UK Commercial Radio Revenues and Listening in Q4 2008
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This document provides statistics on commercial radio revenues and listening in the UK for the fourth quarter of 2008. Key points: - Commercial radio revenues were £162 million in Q4 2008, a 1.5% increase from the previous quarter but down 2.5% from Q4 2007. Annual revenues in 2008 were £560.3 million. - The largest sources of revenue in 2008 were local advertisers at £388 million and national advertisers at £159 million. - The top spending product categories in 2008 were Government Institutions at £84.8 million and Motors at £83 million, though both showed declines from 2007. - Global Radio had the largest share of commercial radio listening in Q4 2008 at
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UK Commercial Radio Revenues and Listening in Q4 2008
- 1. UK Commercial Radio in numbers: Q4 2008 Grant Goddard radio specialist www.grantgoddard.co.uk March 2009
- 2. Grant Goddard radio specialist UK commercial radio revenues UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 2
- 3. 157.6 0 UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 162.0 165.2 149.0 150.9 2007 Q3 2007 Q4 2008 Q4 129.0 137.3 2008 Q3 UK commercial radio revenues 2008 Q2 2008 Q1 134.2 149.4 2007 Q2 159.8 148.9 140.9 2006 Q4 2007 Q1 141.4 148.2 151.2 155.7 152.5 143.3 2006 Q3 2006 Q2 2006 Q1 2005 Q4 2005 Q3 2005 Q2 2005 Q1 2004 Q4 159.8 50 2004 Q3 100 2004 Q2 150 158.3 2004 Q1 Grant Goddard radio specialist Quarterly revenues - £m per quarter 200 [source: Radio Advertising Bureau] 3
- 4. 100 0 UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 2008 Q4 2008 Q3 560.3 582.3 594.0 UK commercial radio revenues 2008 Q2 609.1 588.2 2007 Q3 2008 Q1 580.6 2007 Q2 598.2 579.4 2007 Q1 2007 Q4 581.7 596.5 2006 Q4 2006 Q3 607.6 2006 Q2 613.5 2005 Q4 602.7 623.0 2005 Q3 2006 Q1 630.3 2005 Q2 645.3 200 2005 Q1 300 640.9 400 2004 Q4 500 644.1 600 2004 Q3 634.0 621.2 700 2004 Q2 2004 Q1 Grant Goddard radio specialist Four-quarter moving average revenues - £m per annum [source: Radio Advertising Bureau] 4
- 5. Grant Goddard UK commercial radio revenues radio specialist 560.3 598.2 581.7 613.4 604.0 562.7 220.1 178.3 1991 141.0 129.0 1990 200 136.6 300 308.8 270.7 400 354.1 418.1 500 464.4 600 549.0 594.6 700 641.0 Annual revenues - £m per annum 100 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 0 [source: Radio Advertising Bureau] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 5
- 6. Grant Goddard UK commercial radio revenues radio specialist Annual revenues by source - £m per annum 700 106 101 93 71 342 101 62 500 344 61 76 94 600 305 337 323 348 364 359 388 203 158 159 150 2007 2008 183 2004 2006 169 2003 173 149 2002 2005 143 2001 1997 145 1996 2000 1995 154 1994 1999 121 1993 160 103 152 91 136 74 1992 1998 117 64 65 1991 100 64 73 1990 67 87 200 172 150 258 300 311 400 0 local advertisers national advertisers branded content [source: Radio Advertising Bureau] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 6
