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UK COMMERCIAL RADIO IN
NUMBERS: Q2 2009

Grant Goddard
radio specialist
www.grantgoddard.co.uk

October 2009
Grant Goddard
radio specialist

UK commercial radio revenues

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: Oct...
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

162.0

165.2

159.8

148.2

151.2

155.7

152.5

14...
Grant Goddard

UK commercial radio revenues

radio specialist

Quarterly revenues - % change year-on-year
7.1

7.3

2008 Q...
85.7
87.3

43.3
43.1
39.2
39.9

2005 Q3
2005 Q4
2006 Q1
2006 Q2

local advertisers

UK Commercial Radio In Numbers: Q2 200...
Grant Goddard

UK commercial radio revenues

radio specialist

Quarterly revenues from local advertisers - % change year-o...
Grant Goddard

UK commercial radio revenues

radio specialist

Quarterly revenues from national advertisers - % change yea...
Grant Goddard

UK commercial radio revenues

radio specialist

Quarterly revenues from branded content - % change year-on-...
300

200

100

0

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

2009 Q2

2009 Q1

2008 Q4

2008 Q...
Grant Goddard

UK commercial radio revenues

radio specialist

Four-quarter moving average revenues - % change year-on-yea...
Grant Goddard

UK commercial radio revenues

radio specialist

220.1

178.3

1991

141.0

129.0

1990

200

136.6

300

30...
0
63.6

65.3 63.7

72.9

100
91.0
103.1
120.7
136.4
151.6

1992
1993
1994
1995
1996
1997

local advertisers

UK Commercial...
Grant Goddard

UK commercial radio revenues

radio specialist

621.9
2007

482.9

560.2

630.7
2006

686.2

737.5

686.0
2...
100
108.4
102.4

0
114.8
138.9
153.7
173.9
191.9
206.8

1992
1993
1994
1995
1996
1997

300

local advertisers

UK Commerci...
Grant Goddard

UK commercial radio revenues

radio specialist

Revenue yield - average £ per 1000 hours listened at 2008 p...
Grant Goddard

UK commercial radio revenues

radio specialist

Total revenues & station numbers - £m per annum at 2008 pri...
Grant Goddard

UK commercial radio revenues

radio specialist

Average revenues per commercial radio station - £m per annu...
Grant Goddard

UK commercial radio advertising expenditure

radio specialist

Commercial radio top product categories - 12...
Grant Goddard

UK commercial radio advertising expenditure

radio specialist

Commercial radio top advertisers 12-month mo...
Grant Goddard
radio specialist

UK commercial radio listening

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: Oc...
Grant Goddard

UK total radio listening

radio specialist

Adult (15+) weekly reach - %
100
89.7

90.8

91.5

66.2

65.5

...
Grant Goddard

UK total radio listening

radio specialist

Adult (15+) average hours listened per week
25
23.1

23.6

24.4...
Grant Goddard

UK total radio listening

radio specialist

Total adult (15+) hours listened to all radio - ‘000 hours per ...
Grant Goddard

UK total radio listening

radio specialist

Location of all radio listening - %

other 1%
in-car 18%

at w ...
Grant Goddard

UK radio listening by platform

radio specialist

19.9

11.1

11.1

10.9

14.0
10.7

10.6

10.5

7.3

10

1...
Grant Goddard

UK commercial radio listening

radio specialist

Percentage of total commercial radio listening by group ow...
400,000
466,008

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

Q2 2009

Q1 2009

425,902

427,050...
UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

60
61.1

61.6

61.7

Q4 2008

Q2 2009

Q1 2009

61....
Grant Goddard

UK commercial radio listening

radio specialist

Total commercial radio average hours per adult (15+) liste...
Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio share of total radio listening (adults 15...
Grant Goddard

UK commercial radio listening

radio specialist

Total hours listened to commercial radio by age group - ‘0...
Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio adult reach per week by age group - %

55...
Grant Goddard

UK commercial radio listening

radio specialist

13.1

13.5

13.3

14.0
12.6

13.8

14.0

14.0

14.1

14.3
...
Grant Goddard

UK commercial radio listening

radio specialist

46.4

46.9

46.5

44.3

46.1

50

49.9

51.6

53.4

54.3

...
Grant Goddard

UK commercial radio listening

radio specialist

Listening to commercial radio by platform - % of total com...
UK commercial radio ‘heartland audience’ 15-44 year olds

Grant Goddard
radio specialist

Total 15-44 year olds’ hours lis...
Grant Goddard

UK commercial radio ‘heartland audience’ 15-44 year olds

radio specialist

15-44 year olds’ listening shar...
UK commercial radio ‘heartland audience’ 15-44 year olds

Grant Goddard
radio specialist

15-44 year olds’ commercial radi...
Grant Goddard

UK commercial radio listening

radio specialist

65.8%

67.5%

67.8%

68.4%

69.2%

72.0%

69.6%

65.0%

80...
Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio adult (15+) hours listened by digital pla...
Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio adult (15+) share of listening by platfor...
Grant Goddard

UK commercial radio listening

radio specialist

Adult (15+) listening to commercial digital-only radio sta...
Grant Goddard

UK radio listening – digital stations

radio specialist

Adult (15+) listening to digital-only radio statio...
Grant Goddard

UK radio listening – digital stations

radio specialist

Listening to national digital-only radio stations
...
Grant Goddard

UK radio listening – commercial digital stations

radio specialist

Adult (15+) listening to commercial dig...
Grant Goddard

Radio listening – UK

radio specialist

Share of all radio listening (%) – UK market (51.3m adults 15+)
sta...
Grant Goddard

Radio listening – London

radio specialist

Share of all radio listening (%) – London market (10.9m adults ...
Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio listening & station numbers - million hou...
Grant Goddard
radio specialist

UK radio receivers

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009
...
Grant Goddard

UK radio receiver sales

radio specialist

UK radio receiver sales – four quarter moving average - ‘000 uni...
135

780

2004 Sep

UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009

7,665

7,300

6942

6452

9,011...
Grant Goddard

UK DAB radio receiver sales

radio specialist

964

Quarterly DAB receiver sales - ‘000 units per quarter
1...
Grant Goddard

UK DAB radio receiver ownership

radio specialist

Percentage of adults (15+) who own a DAB radio receiver ...
Grant Goddard
radio specialist

 Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years...
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'UK Commercial Radio In Numbers: Q2 2009' by Grant Goddard

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Detailed analysis of sector performance data to Q2 2009 for the UK commercial radio broadcasting industry, including revenue and audience ratings trends, written by Grant Goddard in October 2009.

