Legacies are an important potential source of voluntary income for charities. While large charities engage in expensive advertising campaigns, smaller charities can start legacy fundraising with minimal costs by focusing on current supporters. Researching any previous legacies received and the demographics of existing supporters can help inform a legacy fundraising strategy. Messaging through existing communications like newsletters and websites can help raise awareness about including charities in wills. Targeting specific groups like single people without children may also help attract new legacy donors.

1. Legacy Fundraising from scratch Graham Richards MInstF(Cert) Freelance Fundraiser

26. Thank you Graham Richards Freelance Fundraiser [email_address] Web: www.freelancefundraiser.co.uk