- 7. Grant Goddard UK commercial radio revenues radio specialist 630.7 2007 560.3 622.0 2006 686.2 737.5 686.0 482.9 272.2 218.7 207.5 232.6 300 328.1 400 2002 390.0 500 434.4 600 603.1 551.3 700 715.6 680.5 800 2001 750.0 Annual revenues - £m per annum at 2008 prices 200 100 2008 2005 2004 2003 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 0 [source: Radio Advertising Bureau, base: RPI] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 7
- 8. Grant Goddard UK commercial radio revenues radio specialist Annual revenues by source - £m per annum at 2008 prices 77 800 108 87 417 426 419 200 183 177 182 200 211 1999 2000 2001 2002 2003 2004 104 90 77 427 211 1998 700 106 351 171 166 150 2006 2007 2008 106 110 350 193 2005 600 154 174 192 207 1994 1995 1996 1997 100 389 490 403 305 276 139 1993 175 104 115 1992 133 102 105 1991 108 124 1990 200 216 300 242 400 340 500 0 local advertisers national advertisers branded content [source: Radio Advertising Bureau, base: RPI] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 8
- 9. Grant Goddard UK commercial radio revenues radio specialist Revenue yield - average £ per 1000 hours listened at 2008 prices 25.14 27.00 2007 28.48 29.74 28.43 27.18 26.67 24.61 2006 15.67 13.29 1992 15.12 12.84 15 1991 16.21 20 17.72 20.67 25 22.68 25.27 30 26.48 29.71 35 10 5 2008 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1990 0 [source: RAJAR, Radio Advertising Bureau, base: RPI] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 9
- 10. Grant Goddard UK commercial radio advertising expenditure radio specialist Commercial radio top product categories - 12-month moving averages - £ per annum 12-month moving average Dec 2008 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Sector GOVT INSTITUTIONS MOTORS ENTERTAINMENT & THE MEDIA RETAIL BUSINESS & INDUSTRIAL HOUSEHOLD EQUIPMENT TELECOMMS FINANCE TRAVEL & TRANSPORT FOOD DRINK PHARMACEUTICAL PROPERTY COSMETICS & TOILETRIES COMPUTERS HOUSEHOLD STORES ONLINE RETAIL MISCELLANEOUS LEISURE EQUIPMENT CLOTHING & ACCESSORIES radio share £ % 84,762,101 83,043,313 77,067,262 66,035,985 36,955,463 33,136,046 33,040,871 31,897,019 25,324,269 13,549,016 11,416,344 10,377,279 10,282,461 10,233,120 7,145,845 5,717,500 4,888,489 3,587,114 3,140,772 2,653,075 12% 11% 6% 7% 13% 8% 6% 2% 4% 2% 3% 3% 12% 2% 2% 2% 6% 33% 1% 1% 12-month moving change yearon-year average Dec 2007 £ 77,721,168 77,431,517 74,884,036 73,795,300 37,725,304 39,999,108 37,783,832 47,400,271 28,797,218 14,202,406 14,292,942 12,036,480 13,669,373 11,314,759 6,032,807 3,546,526 4,409,462 3,830,711 2,836,399 2,513,204 % 9% 7% 3% -11% -2% -17% -13% -33% -12% -5% -20% -14% -25% -10% 18% 61% 11% -6% 11% 6% [source: Nielsen Media Research] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 10
