LinguaLeo is a global language learning platform that aims to make learning languages fun and affordable. It has experienced rapid growth, reaching over 5 million users since launching in 2010. LinguaLeo uses gamification techniques and social features to motivate users, and offers courses, videos, books and other content to engage learners. It has a team of 60 employees and has expanded internationally, with the goal of continuing to add more languages and new features to its online and mobile platforms.

1. Language for life

2. LinguaLeo
Who Is LinguaLeo?

3. LinguaLeo
We are striving to become
a global language platform,
a language supermarket,
helping people learn in
easy, fun way.

4. LinguaLeo
Our Mission

5. LinguaLeo
To expand
opportunities
through foreign
languages

6. LinguaLeo
The Market

7. LinguaLeo
The worldwide growth is
14.5% and revenues will
reach $2.58 billion or 7.3%
of the market by 2016*
The global market for
digital English language
learning products and
services will reach
$1.72 billion in 2013*
*Ambient Insight Report «The Worldwide Market for Digital English Language
Learning Products and Services: 2011-2016 Forecast and Analysis»
$1.72
billion
$2.58
billion

8. LinguaLeoLinguaLeo
The Problem

9. LinguaLeo
Studying a foreign language for many
people is as much fun as visiting a dentist.
It is hard, boring, and, on top of all,
expensive.

10. LinguaLeo
Our Solution

11. LinguaLeo
Gamification
Earn meatballs and
feed Leo daily
Increase XP and
raise your English
level
We are making learning process fun -
you have a likable cartoon character Leo

12. LinguaLeo
Fun
We have over 250,000 pcs of licensed, custom,
and UGС content on our site
Videos Songs Books Courses Sets of words
People can use what they like as a tool for language study.
And if we don't have it they can add their own favorite content.

13. LinguaLeo
Socialization
The social aspect of our products is very important.
We allow users to build their own "prides", where they can
communicate, share and help each other.

14. LinguaLeo
Free or Inexpensive
$30
per year
$5
per month
Affordability is another key to our success.
A whole year of
unlimited English lessons
in our Premium model
costs a whopping $30.
or
And if they can't afford
that, a monthly $5
option is available.

15. LinguaLeo
Our History

16. LinguaLeo
LinguaLeo is a child of Aynur Abdulnasirov's vision.
In 2009, he and his small team went to Thailand for
six month and returned with the first version of the
product in early 2010.

17. LinguaLeo
The first million of users was hit in March, 2012.
The fifth in September, 2013.

18. LinguaLeo
In 2012 $3M from Runa
Capital was raised

19. LinguaLeo
In 2013 we entered Brazil, our
first international market
and in 7 months have over
300K registered users.

20. LinguaLeo
Now we have the site and apps translated in Ukrainian and
Turkish and we are eying other markets.

21. LinguaLeo
Our Metrics

22. LinguaLeo
High retention next day after registration – 30%.
On average, our user spends 20 minutes per visit on our site.
0%
10%
20%
30%
40%
45%
jul sep nov jan mar may jul sep
2012 2013
27,8
32,7 32
33,3
28,1
36,6
31,4
39,8
41,2
39,6

23. LinguaLeo
16 173
Large number of daily registrations and growing +2М users since June
0
50 000
100 000
150 000
200 000
250 000
jan mar may jul sep mar may jul sepnov jan
2012 2013
235388
182852
210543
215805
124980
145846
199035
169743
190797
103094
155437
172154

24. LinguaLeo
Our Strengths

25. LinguaLeo
Once the platform is built,
making is available in a
different language or as a
target language is a matter
of a short time.

26. LinguaLeo
Educational story attracts strong
partners. We already work with
HP, Nokia, Intel, Microsoft ...

27. LinguaLeo
Wide market. Languages are
needed everywhere - from
hospitality to schools, from
taxis to banks
And even
on the moon

28. LinguaLeo
Multiplatform

29. LinguaLeo
Web Site

30. LinguaLeo
Mobile
iPhone Android Windows Phone
and all tables

31. LinguaLeo
Our Team

32. LinguaLeo
Professional Team, 60 People Strong

33. LinguaLeo
Aynur Abdulnasyrov, 28,
LinguaLeo founder & CEO.
Serial entrepreneur with focus
on education & services
Experienced Management
Alex Odin, 31, CPO
Co-founder of LinguaLeo. Built
and launched over 500
websites and services. Chosen
as of Top-100 Runet Stars by
pruffi.ru
Natalia Schelkunova, 39, CFO
Over 15 years of finacial
experience including 7 years
as CFO with different
organizations.
Anton Reinhold, 27, PhD, CMO
Former head of Global Online
Consumer Sales division at
Acronis. Over 7 years of
hands-on experience in online
sales and operations.
Michael Savuskan, 43, COO, CBDO
Over 20 years of executive
experience in Russia and the USA,
in IT, Telecom and Consumer
Electronics industries

34. LinguaLeo
Our Future

35. LinguaLeo
Continuing Global Expansion
and Adding New UI Languages
Latin America
Japan India Korea
China Ukraine Turkey

36. LinguaLeo
Spanish French Arabic German
Russian Chinese Japanese Portuguese
New Target Languages

37. LinguaLeo
Group version for schools, universities,
teachers, corporate users, and families
Increasing Product Offering

38. LinguaLeo
Course do-it-yourself tool for
authors and teachers
+

39. LinguaLeo
Online live education - allow
individual teachers and schools
to teach via Skype, phone, etc.
using our platform as a tool.

40. LinguaLeo
is fun
is affordable
is fast growing

41. LinguaLeo
Thank you