Circualrity 23 Keynote: 2023 Award Winner, Refill (twistMist aerosol)

1. twistMistTM
:
1st ever twist-activated,
propellant-free aerosol
technology
©

2. Our mission is to identify
and de-risk the next wave
of launch-ready packaging
innovations for premier
FMCG players.
Alternative packaging solutions
Is A HYBRID,
technology investment +
development FIRM

3. Alternative
Packaging
Solutions
IP Acquisition
APS Experts
Development and
Qualification for Launch
Licencing
Category
Leaders

4. twistMistTM
Innovation Journey
Development Tech Qualification Commercial Qualification
2021 2022 2023
2015

5. twistMistTM
Stage 1: Development

6. Pressure Cylindrical Shape Only
twistMistTM
Innovation Constraints for Aerosols…that we decided to challenge

7. twistMistTM
is the 1st ever,
twist-activated, propellant-free
mechanism for delivering a
continuous aerosol-like spray
©
©

8. twistMistTM
How It Works
©

9. 4 ml chamber
(5-12sec continuous spray)
NO contact between
product and the spring
Constant 5 bar pressure
when loaded
Wide selection of
spray inserts
Designed to last at least 1,500 dispensing cycles and
10,000 button presses
Works with bottles from any material
©

10. Sun Deo Insect
Repellent
Hair Disinfectant Air
Care
Surface
Care
BODY-CENTRIC TASK-CENTRIC
twistMistTM
Relevant Categories

11. Helps improve
category’s
Core Benefit +
Health + Better
Value (refills)
twistMistTM
4 Key Benefit Buckets
#1 Aerosol Tech for
Sustainability
5-Point
Customization to
bring brand equity
to life
Margin Neutral
Consumer Sustainability Brand Profit

12. twistMistTM
Improved Consumer Benefit Deliver and Health Profile
• Zero exposure to benzene or other
harmful compounds
• 100% of discharged particles are within
non-respirable size range
• More even surface coverage with the mist
improves the core benefit delivery
• Validated with over 100 consumers across
combination of 1:1 interviews, focus groups,
and in-home studies

13. twistMistTM
#1 Aerosol Technology for Sustainability
twistMistTM
helps deliver up to 90% reduction in CO2 footprint
Source: Leeds Beckett University “Life cycle analysis of aerosol can variants” study (April 2020)

14. Button
Spray Insert
Bottle
Ring
Shroud
twistMistTM
5 Points of Customization to Deliver Brand Equity
©

15. Brand Inspired Grips
to load the aerosol Unique, Triangle-Shaped
base profile
Oversized, Ergonomic
button
twistMistTM
Bringing Brand Equity to Life
©
©
©

16. twistMistTM
Bringing Brand Equity to Life
©
©
©
©

17. twistMistTM
Stage 2: Technical Qualification

18. twistMistTM
Consumers Learnings
Twisting action is intuitive
Consumers loved the mist
1 load is enough
Head was a bit bulky for smaller hands
in Gen1. Concern is addressed in Gen3.

19. magicMistTM
(gen 1) miniMistTM
(gen 2) twistMistTM
(gen 3)
twistMistTM
External Design Optimization
©
©
©

20. twistMistTM
Internal Design Optimization
miniMist TM
V2
2019
twistMistTM
V3
2022
magicMist TM
V1
2016

21. twistMistTM
Automatic Assembly: Ready for Scale-Up
twistMistTM
(2022)

22. Fully Molded Machine Assembled
©

23. twistMistTM
The “Balance Challenge” of Innovation Development
Consumer Delight
via Innovation
Environmental
Benefits
Margin Neutral or
Improved
Coverage, Health.
Savings.
Refill. Reuse.
Recycle.
Neutral/Improved
Margin
©

24. twistMistTM
Stage 3: Commercial Qualification

25. twistMistTM
Innovation Journey
Development Tech Qualification Commercial Qualification
2021 2022 2023
2015
1,000s of machine
assembled samples
for consumer testing

26. Changing the
Aerosol Category
for Good
©
www.TwistMistAerosols.com