1. User Experience and Cross Platform App Development Or, It’s Like an iPhone App But One Bigger Carlo Longino –Wireless Industry Partnership carlo@wipconnector.com

2. In the next 12 minutes Understanding devices Understanding users Understanding context

3. Housekeeping Carlo Longino, Community Manager, Wireless Industry Partnership http://www.wipconnector.com Connecting developers to information, resources and people carlo@wipconnector.com @caaarlo Slides: http://slidesha.re/sxsw-apps

4. Let’s get started Are you a mobile developer? Yes, even if you don’t know it Your content lives outside the desktop PC Two choices: ignore it or account for it It’s not about adaptation or screen size It’s about building a better experience * this does not apply solely to apps

5. Understanding devices First, there was the iPhone “Finally, a decent browser in a phone” Then came apps “Hey, people use these things differently” Then came the iPad “it’s like an iPhone with a bigger screen”

6. A plethora of options iPhone -> iPad Android phones -> tablets TVs and set-top boxes GPS units Cars

7. More than a bigger screen Lots of significant physical differences: Size/weight Input options Wireless connections And yes, screen size These all affect user behavior

8. Lugging things around

9. Input options

10. Input options

11. Food fight

12. Food fight

13. It all adds up Where will people use the device? How long/short periods of time will they use it for? What are the sorts of things they’ll want to do with it?

14. Behind every app, a user Who is your user? What is your targeted segment? Do they have particular characteristics/tendencies? How will they want to use your app?

15. Let’s play Sudoku Me vs Dad You mean I have to talk to users?

16. Context Device + User + Situation = context Who is using the device/app/service? What are they doing? How are they doing it?

17. All aboard

18. Different device and experience

19. Context and monetization In-game video ads Is the user connected? Are they on a free connection? Server-side features Unlocking new content In-app purchases

20. What have we learned? More than screen size It’s not a question of how much real estate you have, it’s about how you zone it Know your users You can’t get around this Know the context

21. Resources Device database http://deviceatlas.com/ http://www.phonescoop.com/phones/ Design and development thinking @barbaraballard @fling http://www.cloudfour.com/blog/

22. Thanks carlo@wipconnector.com http://www.wipconnector.com @caaarlo slideshare