With the rising costs of rental and labor, SMEs need to embrace Digital technologies to help Productivity gains. The A*STAR Technology Adoption Programme offers Ready to Go Technology solutions to the SMEs

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Technology Adoption
Programme
Digital Retail
Dr Tan Guan Hong
Director, Technology
Snap2Tell

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• Government is committed to supporting the growth of High-Tech
SMEs in Singapore
• Need to grow such SMEs. Our pool of Technology-based
companies is still relatively small, comprising of just 7.4 % of all
Enterprises
• These SMEs internationalize relatively early in their development
Singapore needs more high-tech, outward looking SMEs
Minister for Trade
and Industry
Lim Hng Kiang
2 July 2014

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Source : http://www.singstat.gov.sg/statistics/visualising_data/Singapore-Economy20052014.pdf
SMEs
Make up 99% of
enterprises
Employ 7 in 10
employees

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TAP Framework

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Challenges in Retail
Updated: 28/01/2017Pg 6
Falling sales

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How to attract shoppers and bring them
into the store ?
Challenges in Retail

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Solutions for Digital Retail
• Snap2Tell
• Virtual Try On
• Shopper Interest Profiling & Analytics
• Retail Data Analytics
Updated: 28/01/2017Pg 8

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Snap2Tell - Deployment
Updated: 28/01/2017Pg 10

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Snap2Tell - Deployment
Updated: 28/01/2017Pg 11
Deployed forShowcased in

11. Virtual Try-On
Merging
Digital &
Physical
Fashion
Retail

12. • An augmented reality hybrid
mirror system that replaces the
user’s clothes and accessories
virtually.
• Retailers’ Benefits
– Efficient use of space by offering clothes digitally
– Capturing crowd and traffic and enticing shoppers into retail store
using eye-catching technology
– Increasing sales and conversion rates by enabling shoppers to easily try
on different new outfits and colours
– Providing analytics on tried-on clothes, popularity of each design,
users’ profile, and many more
Virtual Try-On System

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Unique Value Proposition
I2R is both the creator and translator of ICM IPs
Updated: 28/01/2017Pg 16
• Translate background IP (Ready-To-Go Virtual
Try-On) belongs to I2R
• Transfer IP to SME (AIT Technologies Pte Ltd)
• Build capabilities within SME
• SME ready to compete local & overseas
Case Study:

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Shopper Interest Profiling & Analytics
• Analysing public social media for shopper interest
profiling
• Profiling based on photos shared on social media
platforms, e.g. Facebook, Twitter, Instagram
Updated: 28/01/2017Pg 17
Deployed for

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Fashion Food
Analysis & Categorization

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Value Proposition
Animals
Art Kids
Cartoons
EventsFashion &
Beauty
Food
Shopping
Sports Travel
Animals
Art
Kids
Cartoons
Distribution of types of photos shared
Analysis
0
10
20
30
40
50
60
70
Actionable insights

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Context & Location-aware Advertising & Marketing
Updated: 28/01/2017Pg 20
Shopper’s
shopping list
Shopper’s
location
Shopper’s
spending habits
Dear Jane,
There is a 20% discount off XYZ
brand beauty product within 10
min walking distance. Use this
mobile coupon to get a further 5%
discount!
Key scope
• Enable personalised advertising
• Mobile adverting
• Customer segmentation
• Multi-device access
Value proposition to retailers
• More effective reach of customers
by sending targeted adverts to
customers who are more likely to
buy
• Less reliance on mall advertising
• Cost effective advertising vs mass
media advertising

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21. www.i2r.a-star.edu.sg
www.facebook.com/i2r.research
Online:
Thank You