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Mobile vs. social

18th of June 2014
Who emails in bed?
Whatsapp or Facebook
on the toilet?
Who connects to Facebook
or Twitter in random apps?
Who would trust a dating app 
(Tinder anyone?) with a
social connect?
About my job#
The mobile theory#
The social experience#
Mobile + Social#
Agenda
About
my job
Mobile 
theory
A short history of aFrogleap
Great user
experience
Cross channel
data integration
Contextual
relevancy
user
l’engagement
des
Long term
user engagement
cheap and rewarding
contact moments &
conversion
=
 $
#Contextual Relevancy
IMPACT.
1,2 
billion 
mobile web 
users worldwide
25%
of mobile web users
are mobile-only
100+ 
billion 
apps 
downloaded
In 2014 mobile internet 
will overtake desktop usage*
*it probably already happened...
‘
#Mobile first mentality
Graceful Degradation
Progressive enhancement
Success rate %
Full site success rate: 58%
Mobile site success rate: 64%
Mobile application success rate: 76%
Jakob Nielse...
#Seamless experiences
Service
Sales
Currentcustomers/users
Newcustomers/users
Social 
theory
#”Grouped” by Paul Adams
Real life social vs. Digital social
Strong ties
10 (average)
Weak ties
150 (average)
Does this match with your 
social digital live?
Who has more then 300
friends on Facebook?
Types of social
Social
Monitoring

Social
Marketing

Social
Web care
#It can be used as an enabler of
relevancy
Mobile
+ 
social
#1 Push to social from your app
#2 Enable increased relevancy
through a social connect
#3 Create your own social experience
Turn based gaming principle
A digital social experience
Not necessarily intended to become a social platform ;)
#4 Social is the best mobile app activator
Learnings
Add social 
for relevancy

Use it for
activation

1 + 1 = 3
Questions?
bart@afrogleap.com
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
Mobile vs Social by Bart Fussel on Social Strategy Summit 2014
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Mobile vs Social by Bart Fussel on Social Strategy Summit 2014

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Bart Fussel talk about mobile vs social during the social strategy summit 2014 in Amsterdam.

Published in: Social Media, Technology, Business
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Mobile vs Social by Bart Fussel on Social Strategy Summit 2014

  1. 1. Mobile vs. social 18th of June 2014
  2. 2. Who emails in bed?
  3. 3. Whatsapp or Facebook on the toilet?
  4. 4. Who connects to Facebook or Twitter in random apps?
  5. 5. Who would trust a dating app (Tinder anyone?) with a social connect?
  6. 6. About my job# The mobile theory# The social experience# Mobile + Social# Agenda
  7. 7. About my job
  8. 8. Mobile theory
  9. 9. A short history of aFrogleap
  10. 10. Great user experience Cross channel data integration Contextual relevancy
  11. 11. user l’engagement des
  12. 12. Long term user engagement cheap and rewarding contact moments & conversion = $
  13. 13. #Contextual Relevancy
  14. 14. IMPACT.
  15. 15. 1,2 billion mobile web users worldwide 25% of mobile web users are mobile-only 100+ billion apps downloaded
  16. 16. In 2014 mobile internet will overtake desktop usage* *it probably already happened... ‘
  17. 17. #Mobile first mentality
  18. 18. Graceful Degradation
  19. 19. Progressive enhancement
  20. 20. Success rate % Full site success rate: 58% Mobile site success rate: 64% Mobile application success rate: 76% Jakob Nielsen: http://www.useit.com/alertbox/mobile-usability.html
  21. 21. #Seamless experiences
  22. 22. Service Sales Currentcustomers/users Newcustomers/users
  23. 23. Social theory
  24. 24. #”Grouped” by Paul Adams
  25. 25. Real life social vs. Digital social
  26. 26. Strong ties 10 (average)
  27. 27. Weak ties 150 (average)
  28. 28. Does this match with your social digital live?
  29. 29. Who has more then 300 friends on Facebook?
  30. 30. Types of social Social Monitoring Social Marketing Social Web care
  31. 31. #It can be used as an enabler of relevancy
  32. 32. Mobile + social
  33. 33. #1 Push to social from your app
  34. 34. #2 Enable increased relevancy through a social connect
  35. 35. #3 Create your own social experience
  36. 36. Turn based gaming principle
  37. 37. A digital social experience Not necessarily intended to become a social platform ;)
  38. 38. #4 Social is the best mobile app activator
  39. 39. Learnings Add social for relevancy Use it for activation 1 + 1 = 3
  40. 40. Questions? bart@afrogleap.com

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