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'UK Commercial Radio In Numbers: Q2 2009' by Grant Goddard

  1. 1. UK COMMERCIAL RADIO IN NUMBERS: Q2 2009 Grant Goddard radio specialist www.grantgoddard.co.uk October 2009
  2. 2. Grant Goddard radio specialist UK commercial radio revenues UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 2
  3. 3. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 162.0 165.2 159.8 148.2 151.2 155.7 152.5 149.0 150.9 2007 Q3 2007 Q4 119.7 128.6 2009 Q1 2009 Q2 129.0 2008 Q3 2008 Q4 137.3 2008 Q2 2008 Q1 134.2 149.4 2007 Q2 159.8 148.9 2007 Q1 140.9 0 2006 Q4 50 141.4 100 2006 Q3 2006 Q2 2006 Q1 2005 Q4 2005 Q3 143.3 150 2005 Q2 2005 Q1 2004 Q4 2004 Q3 UK commercial radio revenues Grant Goddard radio specialist Quarterly revenues - £m per quarter 200 [source: Radio Advertising Bureau] 3
  4. 4. Grant Goddard UK commercial radio revenues radio specialist Quarterly revenues - % change year-on-year 7.1 7.3 2008 Q1 6.7 2007 Q4 10 5.4 5 3.4 2.8 0.8 -5 2009 Q2 2009 Q1 2008 Q4 2008 Q3 2008 Q2 2007 Q3 2007 Q2 2007 Q1 2006 Q4 2006 Q3 2006 Q2 2006 Q1 2005 Q4 2005 Q3 2005 Q2 2005 Q1 2004 Q4 2004 Q3 0 -4.6 -5.8 -6.7 -10 -9.5 -15 -20 -7.3 -7.8 -9.5 -10.1 -10.8 -14.5 -19.5 [source: Radio Advertising Bureau] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 4
  5. 5. 85.7 87.3 43.3 43.1 39.2 39.9 2005 Q3 2005 Q4 2006 Q1 2006 Q2 local advertisers UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 75.8 national advertisers 85.0 81.6 83.3 71.5 71.6 65.6 68.4 39.4 40.4 39.4 40.2 39.3 37.0 37.1 36.2 36.8 34.8 2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 60.0 87.4 38.9 2006 Q4 96.1 74.8 39.7 24.8 23.4 27.1 28.6 24.4 27.4 28.0 24.0 22.1 27.1 25.8 22.1 26.1 25.9 120 2006 Q3 82.2 89.9 25.2 23.5 22.4 21.9 25.2 24.1 160 78.6 42.2 2005 Q2 0 95.9 20 44.1 40 2005 Q1 60 93.0 80 47.0 100 2004 Q4 91.1 140 44.5 2004 Q3 UK commercial radio revenues Grant Goddard radio specialist Quarterly revenues - £m per quarter 180 branded content [source: Radio Advertising Bureau] 5
  6. 6. Grant Goddard UK commercial radio revenues radio specialist Quarterly revenues from local advertisers - % change year-on-year 4 3.5 2 3.3 1.3 1.1 0.5 -2.4 2009 Q2 2009 Q1 2008 Q4 2008 Q3 2008 Q2 2008 Q1 2007 Q4 2007 Q3 2007 Q2 2007 Q1 2006 Q4 2006 Q3 2006 Q2 2006 Q1 2005 Q4 2005 Q3 2005 Q2 2005 Q1 2004 Q4 -2 2004 Q3 0 -2.7 -4 -5.5 -6 -5.9 -6.4 -6.0 -8 -8.3 -8.3 -8.4 -9.1 -10 -12 -9.7 -9.8 -11.1 [source: Radio Advertising Bureau] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 6
  7. 7. Grant Goddard UK commercial radio revenues radio specialist Quarterly revenues from national advertisers - % change year-on-year 15 11.4 10.0 10 5 7.6 4.6 3.5 3.4 3.4 -10 2009 Q2 2009 Q1 2008 Q4 2008 Q3 2008 Q2 2008 Q1 2007 Q4 2007 Q3 2007 Q2 2007 Q1 2006 Q4 2006 Q3 2006 Q1 -6.1 2006 Q2 2005 Q4 -5.9 -7.0 2005 Q3 2005 Q2 2005 Q1 2004 Q4 -5 2004 Q3 0 -6.3 -10.0 -11.6 -15 -12.2 -14.3 -15.9 -16.1 -20 -21.2 -25 -30 -28.8 [source: Radio Advertising Bureau] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 7
  8. 8. Grant Goddard UK commercial radio revenues radio specialist Quarterly revenues from branded content - % change year-on-year 30 28.9 25 20 16.5 15.6 15 11.2 10.4 10.2 10 8.0 7.5 7.3 5 0.0 0.9 2.2 1.2 0.0 -10 -9.3 2009 Q2 2009 Q1 2008 Q4 2008 Q3 2008 Q2 2008 Q1 2007 Q4 2007 Q3 2007 Q2 2007 Q1 2006 Q4 2006 Q3 2006 Q2 2006 Q1 2005 Q4 2005 Q3 2005 Q2 2005 Q1 2004 Q4 -5 2004 Q3 0 -8.0 [source: Radio Advertising Bureau] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 8
  9. 9. 300 200 100 0 UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 2009 Q2 2009 Q1 2008 Q4 2008 Q3 2008 Q2 514.6 529.1 560.2 582.3 593.9 609.1 588.1 2007 Q3 2008 Q1 580.5 2007 Q2 598.2 579.3 2007 Q1 2007 Q4 581.7 596.5 2006 Q4 2006 Q3 607.6 2006 Q2 613.4 2005 Q4 602.6 622.9 2005 Q3 2006 Q1 630.2 2005 Q2 645.3 400 2005 Q1 500 641.0 600 2004 Q4 700 644.2 2004 Q3 UK commercial radio revenues Grant Goddard radio specialist Four-quarter moving average revenues - £m per annum [source: Radio Advertising Bureau] 9
  10. 10. Grant Goddard UK commercial radio revenues radio specialist Four-quarter moving average revenues - % change year-on-year 15 10.6 10 6.1 5.1 5 3.9 2.8 2.3 2008 Q4 2008 Q3 2008 Q2 2008 Q1 2007 Q4 2007 Q3 2007 Q2 2009 Q2 -5.2 -6.6 2007 Q1 2006 Q4 -3.9 -4.2 2009 Q1 -3.6 -4.3 2006 Q3 2006 Q2 2006 Q1 2005 Q4 2005 Q3 -13.1 -5 2005 Q2 2005 Q1 2004 Q4 2004 Q3 0 -13.4 -4.5 -6.4 -10 -15 [source: Radio Advertising Bureau] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 10
