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SARAH PUMAp 080-4955-4119 	 SARAHNOREENTINSLEY@GMAIL.COM 	 PSC 561 BOX 1692, FPO, AP 96310
PROFESSIONAL EXPERIENCE
DIGITALMARKETING MANAGER
DECEMBER 2014 – TODAY
MARINE CORPS COMMUNITY SERVICES
IWAKUNI, JAPAN
+DIGITAL MEDIA MARKETING:
	 Deputy Marketing Director for Marine Corps Community 	
	 Services, Iwakuni. Seven departments of the organization have 	
	 a total staffing of nearly 1,000.
	 Successfully completed the overhaul of the MCCS outdated 	
	 website achieving a more user friendly navigation along with 	
	 a significant decrease in load seconds from 18 to less than 3.
	 Increased number of Iwakuni Narrowcast Network monitor 	
	 display locations achieving an expansion in content while 		
	 also decreasing manpower required to accomplish updates.
	 Successfully introduced video content and concepts relevant 	
	 to the varied demographics of the Marine Corps Air Station 		
	 which more than doubled previous viewership records.
	 Oversee/approve all print and digital content distributed by 		
	 team of 14.
	 Ensure all relevant information is communicated to audience	
	 in a professional, engaging and immediate manner.
+PERSONNEL MANAGEMENT
	 Responsible for 5 direct reports and oversight/approve all 		
	 digital content to be distributed by the department.
	 Responsible for managing the department’s time and 		
	 attendance reporting and conducting performance evaluation 	
	 for all employees.
	 Responsible for ensuring all department deadlines are met 		
	 and the conducting of inter-departmental meetings.
								
PUBLIC AFFAIRS SPECIALIST
MAY 2013 – DECEMBER 2014
MARINE CORPS COMMUNITY SERVICES
IWAKUNI, JAPAN
+DIGITAL MEDIA MARKETING:
	 Daily website content updates including calendar entries, 	
	 articles, digital “Preview” magazine displays/distribution, 	
	 monthly MCCS activities, image faders and client-user man-	
agement. MCCS website overhaul/redesign in process for 	
	 launch in first quarter, 2015.
	 Social Media Relations: Manage 22 Facebook Fan Pages,
	 Twitter, Youtube, Pinterest, Google+, Instagram, ISSUU, and 	
	 Podio. Produce detailed analytical reports and determine 		
	 future actions in accordance with audience engagement.
	 Video Content Production: Ikimasho, Iwakuni Speaks, Marine 	
	 Corps Ball supporting materials and frequent one-offs in sup-	
	 port of marketing strategies.
+MARKETING COORDINATION
	 Receive departmental client marketing requests, analyze 		
	 and edit content for most effective marketing approach and 		
	 delegate tasks to designers and digital media team. Follow 		
	 each marketing request through design edits, approval, and 	
	 final dissemination.
	 Content deliberations with clients for the “Preview” magazine.	
	
