The Petco Foundation was created in 1999 by Petco to support animal welfare causes. It operates based on the principles of reducing pet homelessness, rescuing animals from shelters, rehabilitating pets, and helping people rejoice in pet adoption. The Foundation raises awareness through its website and store adoption events, provides education on pet care to help with consideration of adoption, and funds shelters directly. Its goal is to help homeless animals find homes to prevent euthanasia.

1. PETCO FOUNDATION
CASE STUDY
B Y P A U L A K O R P A L S K I

2. PETCO FOUNDATION
HISTORY
Petco started its company in 1979 under the name
of UPCO. After a private equity firm Leonard Green
& Partners. Petco became privatized in 2000 and
went public in 2002. In 1999, Petco created the
Petco Foundation, which is based on the 4 R’s;
Reduce, Rescue, Rehabilitate & Rejoice.

3. PETCO FOUNDATION
AWARENESS
FAMILARITY
CONSIDERATION
ADOPTION/PURCH
ASE

4. • AWARENESS – THRU OFFICAL INTERNET SITE
• FAMILARITY – THRU STORE ADOPTION EVENTS
• CONSIDERATION – PROVIDE EDUCATION OF ANIMAL:
• FOOD,
• MEDICAL
• GROOMING
• ALL AT REASONABLE PRICES
• DONATIONS TO SHELTERS
 ADOPTION ( PURCHASE ) – PEOPLE ADOPT HOMELESS
ANIMAL THAT WOULD HAVE BEEN EUTHANIZED

5. PETCO IS EVERYONE WHO
EVER HAD OR LOVED ANIMALS IN
GENERAL.
AND TO BRING NEW AWARENESS
ABOUT THE PROBLEMS OF
HOMELESS ANIMALS
PETCO TARGET AUDIENCE

6. PETCO FOUNDATION’S social media presence:
• PETCO FOUNDATION WEBSITE
• LINKIN
• CASUAL FRIDAYS
• INSTACART
• GREATER GOOD
• GREENWALA
• IGIVE

7. FUTURE SOCIAL MEDIA PLANS
FOR PETCO FOUNDATION
• They should get involved with Twitter Chat
that will improve their audience relationships
• Their audience would feel that the company
is more reachable
• This would help the company design better
cars.

8. SITE REFERENCES
• PETCO FOUNDATION OFFICAL
WEBSITE
• LINKIN
• CASUAL FRIDAYS
• INSTACART
• GREATER GOOD
• GREENWALA
• IGIVE