This document outlines strategies for I2R to engage and support SMEs in Singapore through their digital transformation journey using Internet of Things (IoT) technologies. It proposes a three-phase approach: 1) Phase 1 focuses on piloting high TRL IoT technologies with SME users and developing SME tech companies to create solutions. 2) Phase 2 aims to groom more SME tech companies through higher mix-lower volume projects. 3) Phase 3 establishes an IoT ecosystem platform to provide SMEs integrated support across skills development, pilot projects, job opportunities, recruitment, and international expansion. Areas like financing remain a challenge without a clear strategy. The overall goal is to help

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Introduction to I2R
Productivity Dept.
SME Engagement
Strategy
Tan Guan Hong
January 2016

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Growing in a Blue Ocean
Market
• Identify Demand &
Supply Eco-system
players
• Lower Ownership
cost
• Proven & Reliable
Technologies with
after Sales support
2%
98%
Marketusage
Use
Don’t
BLUE Ocean
RED Ocean
Direction

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Strategy for SME Adoption
Create Market Demand by SMEUsers using
POC to promote awareness in improving
Productivity
When there is Market Demand, SMETech
and SMEStartUp will be keen to create
supply of Applications for SMEUsers
All Start Ups are SMEs but not all SMEs
are Start Ups (Approach is Different)

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14
23
60
45
120
302
172 (Projected FY15)
0
50
100
150
200
250
300
350
FY 09 FY 10 FY 11 FY 12 FY 13 FY 14 FY 15
Number of Industry Project with SMEs
SME Engagement Track Record
FY09-FY13
Total: 262 Projects
Average 66 Projects/ Yr
131 Companies
92 @ Nov 15
TAP
start
Operate like a Start Up company !
FY14 Total:
302 Projects

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• Government is committed to supporting the growth of SMEHighTech
• Need to grow such SMEs. Our pool of Technology-based
companies is still relatively small, comprising of just 7 % of all
Enterprises (183,400 SMEs)
• These SMEs internationalize relatively early in their development
Singapore needs more outward looking SMEHighTech
Minister for Trade
and Industry
Lim Hng Kiang
2 July 2014
https://www.mti.gov.sg/NewsRoom/Pages/Mr-Lim-Hng-Kiang-at-Semicaps-25th-Anniversary-Dinner.aspx

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2013
Number of
Employment
(M)
Economical
Value Added
($B)
Value Added/
Employment
($K)
SME 2.2 162 73.6
Non-
SME 1.1 168 152.7
Source – SingStats
Value Added Comparison
Non-SME
SME
is 2.07 !
Our Local SMEs need
more help than MNCs to
increase their
Value Added / Employee

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Source : http://www.singstat.gov.sg/statistics/visualising_data/Singapore-Economy20052014.pdf
SMEs impact to
Locals
Make up 99%
of enterprises
Employ 7 in 10
employees
SMEs are 99% of Enterprises &
Employ 70% of Locals

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TRL: 1 2 3 4 5 6 7 8 9
IP created suitable for
MNC
- TRL 4 & below
SME
requirement
- TRL 7 to 9
Local Companies need higher TRL

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Two Main Clusters of SME
Demand : SMEUsers are End Users who
benefit from the Application of
Technologies
Supply : SMETech are Technology
Licensee &/ SMEStartUp who develop
Application for End Users of
Technologies
7 % of SMEs
93 % of SMEs

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Food Manufacturing
Construction
Precision Engineering
Retail
POC Design
& Short
Term support
Private Sector
Create
Demand
Create
Supply
+ T-UP
Government Sector
as Lead User
A B C
Main
Contractors
Aerospace
SMETech
Marine
Deployed well
tested POCs
before large scale
deployments
POC
SMEUsers
High TRL
Strategy growing SME Eco-System
TD Pipeline projects
- IoT Construction
- Silt Monitoring
- VTO2
Support SMEs to grow their
Capabilities and Scale up
Phase #1Phase #2
High TRL Technologies
- IoT
- Camera as a Sensor
• Create Branding & Marketing
to create Awareness
• Leverage of IoT Eco-system
• High Visibility in News using
3rd Party Validation

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SME Strategic Partners
Trade Association for IoT and Robotics
Singapore Industrial Automation Association
Exhibition and Conference Organizer
Singapore Expo (Temasek Owned)
Next IoTAsia in China (Chengdu) 4Q16 and India 2Q17
Major Events for I2R Industry Branding and Outreach

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Strategy for Phase #1
Use RTGs to address immediate needs of SMEs with
Branding, Marketing & Outreach for Rapid Adoptions
Virtual Try On (VTO)
Snap2Tell
Intelli-Signage
Use SMETech (System Integrators &/ Licensees) to construct
and support RTGs for 12 months only
Use of SPRING ICV Grants to defray to cost of adoption by
SMEUser
Phase #1

