Using design skills to create a solution to improve the well being and health of animals.

1. 2016
ANIMAL WELLNESS

2. ANIMAL WELLNESS
Kitty SHELTER was established as a cat sanctuary in September 2000, and started taking in
puppies in 2004 and became known as Kitty & Puppy Haven
They are a non-profit, welfare organization and do not receive any Government funding. As
such, they rely heavily on donations from the public – people who care about animals in the
same way they do.
They provide spacious, clean, parasite-and-disease free enclosures. We do not mix animals
from different backgrounds, and have a separate isolation hospital for sick animals.

3. THE BRIEF
Use your design skills to create something that improves
the wellbeing and health of animals and helps towards
solving an identified problem.
Groups:
1) BRANDING
2) Awareness
3) Cat Runs
4) Cat Hotel
5) Portable cat unit

4. THE PROCESS
BRANDING
The objective was to give Cat-a-holic Kitty Shelter a
brand refresh in order to get more people to become
aware of the brand, by creating a current brand identity
the shelter will ultimately attract more attention online
in order to bring awareness to the need for fundraising,
sterilization and rehoming.

5. THE OUTPUS

6. THE OUTPUS

7. THE OUTPUS – cat runs

8. THE OUTPUS – AWARENESS

9. THE OUTPUS – cat hotel

10. EVALUATION
The students learn from others with new set of skills through the combination
interdisciplinary groups . Thus giving students the opportunity to add to their ever
growing knowledge and skills
Most students responded very well to the project and engaged with all aspects of
the given brief. Giving the students the opportunity to identify problems within the
community and compiling a problem statement helped them come to a better
understanding of how to propose potential solutions.