ABOUT ME
I am a professionally and creatively driven digital content creator
with advanced skills in digital media, public relations, viral con-
tent production and staff management. I have developed a com-
prehensive knowledge of marketing systems including digital
and print material marketing platforms, client coordination (both
internal and external), and marketing strategies that enhance
public perception. I have demonstrated success and adaptability
in high-stress situations under limited constraints of time and
resources. I am a multilayered, flexible content creator capable
of producing solutions that reach beyond my immediate duties.
My management and digital marketing skills make me a prime
candidate in the field of creative and digital marketing.
SOFTWARE COMPETENCIES
Microsoft Office (All Versions),
AutoCAD 2007-2010, Adobe
Suite including Photoshop,
InDesign, Premiere Pro,
Bridge, Lightroom, After
Effects, FinalCut Pro 7,
Joomla CMS, Quickbooks,
Podio, Wordpress, Umbraco,
Slack and Asana.
AWARDS/ACHIEVEMENTS
MCCS Director’s Customer
Service Award, April 2014
Record breaking engage-
ment/viewership of MCCS
Facebook, doubling “likes”
from 1600 upon hiring to 3900
likes in 1.5 years.
AUTHORSHIP
Monthly Preview Magazine
“Direct from the Director”
Copywrite for all miscella-
neous verbiage in Preview
magazine.
International Military
Community Executives’
Association: Friendship Day
in Iwakuni https://imcea.org/
wp-content/uploads/2014/05/
May2014Newsletter.pdf
OTHER
MCCS Marketing
Safety Officer
Iwakuni Chamber of
Commerce Member
Iwakuni Foodie Content/Video
Producer. Youtube: Iwakuni
Foodie
Excellent Photography,
Videography, Editing Skills.
Follow and oversee Preview process from initial version 		
	 through final proof edits. Preview process includes
	 consideration of client needs, community requests and ROI.
	 Write copy for all miscellaneous verbiage needed under
	 extreme deadlines. Compose content articles pertaining to 		
	 monthly “Preview” theme.
	 Exercise lead over MCCS brand as Public 	Affairs Specialist, 	
	 ensuring that MCCS is observed by the public as a whole in a 	
	 positive, approachable and honest light.
TELEVISION PRODUCER/PRODUCTION MANAGER
NOVEMBER 2011 – DECEMBER 2012
HERRING BROADCASTING
SAN DIEGO, CA
	 Complete pre through post-production of various continuing 	
	 series under extreme time constraints (Wonders of the World, 	
	 Behind The Gates, Private Islands, Focal Point, etc).
	 Launch an all-new production series, Disaster Pending high		
	 lighting controversial environmental topics, specifically 		
	 the Keystone XL pipeline (full programs & scripts available 		
	 upon request).
	 Launch marketing campaigns for episodes produced via 		
	 Twitter, Facebook, and Youtube to increase viewership. Update 	
	 and maintain social media accounts on a regular basis
	 marketing original productions.
	 Complete research, coordinate travel arrangements,
	 interviews, initial edits and written scripts (a total of 9 30 		
	 minute programs completed in one year period). All 30 minute 	
	 programs require 30 second – minute informative teasers to 	
	 be linked with social media outreach and aired on international 	
	 television.
	 Manage Production team by monitoring progress through 		
	 show completion including final online edit, graphics, 		
	 and audio.
	 Assist in programming schedule with out of house
	 productions, specifically Reuters and NHK.
	 Monitor employee absences, vacations, and update CEO of 		
	 employee review status.
	 Fill in as anchor when necessary on international news net		
	 work reaching 20 million viewers globally.
		
ENERGYCONSULTANT
FEB 2011 –NOVEMBER 2011
NEGAWATT CONSULTING
SAN DIEGO, CA
	 Project Coordination between multiple utility scale energy 		
	 efficiency emerging technology evaluations conducted for San 	
	 Diego Gas & Electric. Specific emerging technology companies 	
	 are protected under a non-disclosure agreement.
	 Maintain company website with current clients, events, and 		
	 fact sheets using Joomla CMS.
	 Write/edit RFP’s as well as technical reports presenting
	 findings of energy consumption reduction/curtailment.
	 Manage multiple interns responsible for giving accurate data 	
	 of emerging technologies in a controlled, university setting.
	
EDUCATION
UNIVERSITYOFCOLORADO,BOULDER,CO
August 2007 – May 2010
Bachelors Degree of Environmental Design,
Sustainable Planning
Renewable and Sustainable Energy Undergraduate Certificate
from CU Boulder & National Renewable Energy Laboratory
(NREL)
MANAGERIAL COURSES
MCCS Manager’s Course, 2015
Performance Coaching, 2015				
CONTINUED DIGITAL EDUCATION
	 Lynda Digital Education, Marketing Profs, Getting Things 		
	 Done with David Allen & CO
	
		
ASSOCIATEPRODUCER
AUGUST 2004 – AUGUST 2010
HIGH NOON ENTERTAINMENT
CENTENNIAL, CO
	 Critically analyze and interview qualifying candidates for 		
	 specific HGTV shows: Beyond The Box, Offbeat America, Top 	
	 Ten Amazing Kitchens, and My Big Amazing Renovation.
	 Prepare and present convincing and detailed written reports to 	
	 national Network for approval from top HGTV production 		
	 executives.
	 Serve as a liaison between homeowners, architects,
	 contractors and HGTV Network Officials.
	 Responsible for packaging crucial deliverables to be received 	
	 by network in extremely time sensitive situations.
	 Manage multiple interns to provide producers with accurate 	
	 transcriptions.
									
