Circularity 23: Track and Trace: Navigating the Enabling Technology Landscape

2. Track and Trace:
Navigating the Enabling Tech Landscape
9:00 - 9:05 (5 min) Welcome & Introduction
9:05 - 9:55 (50 min) The Landscape of Technologies — Panel
9:55 - 10:00 (5 min) Break
10:00 - 10:50 (50 min) Deep Dive into Digital Product Passports — Panel
10:50 - 10:55 (5 min) Break
10:55 - 12:00 (65 min) Digital Product Passports — Role Playing Exercise

3. Natasha Franck
CEO & Founder
EON
Heather Clancy
VP and Editorial
Director
GreenBiz Group
Lindsey Hermes
Global Commercial
Director, Digital
Solutions
Avery Dennison
MODERATOR
Ravi Sharma
Vice President,
Research &
Development,
Digimarc
The Landscape of Technologies

4. Make every product
traceable, intelligent
and more valuable
PROPRIETARY + CONFIDENTIAL

5. Connected products
are redefining how
customers buy, sell,
own and interact with
products
PROPRIETARY + CONFIDENTIAL

6. The CRM for
products™
PROPRIETARY + CONFIDENTIAL
6
With one Digital ID –
power all product
capabilities

9. WHAT IF YOUR
PRODUCTS COULD
TALK LIKE THIS?
Please scan
the QR code
for demo

10. Sustainability
and circularity
Brand
protection
Consumer
engagement
End-to-end
traceability

12. By measuring carbon emissions at every touchpoint
to calculate the total carbon footprint of every
individual product in the supply chain.
Driving circularity through traceability across the value chain
Packing
0kg/CO2
Guangzhou,
China
Inspecting
2.031kg/CO2
Central
Europe DC
Unpacking
2.119kg/CO2
Regent Street,
London
*Carbon footprint data is for illustrative purposes only
Unpacking Packing Inspecting

13. 13
Virgin plastic use growing exponentially; plastic still going to landfill/incineration
Governments, consumers are demanding increasing circular use
Current sorting equipment cannot identify all plastic accurately for circular use
Problem: Growing use of virgin plastic & plastic waste
Solving Recycling via Product Digitization
Covert, ubiquitous, redundant codes for reliable/precise identification
Connect to product attributes, e.g., resin type, food/non-food grade, etc.
Enable accurate sorting for circularity in recycling facilities
Complement QR codes for consumer engagement, e.g., to drive collection
Unlock never-before seen data and insights
Solution: Digital watermarks & cloud-based intelligence

14. 14
RFID
Data Matrix
Digital Watermarks – Differentiated & Deterministic Identification
QR
UPC/EAN
For use cases that require
covert, ubiquitous, redundant,
and/or secure attributes,
Digimarc Watermarks are either
the
best choice or the only choice.
NFC

15. 15
Digimarc Watermarks: Industry Tested & Validated
*Average results across PP, PE, PET, and Flexible plastics READ AIM/AEPW Press Release
Pellenc ST Module*
99% detection rates
95% ejection rates
95% purity rates
TOMRA Module**
99% detection rates
96% ejection rates
93% purity rates
** Average results across PP, PET, Fibre, and Flexible plastics
Consistent high performance across all tested categories of plastic packaging material.
125,000 TOTAL ITEMS * 250+ SKUs
READ AIM/AEPW Press Release

16. 16
Current Publicly-Disclosed Global Activities
France chosen as first market in Europe to pilot Digimarc Recycle
• Building on successful semi-industrial trials, stakeholders have selected France as the European pilot
market for Digimarc Recycle.
• All operators in France invited to participate, marking an expansion in activities previously limited
to HolyGrail 2.0 members.
1 HolyGrail 2.0 is driven by AIM (European Brands Association) & powered by AEPW (Alliance to End Plastic Waste)
Canada’s Circular Plastics Taskforce (CPT) aims to implement Digimarc Recycle to sort flexibles
• CPT assessed the effectiveness of Digimarc Recycle in a pilot for sortation of flexible plastic packaging in Canada
and demonstrated a 99% accuracy rate consistently, irrespective of material, form factor, comingled waste
• CPT concluded that Digimarc technology works to sort films and flexibles accurately on a SKU-level
• CPT aims to implement the technology to enable the creation of new end-markets
Digital Watermarks Initiative HolyGrail 2.01
• Over 160 participants from the entire packaging value chain
• Goal: enable higher-quality recycling for packaging in the EU, to drive a truly circular economy
• Large scale semi-industrial assessments in Denmark, Germany proved Digimarc’s digital watermarks
can reliably identify plastic packaging in conditions of recycling streams with 99% accuracy

17. Break
Please return in 5 min

18. Heather Clancy
VP and Editorial
Director
GreenBiz Group
MODERATOR
Alessia Falsarone
Executive in Residence,
Adjunct Instructor,
Circular Economy and
Sustainable Business,
University of Chicago
Meghan McLane
Manager, Product
Sustainability and
Circularity,
Victoria's Secret
MODERATOR
Deep Dive into Digital Product
Passports

19. Break
Please return in 5 min

20. Phil Brown
Director,
Metabolic
Shyaam Ramkumar
Lead Business
Developer & Strategy
for North America,
Circularise
Digital Product Passports
Role Playing Exercise