'United Kingdom Commercial Radio: Q2 2008' by Grant Goddard

UK Commercial Radio
Q2 2008
Grant Goddard [+44 (0)207 851 0909]
September 2008

UK Commercial Radio Q2 2008 [2008-84] Grant Goddard +44 (0)207 851 0909 2
UK commercial radio revenues

Quarterly revenues - £m per quarter149.7
168.4
157.6
158.3
159.8
165.2
162.0
143.3
152.5
155.7
151.2
148.2
141.4
140.9
148.9
149.4
149.0
150.9
159.8
134.2
0
50
100
150
200
2003Q3
2003Q4
2004Q1
2004Q2
2004Q3
2004Q4
2005Q1
2005Q2
2005Q3
2005Q4
2006Q1
2006Q2
2006Q3
2006Q4
2007Q1
2007Q2
2007Q3
2007Q4
2008Q1
2008Q2
[Source: Radio Advertising Bureau]

Four-quarter moving average revenues - £m per annum
582.3
603.9
621.2
634.0
644.1
640.9
645.3
630.3
623.0
613.5
602.7
607.6
596.5
581.7
579.4
580.6
588.2
598.2
609.1
594.0
0
100
200
300
400
500
600
700
2003Q3
2003Q4
2004Q1
2004Q2
2004Q3
2004Q4
2005Q1
2005Q2
2005Q3
2005Q4
2006Q1
2006Q2
2006Q3
2006Q4
2007Q1
2007Q2
2007Q3
2007Q4
2008Q1
2008Q2

Annual revenues - £m per annum
141.7
136.6
129.0
141.0
178.3
220.1
270.7
308.8
354.1
418.1
464.4
594.6
549.0
562.7
604.0
641.0
613.4
581.7
598.2
0
100
200
300
400
500
600
700
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007

Annual revenues by source - £m per annum71
73
65
74
91
103
121
136
152
160
154
145
143
149
169
183
173
158
159
71
64
64
67
87
117
150
172
203
258
311
388
344
342
359
364
348
323
337
61
62
71
76
94
93
101
101
0
100
200
300
400
500
600
700
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Local Advertisers National Advertisers Branded Content

Annual revenues - £m per annum at 2007 prices
[Source: Radio Advertising Bureau/Enders Analysis, base: RPI]
254.2
223.7
199.6
210.3
261.8
315.6
375.1
417.8
464.5
530.3
580.1
721.3
654.5
659.8
688.3
709.3
660.0
606.7
598.2
0
100
200
300
400
500
600
700
800
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007

Annual revenues by source - £m per annum at 2007 prices
[Source: Radio Advertising Bureau/Enders Analysis, base: RPI]
127
119
101
110
134
148
167
185
199
203
192
176
170
175
192
203
186
164
159
127
104
99
100
128
168
208
233
266
327
388
471
410
401
409
403
374
337
337
74
74
84
87
104
100
106
101
0
100
200
300
400
500
600
700
800
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Local Advertisers National Advertisers Branded Content

UK commercial radio advertising expenditure
Commercial radio top product categories - 12-month moving averages - £ per annum
12-month moving
average Jul 2008 radio share
12-month moving
average Jul 2007
change
year-on-
year
£ % £ %
1 Motors 82,110,154 14.5 75,688,736 8.5
2 Government Institutions 80,713,676 14.3 76,303,346 5.8
3 Entertainment & Media 73,184,152 13.0 72,241,281 1.3
4 Retail 67,693,614 12.0 73,375,961 -7.7
5 Business Services 37,186,418 6.6 37,499,095 -0.8
6 Household Furnishing & Equipment 36,632,173 6.5 40,389,742 -9.3
7 Finance 36,370,572 6.4 52,717,402 -31.0
8 Telecommunications 34,735,821 6.2 38,282,576 -9.3
9 Travel & Transport 27,047,219 4.8 27,917,468 -3.1
10 Food 13,514,631 2.4 16,020,520 -15.6
11 Drink 12,338,780 2.2 12,623,593 -2.3
12 Property 11,992,904 2.1 13,008,522 -7.8
13 Cosmetics & Toiletries 11,462,502 2.0 12,000,264 -4.5
14 Pharmaceutical 11,434,240 2.0 12,324,362 -7.2
15 Computers 8,044,353 1.4 7,669,092 4.9
16 Online Retail 5,651,242 1.0 3,735,296 51.3
17 Household Stores 5,307,980 0.9 4,021,727 32.0
18 Miscellaneous 3,837,229 0.7 4,457,563 -13.9
19 Leisure Equipment 3,036,540 0.5 2,526,862 20.2
20 Clothing & Accessories 2,790,589 0.5 2,472,861 12.9
Rank Sector
[Source: Nielsen Media Research]