									
ADDITIONALLINKS
VARIOUS WORKS COMPLETED THROUGHOUT CAREER
	 Focal Point: The God Particle Segment 4
	 The Collection: Milhouse Museum Segment 1
	 Castles of the Ages: Dracula’s Castle Promo
	 Disaster Pending: Keystone XL Pipeline Promo
	 Private Islands: Roatan, Honduras Promo
	 The Real Spouses of Iwakuni: L.I.N.K.S
	 Devi Indian Restaurant Commercial
	 Iwakuni Foodie: Shimonoseki
	 Iwakuni Foodie: Waki Farmer’s Market
	 Happy in Iwakuni
	 “Preview” Magazines Online

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Sarah Puma Resume

  • 1. SARAH PUMAp 080-4955-4119 SARAHNOREENTINSLEY@GMAIL.COM PSC 561 BOX 1692, FPO, AP 96310 PROFESSIONAL EXPERIENCE DIGITALMARKETING MANAGER DECEMBER 2014 – TODAY MARINE CORPS COMMUNITY SERVICES IWAKUNI, JAPAN +DIGITAL MEDIA MARKETING: Deputy Marketing Director for Marine Corps Community Services, Iwakuni. Seven departments of the organization have a total staffing of nearly 1,000. Successfully completed the overhaul of the MCCS outdated website achieving a more user friendly navigation along with a significant decrease in load seconds from 18 to less than 3. Increased number of Iwakuni Narrowcast Network monitor display locations achieving an expansion in content while also decreasing manpower required to accomplish updates. Successfully introduced video content and concepts relevant to the varied demographics of the Marine Corps Air Station which more than doubled previous viewership records. Oversee/approve all print and digital content distributed by team of 14. Ensure all relevant information is communicated to audience in a professional, engaging and immediate manner. +PERSONNEL MANAGEMENT Responsible for 5 direct reports and oversight/approve all digital content to be distributed by the department. Responsible for managing the department’s time and attendance reporting and conducting performance evaluation for all employees. Responsible for ensuring all department deadlines are met and the conducting of inter-departmental meetings. PUBLIC AFFAIRS SPECIALIST MAY 2013 – DECEMBER 2014 MARINE CORPS COMMUNITY SERVICES IWAKUNI, JAPAN +DIGITAL MEDIA MARKETING: Daily website content updates including calendar entries, articles, digital “Preview” magazine displays/distribution, monthly MCCS activities, image faders and client-user man- agement. MCCS website overhaul/redesign in process for launch in first quarter, 2015. Social Media Relations: Manage 22 Facebook Fan Pages, Twitter, Youtube, Pinterest, Google+, Instagram, ISSUU, and Podio. Produce detailed analytical reports and determine future actions in accordance with audience engagement. Video Content Production: Ikimasho, Iwakuni Speaks, Marine Corps Ball supporting materials and frequent one-offs in sup- port of marketing strategies. +MARKETING COORDINATION Receive departmental client marketing requests, analyze and edit content for most effective marketing approach and delegate tasks to designers and digital media team. Follow each marketing request through design edits, approval, and final dissemination. Content deliberations with clients for the “Preview” magazine. ABOUT ME I am a professionally and creatively driven digital content creator with advanced skills in digital media, public relations, viral con- tent production and staff management. I have developed a com- prehensive knowledge of marketing systems including digital and print material marketing platforms, client coordination (both internal and external), and marketing strategies that enhance public perception. I have demonstrated success and adaptability in high-stress situations under limited constraints of time and resources. I am a multilayered, flexible content creator capable of producing solutions that reach beyond my immediate duties. My management and digital marketing skills make me a prime candidate in the field of creative and digital marketing. SOFTWARE COMPETENCIES Microsoft Office (All Versions), AutoCAD 2007-2010, Adobe Suite including Photoshop, InDesign, Premiere Pro, Bridge, Lightroom, After Effects, FinalCut Pro 7, Joomla CMS, Quickbooks, Podio, Wordpress, Umbraco, Slack and Asana. AWARDS/ACHIEVEMENTS MCCS Director’s Customer Service Award, April 2014 Record breaking engage- ment/viewership of MCCS Facebook, doubling “likes” from 1600 upon hiring to 3900 likes in 1.5 years. AUTHORSHIP Monthly Preview Magazine “Direct from the Director” Copywrite for all miscella- neous verbiage in Preview magazine. International Military Community Executives’ Association: Friendship Day in Iwakuni https://imcea.org/ wp-content/uploads/2014/05/ May2014Newsletter.pdf OTHER MCCS Marketing Safety Officer Iwakuni Chamber of Commerce Member Iwakuni Foodie Content/Video Producer. Youtube: Iwakuni Foodie Excellent Photography, Videography, Editing Skills.