- 11. Grant Goddard UK commercial radio advertising expenditure radio specialist Commercial radio top advertisers 12-month moving averages - £ per annum Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Advertiser COI FORD MOTOR COMPANY LTD BLOCKBUSTER ENTERTAINMENT LTD SPECSAVERS OPTICAL GROUP LTD VOLKSWAGEN UK LTD UNILEVER UK LTD AUTOGLASS HOLDINGS TMOBILE NETWORK BRITISH SKY BROADCASTING LTD DFS FURN PLC SAINSBURYS SUPERMARKETS LTD NISSAN MOTOR GB LTD VAUXHALL MOTORS LTD HUTCHISON 3G UK LTD PROCTER & GAMBLE LTD VODAFONE LTD YELL LTD BRITISH GAS PLC TERRITORIAL ARMY AUDI UK LTD 12-month moving average Dec 2008 £ 46,935,329 6,496,961 5,983,400 5,970,986 5,885,101 5,672,262 5,644,753 5,389,392 5,128,373 4,702,658 4,067,798 3,900,339 3,761,707 3,677,499 3,515,525 3,514,907 3,289,790 3,251,405 3,226,268 3,123,594 radio share % 25% 12% 54% 13% 14% 4% 70% 9% 4% 5% 6% 17% 8% 14% 2% 7% 28% 7% 100% 14% 12-month moving change yearaverage Dec 2007 on-year £ % 43,022,995 4,550,608 2,212,623 2,107,143 2,305,807 2,227,391 5,961,106 1,045,386 6,859,618 7,584,312 6,472,797 382,630 3,876,227 6,620,049 4,364,912 4,237,014 6,191,700 2,477,031 231,782 1,634,066 9% 43% 170% 183% 155% 155% -5% 416% -25% -38% -37% 919% -3% -44% -19% -17% -47% 31% 1292% 91% [source: Nielsen Media Research] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 11
- 12. Grant Goddard UK commercial radio advertising expenditure radio specialist Product categories - % change in 12-month moving average radio advertising expenditure sector GOVT INSTITUTIONS MOTORS ENTERTAINMENT & THE MEDIA RETAIL BUSINESS & INDUSTRIAL HOUSEHOLD EQUIPMENT TELECOMMS FINANCE TRAVEL & TRANSPORT FOOD DRINK PHARMACEUTICAL PROPERTY COSMETICS & TOILETRIES COMPUTERS HOUSEHOLD STORES ONLINE RETAIL MISCELLANEOUS LEISURE EQUIPMENT CLOTHING & ACCESSORIES Oct-08 Nov-08 Dec-08 10 10 3 -10 4 -15 -11 -34 -13 -6 -16 -17 -16 -13 18 90 18 -6 18 14 9% 9% 3% -12% 0% -15% -11% -33% -13% -7% -17% -18% -23% -13% 12% 78% 20% -3% 25% 13% 9% 7% 3% -11% -2% -17% -13% -33% -12% -5% -20% -14% -25% -10% 18% 61% 11% -6% 11% 6% [source: Nielsen Media Research, ranked by radio expenditure Dec 2008 12-month moving average] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 12
- 13. Grant Goddard radio specialist UK commercial radio listening UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 13
- 14. Grant Goddard UK commercial radio listening radio specialist Percentage of total commercial radio listening by group owner – Q4 2008 45 40.0 40 35 30 25.8 25 20 15 11.4 10 1.7 1.3 1.1 0.9 0.8 0.7 0.7 0.4 0.4 0.2 0.1 0.1 0.1 0.0 0.0 The Local Radio Company Planet Rock UKRD Sunrise Radio Cumberland News Group Tindle Radio Kent Messenger Radio Town & Country Broadcasting Northern Media Group Forward Media Absolute Radio International Midwest Radio Adventure Radio Midland News Association UTV Radio Guardian Media Group Bauer Radio Global Radio 0 TIML Golden Square 3.2 5 Lincs FM Group 6.8 [source: RAJAR, grey columns are publicly quoted companies] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 14
- 15. 200,000 400,000 0 571,893 569,438 600,000 com m ercial radio UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 567,674 574,061 576,627 584,914 583,979 466,008 464,351 463,420 469,980 466,172 453,692 449,529 Q3 2004 Q4 2004 Q1 2005 Q2 2005 Q3 2005 Q4 2005 Q1 2006 BBC radio 575,587 555,204 564,034 587,057 564,476 457,102 439,709 459,322 441,457 431,319 424,396 431,081 432,016 427,050 Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008 564,437 UK total radio listening 550,398 573,516 584,837 576,848 463,531 Q3 2006 572,682 449,241 Q2 2006 583,654 580,393 482,457 494,622 800,000 Q2 2004 Q1 2004 Grant Goddard radio specialist Total adult (15+) hours listened to all radio (‘000 per week) 1,200,000 1,000,000 other radio [source: RAJAR] 15