Commercial radio top advertisers 12-month moving averages - £ per annum
12-month moving
average Jul 2008
radio
share
12-month moving
average Jul 2007
change year-
on-year
£ % £ %
1 COI Communications 48,201,351 28.3 44,285,601 26.5
2 DFS Furniture 5,895,481 6.8 7,845,928 -24.9
3 Sainsburys 5,852,530 10.5 8,046,564 -22.8
4 Ford 5,580,315 10.8 5,457,455 2.3
5 Volkswagen UK 5,525,688 12.8 1,352,982 308.4
6 Hutchison 3G UK Ltd 5,252,134 17.5 5,214,604 0.7
7 Autoglass 4,983,117 81.4 6,205,806 -19.7
8 Sky 4,756,681 4.4 5,973,058 -20.4
9 Procter & Gamble 4,703,616 2.5 4,062,198 15.8
10 Yell 4,667,786 33.0 4,572,625 2.1
11 Blockbuster Entertainment 4,303,925 54.8 1,173,052 266.9
12 Specsavers Optical Group 4,259,578 10.6 2,448,723 74.0
13 Renault 4,251,519 9.4 3,919,523 8.5
14 Vodafone UK 3,714,865 6.7 7,958,298 -53.3
15 BT 3,707,969 6.3 4,951,609 -25.1
16 T Mobile Network 3,542,494 7.2 758,063 367.3
17 Vauxhall 3,480,581 6.8 3,80,321 -8.4
18 Unilever UK 3,339,163 2.3 3,863,563 -13.6
19 Tiscali 3,186,685 15.4 1,993,963 59.8
20 Dreams Bed Superstores 2,925,027 15.9 2,033,595 43.8
Rank Advertiser
[Source: Nielsen Media Research]

Product categories - % change in 12-month moving average radio advertising expenditure
Sector May-08 Jun-08 Jul-08
Motors 7.3 8.1 8.5
Government Institutions 7.8 7.4 5.8
Entertainment & Media -1.0 1.1 1.3
Retail 3.2 -7.4 -7.7
Business Services 12.9 0.6 -0.8
Household Furnishing & Equipment -8.0 -8.9 -9.3
Finance -27.7 -30.9 -31.0
Telecommunications -12.4 -6.7 -9.3
Travel & Transport -11.4 -7.2 -3.1
Food -27.1 -14.7 -15.6
Drink 16.0 2.3 -2.3
Property 4.7 -4.6 -7.8
Cosmetics & Toiletries 17.9 -0.5 -4.5
Pharmaceutical -0.6 -5.0 -7.2
Computers 20.1 4.0 4.9
Online Retail 64.4 69.4 51.3
Household Stores 30.1 56.1 32.0
Miscellaneous -17.8 -15.8 -13.9
Leisure Equipment 34.1 27.3 20.2
Clothing & Accessories 11.0 0.8 12.9
[Source: Nielsen Media Research, ranked by radio expenditure July 2008 12-month moving average]

UK commercial radio listening

Percentage of total commercial radio listening by station owner – Q2 2008
27.4
25.3
12.0 11.4
7.2
3.7
1.8 1.5 1.0 0.9 0.9 0.7 0.6 0.4 0.3 0.2 0.2 0.2 0.1 0.0 0.0 0.0
0
5
10
15
20
25
30
GCapMedia
BauerRadio
GlobalRadio
GuardianMediaGroup
UTVRadio
TIMLGoldenSquare
TheLocalRadioCompany
LincsFMGroup
SunriseRadio
PlanetRock
UKRD
CumberlandNewsGroup
TindleRadio
Town&CountryBroadcasting
KentMessengerRadio
NorthernMediaGroup
ForwardMedia
LaserBroadcasting
AbsoluteRadioInternational
CanWestMediaWorksUK
AdventureRadio
MidlandNewsAssociation
[Source: RAJAR, grey columns are publicly quoted companies]

