11. Opportunity 1 IN 2 AMERICANS WILL HAVE SMARTPHONES BY CHRISTMAS $ 5.2 BILLION IN APPS 2010 $58.0 BILLION BY 2014 ADDRESSABLE MARKET IN 2011: 40 MILLION TRIPS MARKET SIZE INTERNATIONAL TRIPS 2 BILLION U.S. E-LEARNING 126 MILLION INTERNATIONAL TRIPS 68 MILLION TO NON-ENGLISH COUNTRIES 40 MILLION OF THEM SMARTPHONE EQUIPPED