- 16. 400,000 UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 427,050 432,016 Q3 2008 459,322 UK commercial radio listening Q4 2008 431,081 424,396 431,319 441,457 439,709 Q2 2008 Q1 2008 Q4 2007 Q3 2007 Q2 2007 Q1 2007 Q4 2006 463,531 457,102 449,241 Q2 2006 Q3 2006 449,529 469,980 466,172 453,692 Q1 2006 Q4 2005 Q3 2005 Q2 2005 463,420 420,000 Q1 2005 440,000 464,351 460,000 Q4 2004 466,008 480,000 Q3 2004 482,457 494,622 500,000 Q2 2004 Q1 2004 Grant Goddard radio specialist Total adult (15+) hours listened to commercial radio (‘000 per week) 520,000 [source: RAJAR] 16
- 17. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 61.1 61.0 61.6 60 61.5 Q3 2008 Q4 2008 Q2 2008 62.0 62.0 61.7 62.6 62.9 62.6 62.2 63.2 63.6 63.4 63.8 64.2 65.4 UK commercial radio listening 61.5 Q1 2008 Q4 2007 Q3 2007 Q2 2007 Q1 2007 Q4 2006 Q3 2006 Q2 2006 61.6 62 Q1 2006 Q4 2005 Q3 2005 Q2 2005 Q1 2005 Q4 2004 63.5 64 Q3 2004 Q2 2004 Q1 2004 Grant Goddard radio specialist Total commercial radio adult (15+) reach per week (%) 66 [source: RAJAR] 17
- 18. Grant Goddard UK commercial radio listening radio specialist Total commercial radio average hours per adult (15+) listener per week 13.7 13.7 14 13.9 13.9 14.0 14.1 14.1 14.4 14.6 14.6 14.8 14.7 15.0 15.2 15.1 15.0 15 14.9 15.0 15.4 15.6 16 Q4 2008 Q3 2008 Q2 2008 Q1 2008 Q4 2007 Q3 2007 Q2 2007 Q1 2007 Q4 2006 Q3 2006 Q2 2006 Q1 2006 Q4 2005 Q3 2005 Q2 2005 Q1 2005 Q4 2004 Q3 2004 Q2 2004 Q1 2004 13 [source: RAJAR] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 18
- 19. Grant Goddard UK commercial radio listening radio specialist 42.2 42.4 42.4 43.1 43.3 43.5 42.1 43.2 43.6 42.9 43 42.6 42.8 44 43.5 43.7 43.8 44.2 45 44.0 45.0 46 45.5 Commercial radio share of total radio listening (adults 15+) (%) 41.1 42 41 Q4 2008 Q3 2008 Q2 2008 Q1 2008 Q4 2007 Q3 2007 Q2 2007 Q1 2007 Q4 2006 Q3 2006 Q2 2006 Q1 2006 Q4 2005 Q3 2005 Q2 2005 Q1 2005 Q4 2004 Q3 2004 Q2 2004 Q1 2004 40 [source: RAJAR] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 19
- 20. Grant Goddard UK commercial radio listening radio specialist 105,520 120,000 106,261 Total hours listened to commercial radio by age group (‘000 per week) 80,000 81,157 71,728 74,275 90,000 82,542 100,000 81,546 92,623 110,000 53,306 60,000 50,804 51,708 53,572 70,000 50,000 40,000 30,000 20,000 10,000 0 15-24 Q4 2000 25-34 Q4 2002 35-44 Q4 2004 45-54 55-64 Q4 2006 65+ Q4 2008 [source: RAJAR] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 20
- 21. Grant Goddard UK commercial radio listening radio specialist Commercial radio adult reach per week by age group (%) 54.2 60 56.0 65.6 64.7 69.0 74.3 69.5 70 75.5 71.0 80 78.6 90 39.5 41.2 50 40 30 20 10 0 15-24 Q4 2000 25-34 Q4 2002 35-44 45-54 Q4 2004 55-64 Q4 2006 65+ Q4 2008 [source: RAJAR] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 21