  • 2. Follow and oversee Preview process from initial version through final proof edits. Preview process includes consideration of client needs, community requests and ROI. Write copy for all miscellaneous verbiage needed under extreme deadlines. Compose content articles pertaining to monthly “Preview” theme. Exercise lead over MCCS brand as Public Affairs Specialist, ensuring that MCCS is observed by the public as a whole in a positive, approachable and honest light. TELEVISION PRODUCER/PRODUCTION MANAGER NOVEMBER 2011 – DECEMBER 2012 HERRING BROADCASTING SAN DIEGO, CA Complete pre through post-production of various continuing series under extreme time constraints (Wonders of the World, Behind The Gates, Private Islands, Focal Point, etc). Launch an all-new production series, Disaster Pending high lighting controversial environmental topics, specifically the Keystone XL pipeline (full programs & scripts available upon request). Launch marketing campaigns for episodes produced via Twitter, Facebook, and Youtube to increase viewership. Update and maintain social media accounts on a regular basis marketing original productions. Complete research, coordinate travel arrangements, interviews, initial edits and written scripts (a total of 9 30 minute programs completed in one year period). All 30 minute programs require 30 second – minute informative teasers to be linked with social media outreach and aired on international television. Manage Production team by monitoring progress through show completion including final online edit, graphics, and audio. Assist in programming schedule with out of house productions, specifically Reuters and NHK. Monitor employee absences, vacations, and update CEO of employee review status. Fill in as anchor when necessary on international news net work reaching 20 million viewers globally. ENERGYCONSULTANT FEB 2011 –NOVEMBER 2011 NEGAWATT CONSULTING SAN DIEGO, CA Project Coordination between multiple utility scale energy efficiency emerging technology evaluations conducted for San Diego Gas & Electric. Specific emerging technology companies are protected under a non-disclosure agreement. Maintain company website with current clients, events, and fact sheets using Joomla CMS. Write/edit RFP’s as well as technical reports presenting findings of energy consumption reduction/curtailment. Manage multiple interns responsible for giving accurate data of emerging technologies in a controlled, university setting. EDUCATION UNIVERSITYOFCOLORADO,BOULDER,CO August 2007 – May 2010 Bachelors Degree of Environmental Design, Sustainable Planning Renewable and Sustainable Energy Undergraduate Certificate from CU Boulder & National Renewable Energy Laboratory (NREL) MANAGERIAL COURSES MCCS Manager’s Course, 2015 Performance Coaching, 2015 CONTINUED DIGITAL EDUCATION Lynda Digital Education, Marketing Profs, Getting Things Done with David Allen & CO ASSOCIATEPRODUCER AUGUST 2004 – AUGUST 2010 HIGH NOON ENTERTAINMENT CENTENNIAL, CO Critically analyze and interview qualifying candidates for specific HGTV shows: Beyond The Box, Offbeat America, Top Ten Amazing Kitchens, and My Big Amazing Renovation. Prepare and present convincing and detailed written reports to national Network for approval from top HGTV production executives. Serve as a liaison between homeowners, architects, contractors and HGTV Network Officials. Responsible for packaging crucial deliverables to be received by network in extremely time sensitive situations. Manage multiple interns to provide producers with accurate transcriptions. ADDITIONALLINKS VARIOUS WORKS COMPLETED THROUGHOUT CAREER Focal Point: The God Particle Segment 4 The Collection: Milhouse Museum Segment 1 Castles of the Ages: Dracula’s Castle Promo Disaster Pending: Keystone XL Pipeline Promo Private Islands: Roatan, Honduras Promo The Real Spouses of Iwakuni: L.I.N.K.S Devi Indian Restaurant Commercial Iwakuni Foodie: Shimonoseki Iwakuni Foodie: Waki Farmer’s Market Happy in Iwakuni “Preview” Magazines Online