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High Volume, Low Mix Projects
• End Goal
– Upgrade Capabilities of SMEUsers
– Up-Skill/Re-Skill Workers
• Approach
– Use High TRL
– Clear Market Demand
– TAP TI-Funded Pilot Deployment
– Order Fulfillment
and Deployment by SMETech
– Train staff with start up ambitions to
market RTGs on Marketing and selling
skills
Unit Head
Dr G.H. Tan
Admin Support
Janice Chan
Project
Management
K.H. Poon
Tang Pak Kay
Dennis Quek
Beevi (4)
Technical
Support
Devon Ho
Operational Model
Phase #1

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Camera-as-a-Sensor
Snap2Tell Alive for Mass
Events
• Deployed in Celebrate SG50
with 100,000 downloads
• Adopted by:-
2 SMEs
4 Government Agencies
Phase #1

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Camera-as-a-Sensor
Snap2Tell Alive for
Training
• Jumbo Sea Food
o Culinary Skill Training
• Security Industry Institute
o Capture and Transfer
of Experience
• Swee Lee Pte Ltd
o DIY Guitar Tuning
Techniques
Phase #1

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Social Media Monitoring
SaaS by SME Tech for SME Users
• extracts topics from conversational data
from online and social media and
analyses their tonality and sentiments
that are critical to businesses
Deployment
• 1 Licensee
• 2 deployments
IoT

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Funding Support
• PACT
✓ - MNCs
✓ - SMEs
Projects Characteristics
• Small Enough to Pilot Test &
Debug
• Big Enough to Showcase
• Asia Market to grow
externally
Strategy for Phase #2
Intelli-Signage
Snap2Tell
VTO
PUB
SMRT
SME
High Volume,
Low Mix
High Mix,
Low Volume
R&D
Investment
Model
Rapid
Development
Model
Funding Support
✓SPRING –
SME
✓Pilot –TI
EngineeringDepartment
Productivity Department
Quantity
Technology
Phase #2

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I2R Core Funding &
Grants
ETPL GAP
TRL: 43 65 7 8 9
Research CommercializationDevelopment
HLT
CSI
DAD
NBT
ITS
Ocular
Robotics
Satellite
SMP
VC
…
…
Research 2 Development 2 Commercialization (RDC) Strategy
Quality, Reliability, Version Management,
Repeatability, Documentation, Pre-Production
Tests
Research Focus > Engineering Focus >
100 Projects 30 Projects 10 Projects
$X / Project $10 X / Project $100 X / Project
Known
knowns
Known
unknowns
Unknown
unknowns
Low
Financial
Risks
High
Financial
Risks
Economical
Impact with
Propagation
Effect
SPRIN
G TAP
T-Up &
TAP
SME Translation Center
• High TRL Prototypes/Demos
• Training
• T-Up staff to SMEs
• Leverage external Development Capacities
• Leverage on existing Platforms to SMEs & Start ups
A*STAR SME Office
SPRING/IDA
(e.g. CIP, ICV /
iSPRINT
Deployment by
SMETech

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Gov as End Users
(PUB, NEA)
External
(Khean Chye)
Internal
(Daniel Mok)
Director
(G.H. Tan)
High Mix, Low Volume Projects
Project Objective
Groom SIs/SMEsTech
Project Characteristics
Limited Players
High Intensity of Work
TAP’s TD Funded
Use Case known but
No Clear Market Yet
Operational Model
Phase #2

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Government as Lead User
Case Study
Phase #2

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Silt Monitoring (Water Quality & Quantity)
Contractors required to
monitor discharges from
construction sites
Contractors & Developers
have to keep waterways free
from mud
Help to Monitor Water Quality in Singapore
Silt
X
Demand
http://www.pub.gov.sg/ecm/Pages/default.aspx
WaterLevel
CanalDepth

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Silt Monitoring

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Silt Monitoring
• Imaging System Automatically monitors
CCTVs 24x7 for silt discharges
• Alerts when Silt discharges are detected
Many CCTVs
Over 500 construction
sites!
Analytics Dashboard for
CCTV monitoring
CaaS & IoT Solution

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Upd
ated
:Pg
Silt Imagery Detection
System goes Live on
1 Feb 2016
12 November 2015
Mainstream newspaper
article on SIDS with PUB
Silt Imagery Detection
System goes Live on
1 Feb 2016
ECM Code of Practice

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ECM Eco-System
A*STAR Technology
embedded into PUB’s ECM
Code of Practice