- 22. Grant Goddard UK commercial radio listening radio specialist Commercial radio average hours per listener per week by age group 13.0 13.7 15.1 15.2 16.0 13.1 12.8 14 13.1 14.6 15.9 15.3 16 16.1 18 12 10 8 6 4 2 0 15-24 Q4 2000 25-34 Q4 2002 35-44 45-54 Q4 2004 55-64 Q4 2006 65+ Q4 2008 [source: RAJAR] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 22
- 23. Grant Goddard UK commercial radio listening radio specialist 45.3 49.5 50 45.5 56.2 51.6 60 60.0 59.0 70 63.7 Commercial radio share of total radio listening by age group (%) 23.8 30 24.7 32.4 33.7 40 20 10 0 15-24 Q4 2000 25-34 Q4 2002 35-44 45-54 Q4 2004 55-64 Q4 2006 65+ Q4 2008 [source: RAJAR] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 23
- 24. Grant Goddard UK commercial radio listening radio specialist Listening to commercial radio by platform (% of listening) digital: internet, digital: unspecified, 1.9% 3.0% digital: DTV, 4.2% digital: DAB, 9.9% unspecified, 13.2% Satellite all analogue, 67.8% Dial-up [source: RAJAR, Q4 2008] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 24
- 25. 2007Q2 2007Q3 0% 2007Q4 UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 2008Q1 2008Q2 2008Q3 digital: unspecified digital: internet digital: DTV digital: DAB unspecified 2.8% 3.1% 3.1% 3.1% 3.1% 3.2% 3.0% 1.4% 1.5% 1.7% 1.9% 1.8% 2.2% 1.9% 3.3% 4.3% 4.3% 4.3% 4.5% 4.2% 4.2% 6.3% 8.0% 9.0% 9.3% 9.0% 9.2% 9.9% 21.2% 13.6% 9.8% 9.6% 12.5% 12.7% 13.2% 13.8% 16.8% 18.1% 18.4% 18.4% 18.9% 19.0% 20% all digital all analogue 80% 65.0% 69.6% 72.1% 72.0% 69.2% 68.4% 67.8% Grant Goddard UK commercial radio listening radio specialist Commercial radio adult (15+) hours listened by platform (%) 60% 40% 2008Q4 [source: RAJAR] 25
- 26. Grant Goddard UK commercial radio listening radio specialist Commercial radio adult (15+) share of listening by platform (%) 49 48.4 48 47 46.3 46.2 46 45 44 43.4 43.6 43.6 42.8 43 42.4 42.4 42 42.2 43.0 41.3 40.7 41 40 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 com m ercial radio % share of listening via analogue platform com m ercial radio % share of listening via digital platform [source: RAJAR] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 26
- 27. Grant Goddard UK commercial radio listening radio specialist Adult (15+) listening to commercial digital-only radio stations 3.6 3.9 3.3 3.2 3.0 5.2 5.5 4.6 4.7 30% 33% 30% 28% 26% 2.3 2.1 40% 36% 27% 24% 20% 10% 0.7 1 0.6 2 1.9 2.1 2.1 3 3.0 2.7 3.4 4 3.5 4.0 5 50% 5.1 5.0 5.5 6 0 2008Q4 2008Q3 2008Q2 2008Q1 2007Q4 2007Q3 2007Q2 2007Q1 2006Q4 2006Q3 2006Q2 2006Q1 2005Q4 2005Q3 2005Q2 2005Q1 2004Q4 2004Q3 2004Q2 2004Q1 2003Q4 2003Q3 2003Q2 2003Q1 0% listening to commercial digital-only radio stations as % of all commercial radio listening [left axis] listening to commercial digital-only radio stations as % of digital listening to commercial radio [right axis] [source: RAJAR] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 27