Total adult (15+) hours listened per week to commercial radio (000)
492,822
486,848
494,622
482,457
466,008
464,351
463,420
469,980
466,172
453,692
449,529
449,241
463,531
457,102
439,709
459,322
441,457
431,319
424,396
431,081
400,000
420,000
440,000
460,000
480,000
500,000
520,000
Q32003
Q42003
Q12004
Q22004
Q32004
Q42004
Q12005
Q22005
Q32005
Q42005
Q12006
Q22006
Q32006
Q42006
Q12007
Q22007
Q32007
Q42007
Q12008
Q22008
[Source: RAJAR]

Total commercial radio adult (15+) reach per week (%)65.3
65.2
65.4
64.2
63.5
63.8
63.4
63.2
62.2
62.6
61.6
61.7
62.0
62.9
62.6
63.6
62.0
61.0
61.6
61.1
60
62
64
66
Q32003
Q42003
Q12004
Q22004
Q32004
Q42004
Q12005
Q22005
Q32005
Q42005
Q12006
Q22006
Q32006
Q42006
Q12007
Q22007
Q32007
Q42007
Q12008
Q22008
[Source: RAJAR]

Total commercial radio average hours per adult (15+) listened per week15.6
15.4
15.6
15.4
15.0
14.9
15.0
15.1
15.2
14.7
14.8
14.6
15.0
14.6
14.1
14.4
14.1
14.0
13.7
13.9
13
14
15
16
Q32003
Q42003
Q12004
Q22004
Q32004
Q42004
Q12005
Q22005
Q32005
Q42005
Q12006
Q22006
Q32006
Q42006
Q12007
Q22007
Q32007
Q42007
Q12008
Q22008
[Source: RAJAR]

Total adult (15+) hours listened per week to all radio (000)
492,822
486,848
494,622
482,457
466,008
464,351
463,420
469,980
466,172
453,692
449,529
449,241
463,531
457,102
439,709
459,322
441,457
431,319
424,396
431,081
551,924
568,985
571,893
569,438
580,393
567,674
574,061
576,627
584,914
583,979
583,654
572,682
576,848
575,587
584,837
573,516
555,204
564,034
587,057
564,476
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Q32003
Q42003
Q12004
Q22004
Q32004
Q42004
Q12005
Q22005
Q32005
Q42005
Q12006
Q22006
Q32006
Q42006
Q12007
Q22007
Q32007
Q42007
Q12008
Q22008
commercial radio BBC radio other radio
[Source: RAJAR]

Commercial radio share of total radio listening (%)46.2
45.3
45.5
45.0
43.7
44.2
43.8
44.0
43.5
42.8
42.6
42.9
43.6
43.2
42.1
43.5
43.3
42.4
41.1
42.4
40
41
42
43
44
45
46
47
Q32003
Q42003
Q12004
Q22004
Q32004
Q42004
Q12005
Q22005
Q32005
Q42005
Q12006
Q22006
Q32006
Q42006
Q12007
Q22007
Q32007
Q42007
Q12008
Q22008
[Source: RAJAR]

Total hours listened per week to commercial radio by age group (000)
82,778
108,070
113,954
82,180
48,641
50,389
77,598
69,313
92,623
82,058
54,387
55,104
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
110,000
120,000
130,000
15-24 25-34 35-44 45-54 55-64 65+
Q2 2000 Q2 2002 Q2 2004 Q2 2006 Q2 2008
[Source: RAJAR]

Commercial radio adult reach per week by age group (%)81.7
76.3
75.1
67.5
55.3
39.3
73.0
66.8
67.6
65.7
55.0
41.3
0
10
20
30
40
50
60
70
80
90
15-24 25-34 35-44 45-54 55-64 65+
Q2 2000 Q2 2002 Q2 2004 Q2 2006 Q2 2008
[Source: RAJAR]

Commercial radio average hours per adult listened per week by age group14.9
16.0
16.7
15.7
13.9
13.8
13.0
13.2
14.9
15.2
13.5
13.4
0
2
4
6
8
10
12
14
16
18
15-24 25-34 35-44 45-54 55-64 65+
Q2 2000 Q2 2002 Q2 2004 Q2 2006 Q2 2008
[Source: RAJAR]

