http://www.eamobile.com )
7seas ( http://www.7seastech.com )
Zen Technologies ( http://www.zentechnologies.com )
Immersive Games (formerly Aurona Technologies) ( www.immersivegames.co.uk )
Tiger Tails ( http://www.tigertailstudios.com )
BANGALORE :-
E4E ( http://www.e4e.com )
Digital Chocolate ( http://www.digitalchocolate.com )
Dhruva Interactive ( http://www.dhruva.com )
Game Company In India
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9. MUMBAI
Nazara Technologies ( http://www.nazara.com )
Milestone Interactive ( http://www.milestoneinteractive.com )
Zapak ( http://www.zapak.com )
Trine ( http://www.trinegames.com )
Jump Games/Reliance Big ( http://www.rbe.co.in )
Hungama ( http://www.hungama.org )
Games2Win ( http://www.games2win.com )
PUNE
Jump Games/Reliance Big ( http://www.rbe.co.in )
Globalstep ( http://www.globalstepgames.com )
NEWDELHI
Lakshya Digital ( http://www.lakshyadigital.com )
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10. Kerala :
Csharks ( www.csharks.com )
(Outsourcing, E-learning, Web/Online Games, Flash Games)
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11. Case Study : Dhruva Interactive
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Dhruva Interactive
Company Details :-
Founded 1997 – Present.
Headquarters Bangalore, India.
Key people K.Rajesh Rao CEO
Raju Patil, Director of Operations
Ajit Pillai, CFO
Mukund Rao, Studio Head
Services Outsourced Game Creation and Development Services
Revenue Private
Employees ~100 (2010)
Website http://www.dhruva.com/

12. 2011
Glo Flo : Gametantra, Interactive- a Capcom Subsidiary -for distribution.
Bazzle : Gametantra, Interactive- a Capcom Subsidiary -for distribution.
2010
Dead Rising 2 : Dhruva worked with Blue Castle Games (now Capcom Vancouver) on
DR2.
F1 2010 : (Codemasters) Dhruva created 4 full and complete tracks for the game.
SBK X : (Milestone)
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Find Your Own Way
Home (PC)
Conga Bugs (PC) XNA RPG kit (PC) Pool On the Net
(Online)

13. Case Study : Lakshya Digital
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Lakshya Digital
Company Details :-
Founded 2004 – Present.
Headquarters Gurgaon, India. (Corporate Office)
Pune, India. (Studio)
Key people Shantanu Prakash (Co-founder & Chairman)
Services Outsourced Game Development Services
- (Worked on Counter Strike : Global Offensive)
On-Call Game Art Services
Casual Games
Learning Games

14. Case Study : Digital Chocolate
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Digital Chocolate
Company Details :-
Founded 2003 – 2011, by Trip Hawkins, (Entrepreneur)
2011 – Present, Acquired by Sandlot Games.
(Online/Casual Games Developer/Publisher/Distributor)
Headquarters San Mateo, California USA
Barcelona, Spain
Helsinki, Finland
Bangalore, India
Mexicali, Mexico
Key people Marc Metis (President)
Edmond Chui (Principal Architect/Server Engineering Manager)

15. Platforms Social games, Mobile (iOS), Win PC.
Employees 300 employees (2010)
Website www.digitalchocolate.com
Games Created :
Reborn Empire 24 Special Ops 3D Beach Mini Golf
Army Attack Amoebas Brain Juice
Brick Breaker Revolution 3D Brain Tester 24 Brick Breaker Revolution 2
Bubble Popper Deluxe Captain Galactic: Super Space Hero
Crazy Penguin Catapult Diamond Islands FotoQuest Fishing
Galaxy Life Hollywood City Island God
Millionaire City Mini Golf Castles Mini Golf Castles 3D
Mini Golf 99 Holes MMA Pro Fighter Rollercoaster Rush 3D
Tornado Mania! Tornado Mania! 3D Tower Bloxx
Rollercoaster Rush 99 Tracks Vegas City Zombie Lane
Gangs Of Boomtown New In Town
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16. 1. Retail :- Selling boxed product at places like EBGames, Gamestop or Virgin
Megastore. This also includes mom & pop stores, hardcore specialist gamer
shops, and online retailers like Amazon.com that ship the product to your
door.
2. Digital Distribution :- Digital Distribution (direct download, direct to
consumer), like the Steam service from Valve Software, the PlayStation Store
or Xbox Live Arcade from Microsoft.
3. In-Game Advertising :- It refers to advertising in computer and video games.
IGA differs from advergaming, which refers to a game specifically made to
advertise a product.
4. Velvet Rope or Member’s Club (where the user pays for VIP access), they get
special privileges and access to special areas on your site or in your game.
5. Subscription Model (like World of Warcraft or Conan) paid monthly, usually
by credit card or automatic debit payment.
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Financial Business Models

17. Gulshan Golechha - Assignment 4 – Market Sense And Trends. 17
6. Micro-Transactions :- For vanity, saving time, better communications, leveling up
faster etc. These are generally paid for using virtual points (earned in the game) or
the points being bought by the player for real money.
7. Sponsored Games / Donationware :- These are the games that are somehow
helping society, so could be paid for by a philanthropist, or by a charity or non-
profit, or by player donations. www.Onebiggame.org is an example.
8. Pay per play / Pay for Time :- you only pay for what you need, for a pre-set
number of lives, or as long as you can last. Also used in Internet Cafes and game
parlors. This model could be used for game time online as well.
9. Player to Player trading of Virtual Items :- letting them trade land, property,
characters, items, also by auctions.
10. Freeware :- It’s not a plan to make money, but then again, if you make something
that’s very compelling you can expect offers to acquire your software, company or
technology.

18. Gameshastra.com :-
Earning Source : In-house : Art Development, Audio, Design/Script, and
Music.
Outsources : Consulting, Motion Capture, Online,
Programming, and Tools.
Service : Localization, Porting, QA and Testing.
Zapak.com :-
Business Model : Aggregate Model
Earning Source : Online Casual Games, MMOG Publishing, Mobile Games.
Globalstepgames.com :-
Business Model : Outsourcing
Earning Source : Service : Only Game Testing.
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Indian Financial Business Models

19. Gameloft.com :-
Business Model : Subscription Gaming Model, Digital Distribution Model.
Earning Source : Multi-Platform Console Games.
MilestoneInteractive.com :-
Business Model : Publisher Model, Distributor Model, Retail Sale Model.
Earning Source : Marketing, Distributing game and publishing games.
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20. Cost-Benefit Analysis
• Cost–benefit analysis (CBA), sometimes called benefit–cost
analysis (BCA), is a systematic process for calculating and comparing
benefits and costs of a project, decision or government policy.
CBA has two purposes :-
• To determine if it is a sound investment/decision (justification/feasibility),
• To provide a basis for comparing projects. It involves comparing the total
expected cost of each option against the total expected benefits, to see
whether the benefits outweigh the costs, and by how much.
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21. REFERANCES
Web Sites :-
- http://lsvp.wordpress.com/2008/07/02/29-business-models-for-games/
- http://www.digitaltrends.com/gaming/2009-2010-gaming-trends/
- http://sites.duke.edu/soc142-videogames/
- http://en.wikipedia.org/
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