- 28. Grant Goddard UK radio listening by platform radio specialist Adult (15+) all radio weekly reach by platform (%) 9.9 9.3 7.3 10 10.7 11.9 13.5 15 14.0 15.3 17.8 20 2.7 3.6 5 internet platform DAB platform Q4 2008 Q3 2008 Q2 2008 Q1 2008 Q4 2007 Q3 2007 Q2 2007 Q1 2007 Q4 2006 Q3 2006 Q2 2006 Q1 2006 Q4 2005 Q3 2005 Q2 2005 Q1 2005 Q4 2004 Q3 2004 Q2 2004 Q4 2003 Dial-up Q3 2003 Q2 2003 Q1 2003 Q4 2002 Q3 2002 0 Q1 2004 Satellite digital TV platform [source: RAJAR; includes streams, podcasts and time-shifted listening to all online radio services] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 28
- 29. Grant Goddard UK radio listening – digital stations radio specialist Adult (15+) listening to digital-only radio stations (‘000 hours per week) 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 Satellite TOTAL (com m ercial + BBC) COMMERCIAL RADIO 2008Q4 2008Q3 2008Q2 2008Q1 2007Q4 2007Q3 2007Q2 2007Q1 2006Q4 2006Q3 2006Q2 2006Q1 2005Q4 2005Q3 2005Q2 2005Q1 2004Q4 2004Q3 2004Q2 2004Q1 Dial-up 2003Q4 2003Q3 2003Q2 2003Q1 0 BBC RADIO [source: RAJAR] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 29
- 30. Grant Goddard UK radio listening – digital stations radio specialist Listening to national digital-only radio stations station 2002 1999 2003 2002 2003 2002 2002 2002 2003 2003 2005 2001 2004 2003 2008 2005 2005 2006 2000 2000 Dial-up 2000 1999 BBC Bauer BBC Bauer BBC BBC BBC Bauer Global Global TIML Bauer TIML Folder BBC7 Planet Rock The Hits BBC 6 Music Smash Hits Radio BBC 1Xtra BBC Asian Network BBC Five Live Sports Extra Mojo Radio closed 2008 Heat Chill The Arrow Absolute Radio Classic Rock Q NME Radio Absolute Radio Xtreme Satellite Fun Radio TheJazz closed 2008 Capital Life closed 2008 Oneword Radio closed 2008 Virgin Radio Groove closed 2008 closed 2008 Core TOTAL internet FreeSat Freeview digital platforms local DAB group national DAB launched listening total hours total hours year-on-year change in per week per week hours ('000) Q4 ('000) Q4 listened (%) 2007 2008 4,530 3,148 5,692 2,643 3,096 2,599 2,600 1,288 717 1,338 986 920 1,045 830 234 209 1,882 700 583 488 377 35,905 5,380 4,872 4,557 3,178 2,563 2,514 1,992 1,419 1,266 1,216 1,028 1,015 878 700 356 346 19 55 -20 20 -17 -3 -23 10 77 -9 4 10 -16 -16 33,280 -7 48 "national" as defined by RAJAR past and present BBC Asian Network also on AM in Midlands [source: RAJAR] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 30
- 31. Grant Goddard Radio listening – UK radio specialist Share of all radio listening (%) – UK market (50.7m adults 15+) station owner Q4 1999 Q4 2000 Q4 2001 Q4 2002 Q4 2003 Q4 2004 Q4 2005 Q4 2006 Q4 2007 Q4 2008 ALL COMMERCIAL All National Commercial All Local Commercial 46.7 8.3 38.4 46.0 8.0 37.9 44.6 7.8 36.8 45.5 7.6 37.9 45.3 9.6 35.7 44.2 10.0 34.2 42.8 10.1 32.7 43.2 10.5 32.8 42.4 11.3 31.1 42.2 10.6 31.6 ALL BBC All BBC Network Radio BBC Local/Regional 51.3 40.5 10.8 51.7 39.7 12.0 53.4 42.0 11.3 52.5 41.5 11.0 52.9 42.0 10.9 54.0 43.0 11.0 55.1 44.0 11.1 54.4 44.0 10.4 55.4 45.4 10.0 55.7 46.4 9.3 13.6 10.8 10.0 15.2 12.0 9.1 15.8 11.5 8.4 4.1 4.7 4.6 4.5 4.7 4.7 1.3 1.6 1.7 16.0 11.5 7.7 2.3 4.4 4.3 1.9 1.8 0.7 1.4 1.2 16.4 11.5 8.2 1.8 4.3 4.4 1.9 2.1 0.8 1.6 1.1 16.0 11.8 9.2 2.4 4.2 4.3 1.8 1.9 0.9 1.8 1.1 1.2 2.2 1.1 1.1 1.2 1.1 1.4 1.4 1.3 1.4 1.2 1.6 15.8 11.1 9.7 2.4 4.4 4.2 1.9 2.0 1.0 1.8 1.6 1.7 1.4 1.5 0.7 0.6 0.8 0.9 15.7 