Commercial radio adult (15+) hours listened by platform (%)65.0%
13.8%
21.2%
6.3%
3.3%
1.4%
2.8%
69.6%
16.8%
13.6%
8.0%
4.3%
1.5%
3.1%
72.1%
18.1%
9.8%
9.0%
4.3%
1.7%
3.1%
72.0%
18.4%
9.6%
9.3%
4.3%
1.9%
3.1%
69.2%
18.4%
12.5%
9.0%
4.5%
1.8%
3.1%
0%
20%
40%
60%
80%
all analogue all digital unspecified digital: DAB digital: DTV digital:
internet
digital:
unspecified
2007Q2 2007Q3 2007Q4 2008Q1 2008Q2
[Source: RAJAR]

Commercial radio adult (15+) share of listening by platform (%)
42.8
42.4
41.3
40.7
42.2
46.3
48.4
46.2
42.4
43.4
40
41
42
43
44
45
46
47
48
49
2007Q2 2007Q3 2007Q4 2008Q1 2008Q2
commercial radio % share of listening via analogue platform
commercial radio % share of listening via digital platform
[Source: RAJAR]

Adult (15+) listening to commercial digital-only radio stations
0.6
0.7
2.1
2.1
1.9
2.1
2.3
2.7
3.0
3.0
3.4
3.2
3.5
4.0
3.9
3.3
3.6
5.0
5.5
5.1
5.5
4.7
36%
33%
28%
30%
26%
0
1
2
3
4
5
6
2003Q1
2003Q2
2003Q3
2003Q4
2004Q1
2004Q2
2004Q3
2004Q4
2005Q1
2005Q2
2005Q3
2005Q4
2006Q1
2006Q2
2006Q3
2006Q4
2007Q1
2007Q2
2007Q3
2007Q4
2008Q1
2008Q2e
0%
10%
20%
30%
40%
50%
60%
listening to commercial digital-only radio stations as % of all commercial radio listening [left axis]
listening to commercial digital-only radio stations as % of digital listening to commercial radio [right axis]
[Source: RAJAR, Q2 2008 is estimated]

UK radio listening by platform
How often do you access the radio (% of respondents by platform)
Dial-up
Satellite
63
14
4
3
2
24
6
13
7
4
5
2
11
7
1
2
3
8
5
5
6
53
54
65
76
1
22
11
14
12
0
10
20
30
40
50
60
70
80
analogue radio digital radio via DAB digital radio via TV digital radio via
internet
radio via mobile
phone
every day once a week once a month tried it once never no access to device
[Source: Ofcom research, Q1 2008]

UK radio listening by location
Location of all radio listening (% of listening)
Dial-up
Satellite
[Source: RAJAR, Q1 2008]
in-home 63%
at work or
outdoors 16%
in-car 20%
other 1%

Radio listening – UK
Share of all radio listening (%) – UK market (50.7m adults 15+)
[Source: RAJAR]
station owner Q2 1999 Q2 2000 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008
ALL COMMERCIAL 49.2 47.2 46.6 45.5 44.9 45.0 44.0 42.9 43.5 42.4
All National Commercial 9.1 8.3 8.0 8.1 8.4 10.1 10.2 10.7 11.2 11.2
All Local Commercial 40.1 38.8 38.6 37.5 36.5 34.9 33.8 32.2 32.3 31.2
ALL BBC 49.0 51.1 51.3 526.0 53.0 53.1 54.0 54.7 54.3 55.5
All BBC Network Radio 38.9 39.8 39.9 41.3 40.8 42.2 43.1 44.0 44.5 46.0
BBC Local/Regional 10.1 11.2 11.4 11.3 11.3 10.9 10.9 10.3 9.8 9.6
BBC Radio 2 BBC 12.5 12.9 14.3 15.6 16.3 16.2 16.0 15.7 15.6 16.0
BBC Radio 4 BBC 10.7 10.9 10.7 11.3 11.4 11.0 11.2 10.7 11.2 12.0
BBC Radio 1 BBC 10.3 10.7 9.6 8.3 7.6 8.3 9.2 10.3 10.3 10.0
BBC Radio FIVE LIVE BBC 4.1 4.1 4.2 4.9 4.4 4.5 4.4 4.5 4.2 4.6
Classic FM GCap 4.2 4.4 4.3 4.9 4.5 4.5 4.3 4.2 4.0 3.9
Total Magic Bauer 1.8 2.0 2.3 2.4 2.5
Total Smooth Radio GMG 0.7 0.9 1.0 1.2 2.0 2.5
Total Heart (UK) Global 2.3 2.2 2.4 2.3 2.3
talkSPORT UTV 1.8 1.4 1.5 1.8 1.6 1.8 1.8 1.7 1.8 1.9
Galaxy Network (UK) Global 1.9 1.6 1.7 1.8 1.8
Total Kiss Network Bauer 1.3 1.2 1.2 1.6 1.7
Total Real Radio GMG 1.6 1.7 1.5
Total Virgin Radio TIML 2.9 2.3 2.3 1.2 1.6 1.6 1.5 1.5 1.5 1.4
BBC Radio 3 BBC 1.3 1.2 1.1 1.1 1.1 1.1 1.1 1.1 1.1 1.2
Total LBC (UK) Global 0.8 1.0 0.8 0.8 0.9
GCap Gold Network UK GCap 0.8