  11. 11. Grant Goddard UK commercial radio revenues radio specialist 220.1 178.3 1991 141.0 129.0 1990 200 136.6 300 308.8 270.7 400 560.2 598.2 581.7 613.4 604.0 562.7 354.1 418.1 500 464.4 600 549.0 594.6 700 641.0 Annual revenues - £m per annum 100 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 0 [source: Radio Advertising Bureau] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 11
  12. 12. 0 63.6 65.3 63.7 72.9 100 91.0 103.1 120.7 136.4 151.6 1992 1993 1994 1995 1996 1997 local advertisers UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 160.3 153.9 145.4 142.5 149.1 168.7 183.1 172.7 157.8 159.4 149.6 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 400 60.8 62.1 500 national advertisers 304.8 337.3 322.7 347.7 105.8 101.5 101.2 93.0 93.7 600 364.1 76.0 342.3 359.3 71.3 344.3 388.4 310.5 257.8 202.5 172.3 150.1 300 1998 200 117.1 87.3 67.0 74.0 1991 1990 UK commercial radio revenues Grant Goddard radio specialist Annual revenues by source - £m per annum 700 branded content [source: Radio Advertising Bureau] 12
  13. 13. Grant Goddard UK commercial radio revenues radio specialist 621.9 2007 482.9 560.2 630.7 2006 686.2 737.5 686.0 2002 272.2 218.7 207.5 300 232.6 400 328.1 390.0 500 434.4 600 603.1 551.3 700 715.6 680.5 800 2001 750.0 Annual revenues - £m per annum at 2008 prices 200 100 2008 2005 2004 2003 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 0 [source: Radio Advertising Bureau, base: RPI] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 13
  14. 14. 100 108.4 102.4 0 114.8 138.9 153.7 173.9 191.9 206.8 1992 1993 1994 1995 1996 1997 300 local advertisers UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 426.7 417.3 425.7 418.9 183.4 176.6 181.8 199.9 210.7 2000 2001 2002 national advertisers 2003 2004 350.7 165.8 149.6 2007 2008 105.8 500 304.8 349.9 171.1 2006 389.0 193.2 105.5 109.7 104.0 600 2005 107.8 90.0 86.9 77.0 76.7 700 489.9 403.2 199.9 1999 339.9 211.4 400 1998 276.2 242.4 216.2 174.6 133.3 103.9 105.0 124.2 200 1991 1990 UK commercial radio revenues Grant Goddard radio specialist Annual revenues by source - £m per annum at 2008 prices 800 branded content [source: Radio Advertising Bureau, base: RPI] 14
  15. 15. Grant Goddard UK commercial radio revenues radio specialist Revenue yield - average £ per 1000 hours listened at 2008 prices 27.00 2007 25.13 26.67 28.48 29.74 28.43 27.18 24.61 2006 15.67 13.29 1992 15.12 12.84 15 1991 16.21 20 17.72 20.67 25 22.68 25.27 30 26.48 29.71 35 10 5 2008 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1990 0 [source: RAJAR, Radio Advertising Bureau, base: RPI] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 15
  16. 16. Grant Goddard UK commercial radio revenues radio specialist Total revenues & station numbers - £m per annum at 2008 prices 1,000 76 60 50 49 49 48 42 38 33 26 19 19 19 19 97 126 122 272 268 261 255 248 303 600 631622 603 177 315 737 716 686 680686 560 551 483 400 434 390 328 272 233 207219 200 9 47 63 16 50 121 107 253264 232 205196 197 186200 180172186 168 100 106 150 143 172 200 800 750 205 226 250 242 300 288 310 350 0 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 1979 1978 1977 1976 1975 1974 0 num ber of analogue local com m ercial radio stations [left axis] com m ercial radio revenues (£m @ 2008 prices) [right axis] [source: Ofcom, Radio Advertising Bureau, base: RPI] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 16
  17. 17. Grant Goddard UK commercial radio revenues radio specialist Average revenues per commercial radio station - £m per annum at 2008 prices 10.4 11 8.8 10 9 6.9 8 6.4 7 2.0 2.0 1.8 2007 2008 2.7 2004 2006 2.7 2003 2.4 2.6 2002 2.5 1999 2.7 2.4 1998 2001 2.4 2.3 1995 1997 2.3 1994 2.5 2.2 1.8 1992 1993 1.9 2 1991 2.2 3 1996 3.0 3.5 4.2 4.1 3.8 4 4.6 4.9 1983 3.9 4.1 4.9 5 1982 5.2 5.1 5.2 6 1 2005 2000 1990 1989 1988 1987 1986 1985 1984 1981 1980 1979 1978 1977 1976 1975 1974 0 [source: Ofcom, Radio Advertising Bureau, base: RPI] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 17
  18. 18. Grant Goddard UK commercial radio advertising expenditure radio specialist Commercial radio top product categories - 12-month moving averages - £ per annum 12-month moving average Jun 2009 Rank Sector 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Government, Social & Political Organisations Entertainment & The Media Motors Retail Household Equipment Business & Industrial Telecomms Finance Travel & Transport Food Pharmaceutical Drink Cosmetics & Toiletries Computers Property Household Stores Leisure Equipment Clothing & Accessories Online Retail Household Appliances radio share 12-month moving average Jun 2008 change year-onyear £ % £ % 89,854,971 80,560,404 77,939,266 66,178,765 33,925,958 32,988,133 30,736,497 30,652,065 26,515,371 15,626,761 13,241,653 10,002,090 9,953,795 7,659,415 7,640,184 4,058,720 2,792,605 2,599,594 2,490,707 1,762,899 12 7 12 7 8 12 6 3 4 3 4 3 2 2 13 2 1 1 3 3 82,775,291 75,128,572 82,301,002 69,480,705 38,134,624 35,623,847 40,178,430 37,681,863 27,077,877 14,131,099 12,445,917 12,559,468 9,813,912 6,778,301 12,488,140 5,607,154 3,002,429 2,854,697 6,179,785 981,192 9 7 -5 -5 -11 -7 -24 -19 -2 11 6 -20 1 13 -39 -28 -7 -9 -60 80 [source: Nielsen Media Research] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 18