11.8 10.3 2.4 4.6 4.2 1.6 2.3 2.0 2.0 1.6 1.8 1.2 1.5 1.1 0.9 15.8 12.4 10.1 5.5 4.8 4.0 2.6 2.4 2.4 1.8 1.8 1.5 1.3 1.2 1.0 1.0 BBC Radio 2 BBC 12.8 BBC Radio 4 BBC 11.0 BBC Radio 1 BBC 10.9 Heart Network (UK) Global BBC Radio FIVE LIVE BBC 9.4 Classic FM Global 4.3 Galaxy Network (UK) Global Total Magic Bauer Total Smooth Radio GMG talkSPORT UTV 1.5 Total Kiss Network Bauer Total Real Radio GMG BBC Radio 3 BBC 1.3 Total Absolute Radio (was Total Virgin Radio) TIML 2.5 Gold Network (UK) Global Total LBC (UK) Global [source: RAJAR] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 31
- 32. Grant Goddard Radio listening – London radio specialist Share of all radio listening (%) – London market (10.8m adults 15+) station platform owner ALL COMMERCIAL ALL BBC BBC Radio 4 BBC Radio 2 Magic BBC Radio 1 Heart BBC Radio Five Live Capital FM Classic FM Kiss LBC 97.3 FM Total Absolute Radio TalkSport BBC Radio 3 Choice Smooth BBC London Xfm Gold London BBC World Service Sunrise LBC 1152 AM Premier Christian BBC7 Q4 1999 Q4 2000 Q4 2001 Q4 2002 Q4 2003 Q4 2004 Q4 2005 Q4 2006 Q4 2007 Q4 2008 58.2 40.3 FM/AM FM FM FM FM AM FM FM FM FM FM/AM AM FM FM FM FM FM AM AM AM AM AM digital BBC BBC Bauer BBC Global BBC Global Global Bauer Global TIML UTV BBC Global GMG BBC Global Global BBC Sunrise Global BBC 57.3 40.4 55.9 42.6 54.6 42.6 53.1 45.2 51.9 45.7 51.4 45.7 53.3 44.0 50.9 45.7 49.8 47.7 14.4 8.7 5.9 6.5 4.5 4.8 11.9 4.9 3.2 0.9 4.0 2.0 1.8 n/a 1.9 1.2 1.0 4.3 13.9 10.4 4.9 5.7 4.7 4.3 12.4 4.5 4.2 0.7 4.6 1.5 1.7 0.6 1.7 0.7 1.4 3.3 16.3 11.3 4.8 4.0 6.2 5.1 10.9 4.7 4.2 1.2 3.8 2.0 1.8 0.9 0.9 0.7 1.3 3.1 15.1 12.0 4.6 4.7 3.1 4.7 8.8 4.8 4.9 1.0 3.1 2.0 1.8 1.2 1.7 1.1 1.7 3.1 1.5 3.1 0.8 1.7 2.7 0.6 1.6 2.6 0.7 2.4 2.1 1.0 16.1 11.5 4.5 3.6 7.0 5.1 7.8 4.7 4.0 2.5 2.6 2.0 2.3 1.3 1.9 1.5 1.5 2.1 0.9 1.7 0.9 1.2 0.2 15.4 12.2 6.1 4.3 5.3 4.4 6.2 5.0 3.9 2.1 3.3 2.4 1.9 1.5 1.7 1.7 1.8 2.3 0.8 0.9 1.0 0.9 0.2 15.7 11.7 4.9 5.4 6.0 4.9 5.9 5.1 3.7 2.5 3.6 2.4 1.9 1.9 1.7 1.4 1.5 2.1 0.9 1.7 0.6 0.5 0.3 14.4 10.4 5.5 4.8 7.1 5.0 4.7 4.1 3.9 3.3 3.6 2.5 2.3 2.8 1.5 2.0 1.3 1.4 1.1 1.4 0.8 0.8 0.4 15.4 10.8 6.1 5.5 6.2 5.2 4.7 4.6 4.2 3.8 3.4 2.0 1.7 1.7 1.7 1.8 1.3 0.7 0.6 1.3 0.5 0.7 0.5 17.5 10.3 6.0 5.4 5.0 4.9 4.8 4.4 4.2 3.6 3.0 2.5 2.2 2.0 1.6 1.6 1.3 1.2 1.1 0.8 0.8 0.6 0.6 [source: RAJAR] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 32
- 33. Grant Goddard radio specialist UK radio receivers UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 33
- 34. Grant Goddard UK radio receiver sales radio specialist UK radio receiver sales – four quarter moving average (‘000 per annum) DAB receivers as percentage of total receiver sales 2,006 2,114 2,174 2,180 8,140 8,209 8,227 8,030 Q4 2007 Q1 2008 Q2 2008 Q3 2008 1,824 1,761 7,854 Q2 2007 7,906 1,734 7,978 Q1 2007 Q3 2007 1,680 8,062 9,892 Q2 2006 Q4 2006 10,169 Q1 2006 10,000 1,575 1,407 10,550 Q4 2005 1,566 1,208 10,657 Q3 2005 1,493 1,051 12% 13% 14% 14% 17% 18% 18% 19% 20% 20% 21% 21% 10,611 9% 10% Q2 2005 8% 951 12,000 9,495 6,000 10,678 8,000 4,000 2,000 [source: GfK/DRDB] analogue r adio unit s ale s ('000) UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 Q3 2006 Q1 2005 0 DAB r adio unit s ale s ('000) 34