Radio listening – London
Share of all radio listening (%) – London market (10.8m adults 15+)
station platform owner Q2 1999 Q2 2000 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008
ALL COMMERCIAL 60.3 56.2 57.6 53.6 55.7 54.7 52.7 53.3 53.2 50.6
ALL BBC 38.3 42.0 39.7 44.5 42.1 42.9 44.7 43.2 44.8 47.2
Radio 4 FM/AM BBC 13.6 14.6 14.1 15.9 14.7 14.2 14.5 13.1 14.6 15.3
Radio 2 FM BBC 10.9 10.6 10.6 12.3 10.9 11.5 12.3 10.7 10.6 12.0
Magic FM FM Bauer 6.2 4.7 4.6 3.5 4.4 4.6 5.1 6.5 6.2 7.4
Heart FM FM Global 5.5 5.2 5.0 5.8 6.7 6.5 5.0 6.1 6.2 5.7
Radio 1 FM BBC 4.7 5.7 5.0 4.7 4.1 3.6 4.8 5.9 5.5 5.7
Radio Five Live AM BBC 4.0 4.5 4.0 5.2 4.1 4.9 4.5 4.5 4.6 5.5
Capital FM FM GCap 13.1 11.3 11.1 10.3 8.9 6.6 6.1 5.0 4.1 4.6
Kiss FM FM Bauer 3.3 4.3 4.6 4.2 4.6 4.7 4.1 4.4 4.5 4.5
Classic FM FM GCap 3.6 5.0 4.8 5.5 4.8 5.2 4.5 4.3 4.3 3.9
Virgin Radio FM/AM TIML 4.1 3.8 3.9 3.3 3.1 3.6 2.3 2.5 3.3 3.2
LBC 97.3 FM Global 0.9 0.7 0.6 0.9 2.7 3.0 3.7 2.9 3.1 2.7
TalkSport AM UTV 2.2 1.8 1.9 2.2 2.0 2.1 2.3 2.8 2.4 2.4
Radio 3 FM BBC 1.8 2.2 1.8 1.9 1.5 1.8 2.0 1.3 1.6 2.0
Choice FM FM GCap 0.6 0.7 0.8 0.9 1.1 1.3 2.6 1.9 1.6 1.9
Smooth FM FM GMG 1.3 1.3 1.4 1.7 2.0 1.8 1.9 2.1 1.4 1.7
BBC London FM BBC 0.6 1.2 0.8 0.8 1.4 2.1 1.6 1.5 1.5 1.4
Sunrise Radio AM Sunrise 2.0 1.7 1.5 1.4 2.1 2.1 1.4 1.4 1.6 1.1
Xfm FM GCap 0.8 1.2 1.7 1.3 1.1 1.7 1.6 2.3 2.0 1.1
World Service AM/digital BBC n/a n/a n/a n/a 1.3 1.1 0.6 1.1 1.1 0.9
Gold London AM GCap 4.7 3.4 3.4 3.5 2.7 2.5 1.7 1.3 1.4 0.8
LBC News (AM) AM Global 2.8 2.7 3.5 2.2 1.1 0.7 1.2 0.5 0.7 0.8
Club Asia AM - n/a n/a n/a n/a 0.7 0.6
BBC7 digital BBC 0.3 0.2 0.5 0.6 0.5
The Hits digital Bauer 0.2 0.3 0.3 0.3 0.4
Planet Rock digital - n/a n/a n/a n/a 0.1 0.2 0.2 0.3 0.4
Premier Christian Radio AM - 0.8 1.0 0.9 0.6 0.6 0.8 0.9 1.1 0.7 0.4
6Music digital BBC n/a 0.1 0.3 0.2 0.4 0.3
[Source: RAJAR]