  19. 19. Grant Goddard UK commercial radio advertising expenditure radio specialist Commercial radio top advertisers 12-month moving averages - £ per annum Rank Advertiser 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 COI Specsavers Optical Group Ltd Blockbuster Entertainment Ltd Autoglass Holdings T-Mobile Network British Sky Broadcasting Ltd Unilever UK Ltd Ford Motor Company Ltd Dfs Furniture Plc Procter & Gamble Ltd News Intl. Newspapers Ltd Vodafone Ltd Vauxhall Motors Ltd Volkswagen UK Ltd Orange Plc Audi UK Ltd Territorial Army Entertainment Films BT Ltd Universal Pictures Limited 12-month moving average Jun 2009 £ 49,155,957 7,898,193 6,119,396 6,016,508 5,762,470 5,624,923 5,409,201 5,367,407 5,300,662 4,106,318 3,835,158 3,833,010 3,687,153 3,658,163 3,572,623 3,397,290 3,331,651 3,267,126 3,243,938 3,130,617 radio share % 22 17 55 60 9 4 4 10 6 2 8 6 9 12 6 15 100 13 4 10 12-month moving average Jun 2008 £ 46,114,026 3,821,240 4,275,302 4,952,667 3,366,377 4,744,216 3,679,883 5,259,165 6,269,957 4,704,142 3,096,751 3,629,501 3,395,270 5,551,546 344,411 2,262,931 736,172 3,088,765 4,644,432 1,676,246 change year-onyear % 7 107 43 21 71 19 47 2 -15 -13 24 6 9 -34 937 50 353 6 -30 87 [source: Nielsen Media Research] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 19
  20. 20. Grant Goddard radio specialist UK commercial radio listening UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 20
  21. 21. Grant Goddard UK total radio listening radio specialist Adult (15+) weekly reach - % 100 89.7 90.8 91.5 66.2 65.5 66.1 89.9 90.2 89.9 90.3 64.4 64.9 64.2 63.2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 89.6 90.6 88.9 90.3 75 61.7 63.6 61.1 62.3 2008 Q2 2009 Q2 50 25 0 1999 Q2 2000 Q2 2001 Q2 all radio: w eekly reach (%) 2006 Q2 2007 Q2 com m ercial radio: w eekly reach (%) [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 21
  22. 22. Grant Goddard UK total radio listening radio specialist Adult (15+) average hours listened per week 25 23.1 23.6 24.4 24.0 23.9 24.4 23.9 23.5 23.1 22.5 22.2 13.9 13.7 2008 Q2 2009 Q2 20 15 15.4 15.4 15.8 15.2 14.9 15.4 15.1 14.6 14.4 2006 Q2 2007 Q2 10 5 0 1999 Q2 2000 Q2 2001 Q2 2002 Q2 2003 Q2 all radio: average hours/w eek 2004 Q2 2005 Q2 com m ercial radio: average hours/w eek [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 22
  23. 23. Grant Goddard UK total radio listening radio specialist Total adult (15+) hours listened to all radio - ‘000 hours per week 1,200,000 561,706 564,476 573,516 572,682 576,627 569,438 555,137 553,731 558,382 526,154 800,000 486,785 1,000,000 600,000 486,013 506,955 479,284 469,714 482,457 469,980 449,241 459,322 431,081 439,457 1999 Q2 200,000 489,036 400,000 2000 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 Q2 0 all com m ercial radio all BBC radio other radio [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 23
  24. 24. Grant Goddard UK total radio listening radio specialist Location of all radio listening - % other 1% in-car 18% at w ork or outdoors 16% in-hom e 63% Dial-up [Source: RAJAR, year to Q1 2009] [data does not sum to 100%: from Ofcom, The Communications Market 2009, p.193, Figure 3.51] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 24
  25. 25. Grant Goddard UK radio listening by platform radio specialist 19.9 11.1 11.1 10.9 14.0 10.7 10.6 10.5 7.3 10 10.3 9.3 9.5 12 9.9 11.9 14 13.5 13.3 16 17.8 17.5 15.3 18 17.9 16.8 20 18.9 22 20.6 Adult (15+) all radio weekly reach by platform - % 8 2.7 internet platform DAB platform 2009 Q2 2009 Q1 2008 Q4 2008 Q3 2008 Q2 2008 Q1 2007 Q4 2007 Q3 2007 Q2 2007 Q1 2006 Q4 2006 Q3 2005 Q4 2005 Q3 2005 Q2 2005 Q1 2004 Q4 2004 Q3 2004 Q2 2004 Q1 2003 Q4 Dial-up 2003 Q3 2003 Q2 2003 Q1 2002 Q4 2002 Q3 0 2006 Q2 Satellite 2 2006 Q1 4 3.6 6 digital TV platform [source: RAJAR; includes streams, podcasts and time-shifted listening to all online radio services] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 25