- 35. UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 Oct-08 454 552 UK DAB radio receiver sales Jul-08 Apr-08 147 129 113 137 108 214 394 600 Jan-08 248 300 Oct-07 Jul-07 Apr-07 154 188 171 110 101 91 114 94 128 119 115 164 96 93 85 112 90 110 102 96 149 346 500 Jan-07 Oct-06 Jul-06 Apr-06 Jan-06 170 200 Oct-05 Jul-05 Apr-05 70 73 64 77 64 93 103 98 118 109 102 134 400 Jan-05 Oct-04 Jul-04 Apr-04 42 31 39 30 31 41 34 40 61 55 6 6 11 11 12 17 16 17 20 18 30 100 Jan-04 Oct-03 Jul-03 Apr-03 Jan-03 Grant Goddard radio specialist Monthly DAB receiver sales (‘000 per month) 0 [source: GfK/DRDB, no monthly data published from July 2008 onwards] 35
- 36. Grant Goddard UK DAB radio receiver sales radio specialist Monthly DAB receiver sales (‘000 per month) 174 160 160 149 144 454 500 114 128 140 394 400 180 552 600 120 114 300 100 80 88 56 200 46 46 62 38 56 60 42 33 40 20 18 27 100 34 32 31 14 10 -1 -2 15 15 14 21 17 16 9 7 2 4 25 28 24 20 20 15 7 -20 Jan-05 Feb-05 Mar-05 Apr-05 May-05 Jun-05 Jul-05 Aug-05 Sep-05 Oct-05 Nov-05 Dec-05 Jan-06 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 0 0 m onthly DAB receiver sale ('000) [left axis] year-on-year change (%) [right axis] [source: GfK/DRDB, no monthly data published from July 2008 onwards] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 36
- 37. Grant Goddard UK DAB radio receiver sales radio specialist 964 Quarterly DAB receiver sales (‘000 per quarter) 1,000 200 865 179 796 162 750 121 119 160 681 153 140 120 299 366 357 363 382 308 287 338 294 34 134 102 111 183 80 60 28 205 245 500 38 17 40 18 13 21 40 19 4 5 20 1 -10 53 39 100 490 510 101 250 180 0 -20 quarterly DAB receiver sales ('000) [left axis] 2008 Q4 2008 Q3 2008 Q2 2008 Q1 2007 Q4 2007 Q3 2007 Q2 2007 Q1 2006 Q4 2006 Q3 2006 Q2 2006 Q1 2005 Q4 2005 Q3 2005 Q2 2005 Q1 2004 Q4 2004 Q3 2004 Q2 2004 Q1 2003 Q4 2003 Q3 2003 Q2 0 year-on-year change (%) [right axis] [source: GfK/DRDB] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 37
- 38. 158 646 780 May-04 Jul-04 Sep-04 UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 Sep-08 Nov-08 8,530 7,665 7,300 6,942 6,452 UK DAB radio receiver sales Jul-08 5,488 5,125 8,000 Mar-08 May-08 Jan-08 Sep-07 Nov-07 Jul-07 4,826 4,444 3,648 3,340 6,000 Mar-07 May-07 Jan-07 Nov-06 Jul-06 Sep-06 3,053 2,715 2,034 1,740 1,535 4,000 May-06 Jan-06 Mar-06 Nov-05 Jul-05 Sep-05 May-05 Jan-05 Mar-05 1,290 544 Mar-04 2,000 Nov-04 433 250 Sep-03 Nov-03 Jan-04 197 May-03 Jul-03 0 Mar-03 Jan-03 Grant Goddard radio specialist Cumulative DAB receiver sales (‘000) 10,000 [source: GfK/DRDB] 38
- 39. Grant Goddard UK DAB radio receiver ownership radio specialist Percentage of adults (15+) who own a DAB radio receiver at home 29.7 28.7 27.3 22.3 21.7 2008Q2 15.3 2006Q3 16.0 15.3 11.1 2005Q4 2006Q2 10.5 4.5 2004Q3 2005Q3 4.4 2004Q2 5.3 3.9 2004Q1 8.1 10 9.1 13.6 20 20.3 19.5 27.3 30 2008Q1 40 2008Q4 2008Q3 2007Q4 2007Q3 2007Q2 2007Q1 2006Q4 2006Q1 2005Q2 2005Q1 2004Q4 0 [source: RAJAR] UK Commercial Radio in numbers: Q4 2008 © Grant Goddard: March 2009 39