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GreedyGame: Who Are We?
GreedyGame provides
monetisation for mobile
games using native
advertising that allows
publishers to increase their
ad revenues by 30-40% on
their games without
compromising on user
experience
We make use of in-game
assets like backgrounds,
power-ups and characters to
seamlessly blend the ad
elements inside games to
provide a truly native
experience
GreedyGame ad units
Key Benefits - Additional Revenue
● Only 5% of players actually spend money
on gaming applications.
● The monetisation of the remaining 95% of
players is through optimisation of the app’s
ad-stack.
● GreedyGame’s native advertising solution
has proven to raise publisher revenues by
30-40%.
Monetisation opportunity
through advertisements
Why Native Advertising Is The Way To Go?
● Native advertising generates
10-15% more 5 star ratings than
other ad types as per a report by
Facebook
● eMarketer’s projections through to
the end of 2018 point to aggressive
growth in the native advertising
market to $28.24 billion in 2018
● HubShout reports that 85 percent of
users don’t feel that their experience
is hindered by native ads
● According to Business Insider (BI),
native ads will drive 74% of all ad
revenue by 2021
Key Benefits - No Post-Integration User Drop
● The advertising units are designed
keeping in mind the gamer’s
interface to deliver a truly native
experience
● Gamers continue to enjoy the game
and don’t feel disrupted as compared
to banner or pre-roll or pop-up ads
● As a result of these factors
implementing our SDK does not
result in a drop in DAU levels
Our native unit naturally blends in Native unit of other network
Our Ad Units
Native non-clickable unit - Provides
higher viewability for the ad. Can be
placed on visible game elements
including characters, backgrounds,
powerups etc. All such units are
non-clickable.
Native clickable unit - Provides user
initiated engagement for the ad. First
click opens an interstitial and second
click takes user to advertiser landing
page. Can be placed on Menu, Pause,
Game over, game play screens. All
such units are clickable.
Collectively both units appearing on
the screen constitute an impression
Native clickable unit
Native non-clickable unit
Ad Units - Customise Your Units
Our Advertising Process
Game without our
SDK
Both GreedGame
units implemented
Brands refreshed on
both units
SDK
Implemented
Ad Request
Refresh
request
(minimum
60 seconds)
Our Ad Experiences
● Through our direct and programmatic
demand partners, we are able to
provide global fill for your games
● You can choose the ad categories you
want to run on your games
Clickable unit
Non-clickable unit
Our Ad Experiences
● Through our programmatic partners and
our direct demand we are able to
provide global fill for your game.
● You can choose the brand categories
you want to run on your games. Game : Nitro Nation
Non-clickable unit
Clickable unit
Other Benefits: SDK & Support
Available for major
platforms - Unity,
Native (Java), and
Cocos2dX
Lightweight
SDK (365kb)
Open source
wrapper for deeper
and advance
customization
Mediating native
demand through
multiple partners
such as Admob
24X7 support for
integration
As our ads do not compete with existing ad spots, GreedyGame earns additional revenue for publishers
Other Benefits: Publisher Dashboard
● Easily track your games revenue,
sessions and other metrics
● Filter by country and campaign-type
● Customisable widgets allow you
customise graphs, tables and data
● Download any report with a simple
click
Revenue Model
Regular payments
managed through our
publisher dashboard
Revenue
share of 70-30
in favour of the
publisher
90%+ global fill
rates for
publishers
High revenue per
game session via
refresh capability
Publishers We Work With
200+ games, 30+ publishers and counting...
Partners We Work With
Case Studies
Objective - Monetise in-game inventory through
our native ad-solution.
Results - 30% additional revenue generated
monthly, allowed the publisher to run a flurry of
traditional brands on year long partnerships,
post-integration user drop was 0%.
P.R. Rajendran (CEO, Next Wave Multimedia)-
“GreedyGame ad sdk is a big bonus for game
developers.”
Objective - Monetise in-game inventory through
our native ad-solution
Results - 30% additional revenue generated
monthly, post-integration user drop was 0%.
Ayub (CEO, Maleo)- “Integrating GG into our
game is definitely one of the best decisions we’ve
made in a long time. Statistic wise, we don’t see
even slightest drops in our user base Our user
are actually happy with GG ads”
Reach us at:
Raghav Bindal
Email: raghav@greedygame.com
Skype: raghavbindal

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Monetise with native ads | 40% additional revenue via GreedyGame

  • 1.