  26. 26. Grant Goddard UK commercial radio listening radio specialist Percentage of total commercial radio listening by group owner – Q2 2009 45 40.2 40 35 30 25.2 25 20 15 10.3 10 UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 0.4 0.4 0.3 0.3 0.2 0.1 0.1 Northern Media Group Touch Radio Network Southwest Local Radio Cheshire Radio Sunrise Radio [source: RAJAR, grey columns are publicly quoted companies] 0.7 Kent Messenger Radio The Local Radio Company TIML Golden Square UTV Radio Guardian Media Group Bauer Radio Global Radio 0 1.0 Town & Country Broadcasting 1.0 Cumberland News Group 1.1 Tindle Radio 1.1 UKRD 1.6 Planet Rock 2.9 5 Lincs FM Group 6.9 26
  27. 27. 400,000 466,008 UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 Q2 2009 Q1 2009 425,902 427,050 441,457 439,457 432,016 Q3 2008 Q4 2008 431,081 424,396 431,319 Q2 2008 Q1 2008 Q4 2007 Q3 2007 Q2 2007 Q1 2007 Q4 2006 466,172 463,531 459,322 457,102 449,241 Q2 2006 Q3 2006 449,529 Q1 2006 Q4 2005 Q3 2005 469,980 480,000 Q2 2005 463,420 420,000 Q1 2005 439,709 440,000 464,351 453,692 460,000 Q4 2004 Q3 2004 UK commercial radio listening Grant Goddard radio specialist Total adult (15+) hours listened to commercial radio - ‘000 hours per week [source: RAJAR] 27
  28. 28. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 60 61.1 61.6 61.7 Q4 2008 Q2 2009 Q1 2009 61.5 Q3 2008 Q2 2008 61.5 Q1 2008 61.0 61 Q4 2007 Q3 2007 Q2 2007 Q1 2007 Q4 2006 Q3 2006 Q2 2006 61.6 62 Q1 2006 62.6 62.6 62.3 62.1 62.0 62.0 62.2 63.6 63.4 63.2 62.9 63 Q4 2005 Q3 2005 Q2 2005 Q1 2005 63.8 63.5 64 Q4 2004 Q3 2004 UK commercial radio listening Grant Goddard radio specialist Total commercial radio adult (15+) reach per week - % 65 [source: RAJAR] 28
  29. 29. Grant Goddard UK commercial radio listening radio specialist Total commercial radio average hours per adult (15+) listener per week 13.7 13.5 13.7 13.7 14 13.9 13.9 14.0 14.1 14.1 14.4 14.6 14.6 14.8 14.7 15.0 15.2 15.1 15.0 14.9 15 15.0 16 Q2 2009 Q1 2009 Q4 2008 Q3 2008 Q2 2008 Q1 2008 Q4 2007 Q3 2007 Q2 2007 Q1 2007 Q4 2006 Q3 2006 Q2 2006 Q1 2006 Q4 2005 Q3 2005 Q2 2005 Q1 2005 Q4 2004 Q3 2004 13 [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 29
  30. 30. Grant Goddard UK commercial radio listening radio specialist Commercial radio share of total radio listening (adults 15+) - % 42.2 42.4 42.4 42.1 42.7 43.1 43.3 43.2 42.9 42.6 42.8 43 43.5 43.6 44.0 43.5 43.7 44 43.8 44.2 45 41.1 41.6 42 41 Q2 2009 Q1 2009 Q4 2008 Q3 2008 Q2 2008 Q1 2008 Q4 2007 Q3 2007 Q2 2007 Q1 2007 Q4 2006 Q3 2006 Q2 2006 Q1 2006 Q4 2005 Q3 2005 Q2 2005 Q1 2005 Q4 2004 Q3 2004 40 [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 30
  31. 31. Grant Goddard UK commercial radio listening radio specialist Total hours listened to commercial radio by age group - ‘000 hours per week 55,278 54,587 55,110 51,829 51,605 56,560 60,000 57,437 58,449 51,325 55,638 86,346 84,756 85,479 85,591 77,373 102,018 92,167 74,643 101,762 90,352 83,927 75,230 80,000 74,463 100,000 85,145 83,036 92,215 88,954 120,000 105,792 104,128 124,233 140,000 40,000 20,000 0 15-24 Q2 2001 25-34 Q2 2003 35-44 Q2 2005 45-54 55-64 Q2 2007 65+ Q2 2009 [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 31
  32. 32. Grant Goddard UK commercial radio listening radio specialist Commercial radio adult reach per week by age group - % 55.8 57.3 57.3 60 56.7 56.2 67.5 68.7 66.5 67.5 66.2 69.4 71.4 70.4 72.7 76.9 70.2 71.4 76.8 75.4 70.1 70 72.9 75.4 75.6 80 80.0 81.7 90 40 41.6 41.7 41.8 42.5 39.4 50 30 20 10 0 15-24 Q2 2001 25-34 35-44 Q2 2003 45-54 Q2 2005 55-64 Q2 2007 65+ Q2 2009 [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 32
  33. 33. Grant Goddard UK commercial radio listening radio specialist 13.1 13.5 13.3 14.0 12.6 13.8 14.0 14.0 14.1 14.3 15.3 15.5 16.3 15.4 16.2 15.4 14.6 16.0 13.2 13.7 15.5 15.8 15.5 12.3 13.6 14 14.5 14.8 16 15.3 18 16.1 17.4 Commercial radio average hours per listener per week by age group 12 10 8 6 4 2 0 15-24 Q2 2001 25-34 35-44 Q2 2003 45-54 Q2 2005 55-64 Q2 2007 65+ Q2 2009 [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 33
  34. 34. Grant Goddard UK commercial radio listening radio specialist 46.4 46.9 46.5 44.3 46.1 50 49.9 51.6 53.4 54.3 58.7 52.2 51.4 54.8 59.6 59.4 58.0 59.3 60 60.3 62.4 70 64.4 Commercial radio share of total radio listening by age group - % 25.5 25.5 23.3 23.9 30 24.5 33.7 33.3 33.1 33.4 33.2 40 20 10 0 15-24 Q2 2001 25-34 35-44 Q2 2003 45-54 Q2 2005 55-64 Q2 2007 65+ Q2 2009 [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 34
  35. 35. Grant Goddard UK commercial radio listening radio specialist Listening to commercial radio by platform - % of total commercial radio hours listened digital: internet, 2.0% digital: unspecified, 3.8% digital: DTV, 4.7% digital: DAB, 10.6% unspecified, 13.2% all analogue, 65.8% Dial-up [source: RAJAR, Q2 2009] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 35
