Chris Garrett Non Profit Presentation

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Presentation by Chris Garrett about the use of blogging by charities and how to get started

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Chris Garrett Non Profit Presentation

  1. 1. What Are Blogs Good For? Chris Garrett What Are Blogs Good For?
  2. 2. Why Blog? <ul><li>Attract </li></ul><ul><li>Inform/Insights (in both directions) </li></ul><ul><li>Interact </li></ul><ul><li>Retain </li></ul><ul><li>Energize </li></ul><ul><li>Recruit </li></ul>What Are Blogs Good For?
  3. 3. Attract, Retain, Recruit What Are Blogs Good For? BLOG Email RSS Twitter Referral Forwards Re-tweets Email RSS Twitter SEO Social Links PR
  4. 4. Social Media Journey <ul><li>Take your audience on a journey </li></ul>What Are Blogs Good For? Visitor Return Visitor Subscriber “ Converted” Advocate
  5. 5. What You Need to Blog? <ul><li>A blog :) </li></ul><ul><li>Patience. </li></ul><ul><li>Practice. </li></ul><ul><li>Perseverance. </li></ul><ul><li>… and Other People. </li></ul>What Are Blogs Good For?
  6. 6. Audience & Community What Are Blogs Good For?
  7. 7. Your Uniqueness What Are Blogs Good For?
  8. 8. Branding What Are Blogs Good For? Your Brand Here
  9. 9. Content & Writing What Are Blogs Good For? What you know What readers want Blog This
  10. 10. Traffic & SEO What Are Blogs Good For?
  11. 11. Networking What Are Blogs Good For?
  12. 12. Building a Blog & Tech Stuff What Are Blogs Good For?
  13. 13. Productivity What Are Blogs Good For?
  14. 14. Decide: <ul><li>Team - Who does what? When? </li></ul><ul><li>Schedule - Dedicate resources </li></ul><ul><li>Topics - Build your topic bank </li></ul><ul><li>Drafts - Create “panic posts” </li></ul><ul><li>Workflow - Tighten your routine </li></ul>What Are Blogs Good For?
  15. 15. Questions? What Are Blogs Good For?

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