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From: "Ridzuan ISMAIL (PUB)" <Ridzuan_ISMAIL@pub.gov.sg>
Date: Thursday, 24 December 2015 11:09 am
To: Khean Chye Goh <gohkc@i2r.a-star.edu.sg>
Cc: Tan Guan Hong <tangh@i2r.a-star.edu.sg>, "Soon Leong CHUA (PUB)"
<CHUA_Soon_Leong@pub.gov.sg>, "Hock Lai QUAH (PUB)" <QUAH_Hock_Lai@pub.gov.sg>
Subject: RE: PUB projects
Message Classification:Restricted
Dear Khean Chye
Thanks for your note. Generally, I am ok with the pitch, but I have some suggested amendments, more
for the accuracy/ nuancing.
The SIDS enables PUB to monitor the effectiveness of ECM measures implemented at the construction
sites to safeguard our critical water resources.
It also helps to minimize the manpower needed by some 800 contractors presently to monitor the ECM
on their sites and,
Eventually, it will also be shared with government agencies involved in development projects, such as
HDB, LTA and JTC, as well as other major private developers, so that the ECM on their sites may be
monitored more effectively.
Ridzuan Ismail Director Catchment and Waterways Department tel : 67313547 fax : 62359550
Email from PUB to inform scale up to PUB’s 800 contractors and then
later to other contractors of HDB, LTA and JTC

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Key sectors for next tranche
Sector Relevant Technologies
Snap2Tell VTO Toilet
Monitoring
Intelli-
signage
Silt
Monitoring
IoT
Construction
Retail
Hospitality
F&B
Constructio
n

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Helping SME to grow outside Singapore
Technology
Support Who
Grants CDG for Local
Expanding Overseas or
Test Bed Opportunities
Man Power
Bank Financing

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An SME has to navigation through Agencies for support….
Support :-
Build Capabilities to grow
Showcase Test Beds to Pilot Innovation Projects
Build Brand outside leveraging on Singapore Brand
Financing to grow Externally in Asset Light Company without Collaterals
Need a SME Business Platform to help them grow outside Singapore
Obstacle Race
Exhausted
SME
Competitors
protecting
their tuff

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IoT Eco-system
High
Processing
Low Power
Small Form
Factor
Embedded
Platform
ZigBee
Wi-Fi
3G/LTE
Communications
LoRa
Bluetooth
Customed
Design
MS
Azure IoT
IoT Cloud
System for
Data Sharing
Humidity
Temperature
0 Lux Camera
Application
Specific Sensors
Infra-Red
Strain
Rain
Light
….
Applications
MNC MNC MNC MNC
Economy of Scale will Drive Awareness Up & Prices down
Branding,
High Customer
Engagement &
Financial Firewall
IoT Technology Platform
Branding,
High Customer
Engagement &
Financial Firewall
SMETechnology
SMEUsers
PACT
Strong
MNC
Branding

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Customed
Design
MS
Azure IoT
IoT Cloud
System for
Data Sharing
Rational of having Customed and MS Azure IoT Cloud ?
For Large Organization with clear
Business case, jumping into MS Azure
IoT is better as no migration issues
• Use Proven IoT system by SMEUser to do a Pilot IoT project to help companies to
be aware IoT applications and train their staff.
• Base IoT system can use without any support. Display is simple and data is
downloaded in .csv file.
• When Company wants to host the system in their own server, we license to them
source code as a base
• Train a group of SMETech to understand the codes and modify for the SMEUser
• This is for small IoT systems up to 100 Nodes. Once the SMEUser is confident that
they can make a business case, then they can invest in a more professional
system with confidence. They now can specify their requirements better to call for
SMETech to quote
• If Project does not meet their IoT requirements, risk of failure is low then without
large investments.
106
103
Nodes
IoT Technology Platform

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Partners
IoT Business Platform
Partners
Partners
• Leverage Proven MS Channel Partners
whom MS has validated over the years
• Look at Value rather than at Cost alone
• Eco System growth
• Recruit ASEAN staff where SME intents to
expand next

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• Expand IoTAsia as a Business Platform
• IoT SMEs to come together
• Singapore Smart Nation before going
Overseas
• Small Enough to Pilot Test & Debug
• Big Enough to Showcase
• Asia Market to grow externally
Next IoTAsia in China (Chengdu) 4Q16
and India 2Q17
IoT Business Platform

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IoT Business Platform

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Confidential and Copyright 35
Founding Members:
IoT Business Platform

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IoT Business Platform

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• IoT SkillsFuture Training
• IoT Pilot Project for SMEs
• IoT Job Opportunities
• IoT SME Recruitment
• Interns and Part Time jobs
• Technical and Business Staff
• Students as IoT Trainers in Hackertons
IoT Man Power Platform
IoT Eco-system Skill Development

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When SME grows outside Singapore,
there is no Banking Facility to
support Project Financing except
only on Assets. But IoT is Software
and Intangible Assets
This is a Work In Progress as No
Strategy yet !!!!
IoT Financing Platform

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Financing Platform
Partners
Partners