  36. 36. UK commercial radio ‘heartland audience’ 15-44 year olds Grant Goddard radio specialist Total 15-44 year olds’ hours listened to radio - ‘000 hours per week 600,000 535,921 499,777 503,851 494,373 500,000 484,452 497,863 489,061 480,950 484,436 451,449 455,850 239,533 241,273 Q2 2008 Q2 2009 400,000 300,000 302,019 304,802 318,209 290,589 285,098 291,367 273,200 258,911 260,285 Q2 2006 Q2 2007 200,000 100,000 0 Q2 1999 Q2 2000 Q2 2001 Q2 2002 all radio: hours listened ('000/w k) Q2 2003 Q2 2004 Q2 2005 com m ercial radio: hours listened ('000/w k) [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 36
  37. 37. Grant Goddard UK commercial radio ‘heartland audience’ 15-44 year olds radio specialist 15-44 year olds’ listening share - % share of all 15-44 year old radio listening 100 2.7 1.9 3.1 1.9 2.4 2.5 2.6 2.8 2.4 2.4 3.5 36.9 37.6 37.5 39.3 38.7 39.0 41.5 43.4 43.8 44.6 43.6 59.4 58.8 58.8 58.5 55.9 53.8 53.7 53.1 52.9 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 75 50 60.4 60.5 25 0 Q2 1999 Q2 2000 com m ercial radio BBC radio other radio [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 37
  38. 38. UK commercial radio ‘heartland audience’ 15-44 year olds Grant Goddard radio specialist 15-44 year olds’ commercial radio listening share - % share of all 15-44 year old radio listening 65 60 55 9.4 8.6 8.0 6.9 1.4 3.6 6.4 6.4 50 3.9 4.7 6.0 6.3 6.3 5.8 5.7 4.9 43.4 41.8 41.1 41.7 Q2 2006 Q2 2007 Q2 2008 Q2 2009 6.3 5.7 45 40 35 30 25 51.8 52.9 52.4 52.6 51.0 48.5 45.6 20 15 10 5 0 Q2 1999 Q2 2000 Q2 2001 local com m ercial radio Q2 2002 Q2 2003 Q2 2004 national FM/AM com m ercial radio Q2 2005 quasi-national + digital com m ercial radio [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 38
  39. 39. Grant Goddard UK commercial radio listening radio specialist 65.8% 67.5% 67.8% 68.4% 69.2% 72.0% 69.6% 65.0% 80% 72.1% Commercial radio adult (15+) hours listened by platform - % of total listening 60% 13.2% 12.9% 13.2% 12.7% 12.5% 9.6% 9.8% 13.6% 21.2% 21.1% 19.6% 19.0% 18.9% 18.4% 18.4% 18.1% 20% 16.8% 13.8% 40% 0% all analogue 2007Q2 2007Q3 all digital 2007Q4 2008Q1 2008Q2 unspecified 2008Q3 2008Q4 2009Q1 2009Q2 [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 39
  40. 40. Grant Goddard UK commercial radio listening radio specialist Commercial radio adult (15+) hours listened by digital platform - % of total listening 9.0% 9.3% 9.0% 9.2% 9.9% 9.9% 10.6% 12% 8.0% 10% 6.3% 8% 1.4% 1.5% 1.7% 1.9% 1.8% 2.2% 1.9% 2.2% 2.0% 4% 2% 2.8% 3.1% 3.1% 3.1% 3.1% 3.2% 3.0% 3.3% 3.8% 3.3% 4.3% 4.3% 4.3% 4.5% 4.2% 4.2% 4.2% 4.7% 6% 0% digital: DAB 2007Q2 2007Q3 digital: DTV 2007Q4 2008Q1 digital: internet 2008Q2 digital: unspecified 2008Q3 2009Q1 2008Q4 2009Q2 [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 40
  41. 41. Grant Goddard UK commercial radio listening radio specialist Commercial radio adult (15+) share of listening by platform - % of total listening 49 48.4 48 47 46.3 46.2 46 45 44 43.4 43.6 43.6 42.7 43 42.4 43.0 42.8 42 42.4 41.6 42.2 41.6 41 41.3 42.5 40.5 40.7 40 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2 com m ercial radio % share of listening via analogue platform com m ercial radio % share of listening via digital platform [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 41
  42. 42. Grant Goddard UK commercial radio listening radio specialist Adult (15+) listening to commercial digital-only radio stations 50% 5.3 4.6 4.7 3.6 30% 33% 3.3 3.5 3.2 3.0 36% 28% 30% 26% 2.3 2.1 3.9 4.0 2 1.9 2.1 2.1 2.7 3 3.0 3.4 4 40% 4.5 5.2 5.0 5 27% 24% 23% 24% 20% 0.7 10% 0.6 1 5.1 5.5 5.5 6 0% [source: RAJAR] 2009Q2 2009Q1 2008Q4 2008Q3 2008Q2 2008Q1 2007Q4 2007Q3 2007Q2 2007Q1 2006Q4 2006Q3 2006Q2 2006Q1 2005Q4 2005Q3 2005Q2 2005Q1 2004Q4 2004Q3 2004Q2 2004Q1 2003Q4 2003Q3 2003Q2 2003Q1 0 listening to commercial digital-only radio stations as % of all commercial radio listening [left axis] listening to commercial digital-only radio stations as % of digital listening to commercial radio [right axis] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 42
  43. 43. Grant Goddard UK radio listening – digital stations radio specialist Adult (15+) listening to digital-only radio stations - ‘000 hours per week 45,000 39,857 40,000 35,000 30,000 22,690 25,000 20,000 15,000 17,167 10,000 5,000 Satellite TOTAL (com m ercial + BBC) COMMERCIAL RADIO 2009Q2 2009Q1 2008Q4 2008Q3 2008Q2 2008Q1 2007Q4 2007Q3 2007Q2 2007Q1 2006Q4 2006Q3 2006Q2 2006Q1 2005Q4 2005Q3 2005Q2 2005Q1 2004Q4 2004Q3 Dial-up 2004Q2 2004Q1 2003Q4 2003Q3 2003Q2 2003Q1 0 BBC RADIO [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 43