UK radio receivers

UK radio receiver sales
UK radio receiver sales – four-quarter moving average (000 per annum)
DAB receivers as percentage of total receiver sales
[Source: GfK/DRDB]
8% 9% 10% 12% 13% 14% 14% 17% 18% 18% 19% 20% 20% 21%
10,678
10,611
10,657
10,550
10,169
9,892
9,495
8,062
7,978
7,854
7,906
8,140
8,209
8,227
951
1,051
1,208
1,407
1,493
1,566
1,575
1,680
1,734
1,761
1,824
2,006
2,114
2,174
0
2,000
4,000
6,000
8,000
10,000
12,000
Q12005
Q22005
Q32005
Q42005
Q12006
Q22006
Q32006
Q42006
Q12007
Q22007
Q32007
Q42007
Q12008
Q22008
Analogue radios DAB radios

UK DAB radio receiver sales
Monthly DAB receiver sales (000 per month)
6
6
11
11
12
17
16
17
20
18
30
134
42
31
39
30
31
41
34
40
61
55
109
346
102
70
73
64
77
64
93
103
98
118
170
394
149
96
93
85
112
90
110
102
96
154
188
454
171
110
101
91
114
94
128
119
115
164
248
552
214
147
129
113
137
108
0
100
200
300
400
500
600
Jan-03
Apr-03
Jul-03
Oct-03
Jan-04
Apr-04
Jul-04
Oct-04
Jan-05
Apr-05
Jul-05
Oct-05
Jan-06
Apr-06
Jul-06
Oct-06
Jan-07
Apr-07
Jul-07
Oct-07
Jan-08
Apr-08
[Source: GfK/DRDB]

UK DAB radio receiver sales
Cumulative DAB receiver sales (000)141
147
158
169
180
197
214
230
250
269
299
433
475
506
544
574
605
646
680
720
780
835
944
1,290
1,392
1,462
1,535
1,600
1,676
1,740
1,832
1,935
2,034
2,151
2,322
2,715
2,864
2,960
3,053
3,138
3,250
3,340
3,450
3,552
3,648
3,802
3,990
4,444
4,615
4,725
4,826
4,917
5,031
5,125
5,253
5,372
5,488
5,652
5,900
6,452
6,666
6,813
6,942
7,055
7,192
7,300
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Jan-03
Apr-03
Jul-03
Oct-03
Jan-04
Apr-04
Jul-04
Oct-04
Jan-05
Apr-05
Jul-05
Oct-05
Jan-06
Apr-06
Jul-06
Oct-06
Jan-07
Apr-07
Jul-07
Oct-07
Jan-08
Apr-08
[Source: GfK/DRDB]

UK DAB radio receiver ownership
Percentage of adults (15+) who own a DAB radio receiver at home3.9
4.4
4.5
5.3
8.1
9.1
10.5
11.1
13.6
15.3
15.3
16.0
19.5
20.3
21.7
22.3
27.3
27.3
0
10
20
30
2004Q1
2004Q2
2004Q3
2004Q4
2005Q1
2005Q2
2005Q3
2005Q4
2006Q1
2006Q2
2006Q3
2006Q4
2007Q1
2007Q2
2007Q3
2007Q4
2008Q1
2008Q2
[Source: RAJAR]

Access to digital radio platforms
Percentage of UK households with access to digital radio platforms
9
37
27
57
38
12
0
10
20
30
40
50
60
70
80
90
internet digital TV DAB radio
[Source: Ofcom, Q1 2008]
Broadband
Dial-up
Cable
Terrestrial
Satellite
67%
87%
27%

'United Kingdom Commercial Radio: Q2 2008' by Grant Goddard

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