  • 2. GreedyGame: Who Are We? GreedyGame provides monetisation for mobile games using native advertising that allows publishers to increase their ad revenues by 30-40% on their games without compromising on user experience We make use of in-game assets like backgrounds, power-ups and characters to seamlessly blend the ad elements inside games to provide a truly native experience GreedyGame ad units
  • 3. Key Benefits - Additional Revenue ● Only 5% of players actually spend money on gaming applications. ● The monetisation of the remaining 95% of players is through optimisation of the app’s ad-stack. ● GreedyGame’s native advertising solution has proven to raise publisher revenues by 30-40%. Monetisation opportunity through advertisements
  • 4. Why Native Advertising Is The Way To Go? ● Native advertising generates 10-15% more 5 star ratings than other ad types as per a report by Facebook ● eMarketer’s projections through to the end of 2018 point to aggressive growth in the native advertising market to $28.24 billion in 2018 ● HubShout reports that 85 percent of users don’t feel that their experience is hindered by native ads ● According to Business Insider (BI), native ads will drive 74% of all ad revenue by 2021
  • 5. Key Benefits - No Post-Integration User Drop ● The advertising units are designed keeping in mind the gamer’s interface to deliver a truly native experience ● Gamers continue to enjoy the game and don’t feel disrupted as compared to banner or pre-roll or pop-up ads ● As a result of these factors implementing our SDK does not result in a drop in DAU levels Our native unit naturally blends in Native unit of other network
  • 6. Our Ad Units Native non-clickable unit - Provides higher viewability for the ad. Can be placed on visible game elements including characters, backgrounds, powerups etc. All such units are non-clickable. Native clickable unit - Provides user initiated engagement for the ad. First click opens an interstitial and second click takes user to advertiser landing page. Can be placed on Menu, Pause, Game over, game play screens. All such units are clickable. Collectively both units appearing on the screen constitute an impression Native clickable unit Native non-clickable unit
  • 7. Ad Units - Customise Your Units
  • 8. Our Advertising Process Game without our SDK Both GreedGame units implemented Brands refreshed on both units SDK Implemented Ad Request Refresh request (minimum 60 seconds)
  • 9. Our Ad Experiences ● Through our direct and programmatic demand partners, we are able to provide global fill for your games ● You can choose the ad categories you want to run on your games Clickable unit Non-clickable unit
  • 10. Our Ad Experiences ● Through our programmatic partners and our direct demand we are able to provide global fill for your game. ● You can choose the brand categories you want to run on your games. Game : Nitro Nation Non-clickable unit Clickable unit
  • 11. Other Benefits: SDK & Support Available for major platforms - Unity, Native (Java), and Cocos2dX Lightweight SDK (365kb) Open source wrapper for deeper and advance customization Mediating native demand through multiple partners such as Admob 24X7 support for integration As our ads do not compete with existing ad spots, GreedyGame earns additional revenue for publishers
  • 12. Other Benefits: Publisher Dashboard ● Easily track your games revenue, sessions and other metrics ● Filter by country and campaign-type ● Customisable widgets allow you customise graphs, tables and data ● Download any report with a simple click
  • 13. Revenue Model Regular payments managed through our publisher dashboard Revenue share of 70-30 in favour of the publisher 90%+ global fill rates for publishers High revenue per game session via refresh capability
  • 14. Publishers We Work With 200+ games, 30+ publishers and counting...
  • 16. Case Studies Objective - Monetise in-game inventory through our native ad-solution. Results - 30% additional revenue generated monthly, allowed the publisher to run a flurry of traditional brands on year long partnerships, post-integration user drop was 0%. P.R. Rajendran (CEO, Next Wave Multimedia)- “GreedyGame ad sdk is a big bonus for game developers.” Objective - Monetise in-game inventory through our native ad-solution Results - 30% additional revenue generated monthly, post-integration user drop was 0%. Ayub (CEO, Maleo)- “Integrating GG into our game is definitely one of the best decisions we’ve made in a long time. Statistic wise, we don’t see even slightest drops in our user base Our user are actually happy with GG ads”
  • 17. Reach us at: Raghav Bindal Email: raghav@greedygame.com Skype: raghavbindal