  44. 44. Grant Goddard UK radio listening – digital stations radio specialist Listening to national digital-only radio stations 2002 1999 2003 2003 2002 2002 2002 2003 2008 2002 2005 2004 2003 2008 2005 2001 2003 BBC Bauer Bauer BBC BBC BBC Bauer BBC Global TIML Bauer TIML Global BBC7 Planet Rock The Hits Smash Hits Radio BBC 6 Music BBC 1Xtra BBC Asian Network Heat Jazz FM BBC Five Live Sports Extra Chill Absolute Radio Classic Rock Q NME Radio Absolute Radio Xtreme Dial-up The Arrow Mojo Radio internet FreeSat digital platforms Freeview station local DAB group national DAB launched listening total hours per week ('000) Q2 2008 4,363 4,043 5,741 3,301 3,517 2,847 3,195 1,205 Satellite closed 2008 TOTAL 1,777 1,026 1,086 616 420 1,109 1,151 35,397 year-ontotal hours year % share of change in per week total radio hours ('000) Q2 listening Q2 2009 listened (%) 2009 5,320 5,009 4,833 4,288 4,119 3,605 2,516 2,073 1,695 1,607 1,019 967 640 493 372 22 24 -16 30 17 27 -21 72 -11 0.52 0.49 0.47 0.42 0.40 0.35 0.24 0.20 0.16 0.16 0.10 0.09 0.06 0.05 0.04 38,556 9 3.75 -10 -1 -11 4 [source: RAJAR, ‘national’ defined by RAJAR, BBC Asian Network also available on AM in Midlands] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 44
  45. 45. Grant Goddard UK radio listening – commercial digital stations radio specialist Adult (15+) listening to commercial digital-only radio stations - ‘000 hours per week 7,000 6,000 5,000 4,000 3,000 2,000 1,000 Planet Rock The Hits Sm ash Hits Heat Jazz FM Absolute Classic Rock 2009Q2 2009Q1 2008Q4 2008Q3 2008Q2 2008Q1 2007Q4 2007Q3 2007Q2 2007Q1 2006Q4 2006Q3 2006Q2 2006Q1 2005Q4 2005Q3 2005Q2 2005Q1 2004Q4 2004Q3 2004Q1 Dial-up 2003Q4 2003Q3 2003Q2 2003Q1 0 2004Q2 Satellite Q [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 45
  46. 46. Grant Goddard Radio listening – UK radio specialist Share of all radio listening (%) – UK market (51.3m adults 15+) station owner Q2 1999 Q2 2000 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 ALL COMMERCIAL All National Commercial All Local Commercial 49.2 9.1 40.1 47.2 8.3 38.8 46.6 8.0 38.6 45.5 8.1 37.5 44.9 8.4 36.5 45.0 10.1 34.9 44.0 10.2 33.8 42.9 10.7 32.2 43.5 11.2 32.3 42.4 11.2 31.2 42.7 10.8 31.9 ALL BBC All BBC Network Radio BBC Local/Regional 49.0 38.9 10.1 51.1 39.8 11.2 51.3 39.9 11.4 526.0 41.3 11.3 53.0 40.8 11.3 53.1 42.2 10.9 54.0 43.1 10.9 54.7 44.0 10.3 54.3 44.5 9.8 55.5 46.0 9.6 54.6 45.9 8.7 12.5 10.7 10.3 12.9 10.9 10.7 14.3 10.7 9.6 15.6 11.3 8.3 16.3 11.4 7.6 4.1 4.2 4.1 4.4 4.2 4.3 4.9 4.9 4.4 4.5 16.2 11.0 8.3 2.3 4.5 4.5 1.8 1.9 0.9 16.0 11.2 9.2 2.2 4.4 4.3 2.0 1.6 1.0 1.3 1.8 1.1 0.8 1.6 1.2 1.8 1.1 1.0 1.5 1.6 0.5 0.2 0.4 0.2 0.3 0.4 15.7 10.7 10.3 2.4 4.5 4.2 2.3 1.7 1.2 1.6 1.2 1.7 1.1 0.8 1.5 1.2 0.7 0.4 0.6 0.2 0.4 0.8 15.6 11.2 10.3 2.3 4.2 4.0 2.4 1.8 2.0 1.7 1.6 1.8 1.1 0.8 1.5 1.1 0.7 0.4 0.7 0.3 0.5 0.7 16.0 12.0 10.0 2.3 4.6 3.9 2.5 1.8 2.5 1.5 1.7 1.9 1.2 0.9 1.4 0.8 0.7 0.4 0.6 0.4 0.6 0.5 15.5 12.1 10.3 5.9 4.5 3.9 2.5 2.5 2.1 2.1 1.9 1.8 1.2 1.1 1.1 1.0 0.7 0.5 0.5 0.5 0.5 0.5 BBC Radio 2 BBC Radio 4 BBC Radio 1 Total Heart (UK) BBC Radio FIVE LIVE Classic FM Total Magic Galaxy Network (UK) Total Smooth Radio Total Real Radio Total Kiss Network talkSPORT BBC Radio 3 Total LBC (UK) Total Absolute Radio Gold Network (UK) BBC World Service BBC7 Total Kerrang! Planet Rock The Hits Total XFM (UK) BBC BBC BBC Global BBC Global Bauer Global GMG GMG Bauer UTV BBC Global TIML Global BBC BBC Bauer Bauer Global 0.7 1.8 1.3 1.4 1.2 1.5 1.1 1.8 1.1 1.6 1.1 2.9 2.3 2.3 1.2 1.6 0.7 0.3 0.6 0.2 0.1 0.3 0.4 [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 46
  47. 47. Grant Goddard Radio listening – London radio specialist Share of all radio listening (%) – London market (10.9m adults 15+) station platform owner ALL COMMERCIAL ALL BBC Radio 4 Radio 2 Magic FM Capital Radio Radio 1 Heart FM Kiss FM Radio Five Live LBC 97.3 Classic FM TalkSport Absolute Radio Radio 3 Gold London Sunrise Radio Choice FM Smooth FM BBC London Xfm World Service LBC News 1152 1Xtra 6Music The Hits Club Asia BBC7 Premier Christian Radio Q2 1999 Q2 2000 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 60.3 38.3 FM/AM FM FM FM FM FM FM AM FM FM AM FM/AM FM AM AM FM FM FM FM AM AM digital digital digital AM digital AM BBC BBC Bauer Global BBC Global Bauer BBC Global Global UTV TIML BBC Global Sunrise Global GMG BBC Global BBC Global BBC BBC Bauer BBC - 56.2 42.0 57.6 39.7 53.6 44.5 55.7 42.1 54.7 42.9 52.7 44.7 53.3 43.2 53.2 44.8 50.6 47.2 53.5 43.3 13.6 10.9 6.2 13.1 4.7 5.5 3.3 4.0 0.9 3.6 2.2 4.1 