7. KILL SHELTERS
NO KILL
SHELTERS
RESCUE
GROUPS
OTHER
“Without breaking the cycle of kittens older cats will continue
to be euthanized” - Anne Dunn, Cat Town Cafe Owner
STRAY CATS
FERAL CATS
OWNED PETS
KITTENS
Kitten Season Backup
STRAY CATS
FERAL CATS
KITTENS
8. Spaying and neutering is the
only 100% proven way to reduce
shelter kill rates, save animal’s
lives, and reduce overpopulation”
10. Initial Launch: Alameda, CA
− Offer month long discounted spay and neutering offers and
extended office hours
− Launch 1-800-CAT-HERO spay and neutering hotline
− Raise donations to fund spaying and neutering and
educational campaigns
− Run a public relations campaign on the importance of spaying
and neutering ending with The Big Fix - a volunteer run spay and
neuter event for feral and stray cats on valentines weekend
11. − Island Cat Resources and
Adoption
− Humane Society of Alameda
− Alameda Animal Shelter
− Local Vets
− Local Pet Supply Companies
and PetSmart
− Alameda City Government
− Pet Food Express
− Alameda Housing Authority
− Feral Cat Foundation
− PetSmart Charities
− Churches
− Food banks
− Grocery stores
− Senior Centers
− Volunteers
− Supporters
− Board of Directors
− Media
− Staff
− Residents of alameda
Alameda Be a Hero for Cats Coalition
12. Be a Hero for Cats Media Campaign
Media Kit
− Marketing materials print
and digital
− Fundraising Ideas
− Letter to the editor examples
− Press release ideas
− Information sheets on
spaying and neutering
− Social media ideas
− Grant Ideas
− Spay and neuter campaigns
focused on pet owners
− Spay and neuter campaigns
focused on feral and stray cats
− Other...
13. Spay and Neuter Offers
DON’T ALLOW CATS TO BE BORN UNWANTED
DESTINED TO BE PUT DOWN
Take advantage of February Spay and Neuter month promotions and help to reduce euthanasia
$20 Spays for Owned Female Cats
February 1 - 28
Sponsored by PetSmart Charities
Free Neuters for Owned Male Cats
February 28
Sponsored by the Humane Society of Alameda
Alameda Pet Hospital
Providence Veterinary Hospital
Park Centre Animal Hosptial
Alameda Pet Hospital
Providence Veterinary Hospital
Park Centre Veterinary Animal
HospitalExpanded hours during February
Discounted Spays for Owned Females
Free Neuters for Owned Male Cats
Call 1-800-CAT HERO for Spay and Neuter Information
Extended hours for Spay and Neuters during February
Bring in a Valentine during
the month of February
and donate a free spay
or neuter to your favorite
charity
Note: the media campaign ideas and creative will be developed further
14. Call 1-800-Cat-Hero for Spay/Neuter Services.
Visit www.ICRA.com to find out more information fixing your cat
Donate to ICRA to fund free neuter and spays for
stray and feral cats.Join us at the Big Fix.
Call 1-800-Cat-Hero for Spay/Neuter Services.
Visit www.ICRA.com to find out more information fixing your pet
Donate to ICRA to fund free neuter and
spays for stray and feral cats.
Join us at the Big Fix.
Fundraising & Event Media
18. — Test and refine messages
— Determine knowledge of terms
— Obtain feedback on how messages are presented
— Track which media venues and outreach efforts generate
the most surgeries
— Track reduction in kill rates
— Do the Big Fix four times a year
— Increase funding for spay and neuters
— Get a Petsmart Foundation Free-Roaming Cat Spay
and Neuter grant
Goals
19. Sponsors
— Local Businesses for printing
and pr etc.
— Media companies
— Veterinarians, local shelters
— Taproot Foundation
marketing and design
— Tax funds
Grants
— PetSmart Foundation Free-roaming
Cat Spay/Neuter Programs
Funding