1.8 4.7 2.0 0.6 1.3 0.6 0.8 n/a 2.8 14.6 10.6 4.7 11.3 5.7 5.2 4.3 4.5 0.7 5.0 1.8 3.8 2.2 3.4 1.7 0.7 1.3 1.2 1.2 n/a 2.7 14.1 10.6 4.6 11.1 5.0 5.0 4.6 4.0 0.6 4.8 1.9 3.9 1.8 3.4 1.5 0.8 1.4 0.8 1.7 n/a 3.5 15.9 12.3 3.5 10.3 4.7 5.8 4.2 5.2 0.9 5.5 2.2 3.3 1.9 3.5 1.4 0.9 1.7 0.8 1.3 n/a 2.2 14.7 10.9 4.4 8.9 4.1 6.7 4.6 4.1 2.7 4.8 2.0 3.1 1.5 2.7 2.1 1.1 2.0 1.4 1.1 1.3 1.1 n/a n/a 14.2 11.5 4.6 6.6 3.6 6.5 4.7 4.9 3.0 5.2 2.1 3.6 1.8 2.5 2.1 1.3 1.8 2.1 1.7 1.1 0.7 0.1 0.1 0.2 n/a 0.3 0.8 14.5 12.3 5.1 6.1 4.8 5.0 4.1 4.5 3.7 4.5 2.3 2.3 2.0 1.7 1.4 2.6 1.9 1.6 1.6 0.6 1.2 0.1 0.3 0.3 n/a 0.2 0.9 13.1 10.7 6.5 5.0 5.9 6.1 4.4 4.5 2.9 4.3 2.8 2.5 1.3 1.3 1.4 1.9 2.1 1.5 2.3 1.1 0.5 0.2 0.2 0.3 n/a 0.5 1.1 14.6 10.6 6.2 4.1 5.5 6.2 4.5 4.6 3.1 4.3 2.4 3.3 1.6 1.4 1.6 1.6 1.4 1.5 2.0 1.1 0.7 0.4 0.4 0.3 0.7 0.6 0.7 15.3 12.0 7.4 4.6 5.7 5.7 4.5 5.5 2.7 3.9 2.4 3.2 2.0 0.8 1.1 1.9 1.7 1.4 1.1 0.9 0.8 0.3 0.3 0.4 0.6 0.5 0.4 14.2 10.4 6.5 6.2 5.4 5.1 5.0 4.7 4.6 4.1 2.5 2.5 2.1 1.8 1.4 1.4 1.4 1.3 1.2 0.9 0.6 0.5 0.5 0.5 0.5 0.5 0.4 0.8 1.0 0.9 0.6 n/a n/a 0.6 [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 47
  48. 48. Grant Goddard UK commercial radio listening radio specialist Commercial radio listening & station numbers - million hours listened per annum 350 272 268 261 255 248 303 315 40,000 205 226 250 242 300 288 310 50,000 122 107 106 177 30,000 143 150 126 172 200 20,000 60 50 49 49 48 42 38 26 19 19 19 19 10,000 9 16 50 33 76 100 [source: Ofcom, RAJAR] 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 1979 1978 1977 1976 1975 0 1974 0 num ber of analogue local com m ercial radio stations [left axis] volum e of listening to com m ercial radio (m illion hrs/annum ) [right axis] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 48
  49. 49. Grant Goddard radio specialist UK radio receivers UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 49
  50. 50. Grant Goddard UK radio receiver sales radio specialist UK radio receiver sales – four quarter moving average - ‘000 units per annum DAB receivers as percentage of total receiver sales 10,550 10,169 9,892 Q3 2005 Q4 2005 Q1 2006 Q2 2006 4,000 2,070 7,657 Q4 2008 10,657 Q2 2005 9,495 10,611 Q1 2005 6,000 10,678 8,000 7,284 8,030 Q3 2008 2,125 2,174 8,227 Q2 2008 2,180 2,114 8,209 Q1 2008 7,906 Q3 2007 2,006 1,824 7,854 Q2 2007 8,140 1,761 7,978 Q1 2007 Q4 2007 1,734 8,062 Q4 2006 1,680 1,575 10,000 1,566 1,493 1,407 1,208 1,051 8% 9% 10% 12% 13% 14% 14% 17% 18% 18% 19% 20% 20% 21% 21% 22% 22% 951 12,000 2,000 [source: GfK/DRDB] analogue radio unit sales ('000) UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 DAB radio unit sales ('000) Q1 2009 Q3 2006 0 e 50
  51. 51. 135 780 2004 Sep UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 7,665 7,300 6942 6452 9,011 8,528 10,000 2009 Mar 2008 Dec 2008 Sep 5488 5125 4826 4444 8,000 2008 Jun 2008 Mar 2007 Dec 2007 Sep 3648 3340 6,000 2007 Jun 2007 Mar 2006 Dec 2006 Sep 2006 Jun 3053 2715 2034 1740 1535 4,000 2006 Mar 2005 Dec 2005 Sep 2005 Jun 2005 Mar 1290 646 2004 Jun 2,000 2004 Dec 544 2004 Mar 2003 Sep 433 250 2003 Jun 2003 Dec 197 2003 Mar 0 158 2002 Dec UK DAB radio receiver sales Grant Goddard radio specialist Cumulative DAB receiver sales - ‘000 units [source: GfK/DRDB, Q2 2009 data unavailable] 51
  52. 52. Grant Goddard UK DAB radio receiver sales radio specialist 964 Quarterly DAB receiver sales - ‘000 units per quarter 1,000 200 180 863 179 796 162 153 121 119 140 681 750 160 120 38 366 60 299 358 363 382 308 287 338 294 134 102 34 40 17 18 13 5 100 80 21 28 40 20 4 20 1 -1 -10 53 39 111 183 250 205 245 500 483 489 510 101 0 0 quarterly DAB receiver sales ('000) [left axis] 2009 Q1 2008 Q4 2008 Q3 2008 Q2 2008 Q1 2007 Q4 2007 Q3 2007 Q2 2007 Q1 2006 Q4 2006 Q3 2006 Q2 2006 Q1 2005 Q4 2005 Q3 2005 Q2 2005 Q1 2004 Q4 2004 Q3 2004 Q2 2004 Q1 2003 Q4 2003 Q3 2003 Q2 -20 year-on-year change (%) [right axis] [source: GfK/DRDB, Q2 2009 data unavailable] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 52
  53. 53. Grant Goddard UK DAB radio receiver ownership radio specialist Percentage of adults (15+) who own a DAB radio receiver at home 33.0 32.1 29.7 28.7 27.3 22.3 21.7 2008Q2 15.3 2006Q3 16.0 15.3 11.1 2005Q4 2006Q2 10.5 4.5 2004Q3 2005Q3 4.4 2004Q2 5.3 3.9 2004Q1 8.1 10 9.1 13.6 20 20.3 19.5 27.3 30 2008Q1 40 2009Q2 2009Q1 2008Q4 2008Q3 2007Q4 2007Q3 2007Q2 2007Q1 2006Q4 2006Q1 2005Q2 2005Q1 2004Q4 0 [source: RAJAR] UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 53
  54. 54. Grant Goddard radio specialist  Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 54

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