1. SARAH PUMAp 080-4955-4119 SARAHNOREENTINSLEY@GMAIL.COM PSC 561 BOX 1692, FPO, AP 96310
PROFESSIONAL EXPERIENCE
DIGITALMARKETING MANAGER
DECEMBER 2014 – TODAY
MARINE CORPS COMMUNITY SERVICES
IWAKUNI, JAPAN
+DIGITAL MEDIA MARKETING:
Deputy Marketing Director for Marine Corps Community
Services, Iwakuni. Seven departments of the organization have
a total staffing of nearly 1,000.
Successfully completed the overhaul of the MCCS outdated
website achieving a more user friendly navigation along with
a significant decrease in load seconds from 18 to less than 3.
Increased number of Iwakuni Narrowcast Network monitor
display locations achieving an expansion in content while
also decreasing manpower required to accomplish updates.
Successfully introduced video content and concepts relevant
to the varied demographics of the Marine Corps Air Station
which more than doubled previous viewership records.
Oversee/approve all print and digital content distributed by
team of 14.
Ensure all relevant information is communicated to audience
in a professional, engaging and immediate manner.
+PERSONNEL MANAGEMENT
Responsible for 5 direct reports and oversight/approve all
digital content to be distributed by the department.
Responsible for managing the department’s time and
attendance reporting and conducting performance evaluation
for all employees.
Responsible for ensuring all department deadlines are met
and the conducting of inter-departmental meetings.
PUBLIC AFFAIRS SPECIALIST
MAY 2013 – DECEMBER 2014
MARINE CORPS COMMUNITY SERVICES
IWAKUNI, JAPAN
+DIGITAL MEDIA MARKETING:
Daily website content updates including calendar entries,
articles, digital “Preview” magazine displays/distribution,
monthly MCCS activities, image faders and client-user man-
agement. MCCS website overhaul/redesign in process for
launch in first quarter, 2015.
Social Media Relations: Manage 22 Facebook Fan Pages,
Twitter, Youtube, Pinterest, Google+, Instagram, ISSUU, and
Podio. Produce detailed analytical reports and determine
future actions in accordance with audience engagement.
Video Content Production: Ikimasho, Iwakuni Speaks, Marine
Corps Ball supporting materials and frequent one-offs in sup-
port of marketing strategies.
+MARKETING COORDINATION
Receive departmental client marketing requests, analyze
and edit content for most effective marketing approach and
delegate tasks to designers and digital media team. Follow
each marketing request through design edits, approval, and
final dissemination.
Content deliberations with clients for the “Preview” magazine.
ABOUT ME
I am a professionally and creatively driven digital content creator
with advanced skills in digital media, public relations, viral con-
tent production and staff management. I have developed a com-
prehensive knowledge of marketing systems including digital
and print material marketing platforms, client coordination (both
internal and external), and marketing strategies that enhance
public perception. I have demonstrated success and adaptability
in high-stress situations under limited constraints of time and
resources. I am a multilayered, flexible content creator capable
of producing solutions that reach beyond my immediate duties.
My management and digital marketing skills make me a prime
candidate in the field of creative and digital marketing.
SOFTWARE COMPETENCIES
Microsoft Office (All Versions),
AutoCAD 2007-2010, Adobe
Suite including Photoshop,
InDesign, Premiere Pro,
Bridge, Lightroom, After
Effects, FinalCut Pro 7,
Joomla CMS, Quickbooks,
Podio, Wordpress, Umbraco,
Slack and Asana.
AWARDS/ACHIEVEMENTS
MCCS Director’s Customer
Service Award, April 2014
Record breaking engage-
ment/viewership of MCCS
Facebook, doubling “likes”
from 1600 upon hiring to 3900
likes in 1.5 years.
AUTHORSHIP
Monthly Preview Magazine
“Direct from the Director”
Copywrite for all miscella-
neous verbiage in Preview
magazine.
International Military
Community Executives’
Association: Friendship Day
in Iwakuni https://imcea.org/
wp-content/uploads/2014/05/
May2014Newsletter.pdf
OTHER
MCCS Marketing
Safety Officer
Iwakuni Chamber of
Commerce Member
Iwakuni Foodie Content/Video
Producer. Youtube: Iwakuni
Foodie
Excellent Photography,
Videography, Editing Skills.
2. Follow and oversee Preview process from initial version
through final proof edits. Preview process includes
consideration of client needs, community requests and ROI.
Write copy for all miscellaneous verbiage needed under
extreme deadlines. Compose content articles pertaining to
monthly “Preview” theme.
Exercise lead over MCCS brand as Public Affairs Specialist,
ensuring that MCCS is observed by the public as a whole in a
positive, approachable and honest light.
TELEVISION PRODUCER/PRODUCTION MANAGER
NOVEMBER 2011 – DECEMBER 2012
HERRING BROADCASTING
SAN DIEGO, CA
Complete pre through post-production of various continuing
series under extreme time constraints (Wonders of the World,
Behind The Gates, Private Islands, Focal Point, etc).
Launch an all-new production series, Disaster Pending high
lighting controversial environmental topics, specifically
the Keystone XL pipeline (full programs & scripts available
upon request).
Launch marketing campaigns for episodes produced via
Twitter, Facebook, and Youtube to increase viewership. Update
and maintain social media accounts on a regular basis
marketing original productions.
Complete research, coordinate travel arrangements,
interviews, initial edits and written scripts (a total of 9 30
minute programs completed in one year period). All 30 minute
programs require 30 second – minute informative teasers to
be linked with social media outreach and aired on international
television.
Manage Production team by monitoring progress through
show completion including final online edit, graphics,
and audio.
Assist in programming schedule with out of house
productions, specifically Reuters and NHK.
Monitor employee absences, vacations, and update CEO of
employee review status.
Fill in as anchor when necessary on international news net
work reaching 20 million viewers globally.
ENERGYCONSULTANT
FEB 2011 –NOVEMBER 2011
NEGAWATT CONSULTING
SAN DIEGO, CA
Project Coordination between multiple utility scale energy
efficiency emerging technology evaluations conducted for San
Diego Gas & Electric. Specific emerging technology companies
are protected under a non-disclosure agreement.
Maintain company website with current clients, events, and
fact sheets using Joomla CMS.
Write/edit RFP’s as well as technical reports presenting
findings of energy consumption reduction/curtailment.
Manage multiple interns responsible for giving accurate data
of emerging technologies in a controlled, university setting.
EDUCATION
UNIVERSITYOFCOLORADO,BOULDER,CO
August 2007 – May 2010
Bachelors Degree of Environmental Design,
Sustainable Planning
Renewable and Sustainable Energy Undergraduate Certificate
from CU Boulder & National Renewable Energy Laboratory
(NREL)
MANAGERIAL COURSES
MCCS Manager’s Course, 2015
Performance Coaching, 2015
CONTINUED DIGITAL EDUCATION
Lynda Digital Education, Marketing Profs, Getting Things
Done with David Allen & CO
ASSOCIATEPRODUCER
AUGUST 2004 – AUGUST 2010
HIGH NOON ENTERTAINMENT
CENTENNIAL, CO
Critically analyze and interview qualifying candidates for
specific HGTV shows: Beyond The Box, Offbeat America, Top
Ten Amazing Kitchens, and My Big Amazing Renovation.
Prepare and present convincing and detailed written reports to
national Network for approval from top HGTV production
executives.
Serve as a liaison between homeowners, architects,
contractors and HGTV Network Officials.
Responsible for packaging crucial deliverables to be received
by network in extremely time sensitive situations.
Manage multiple interns to provide producers with accurate
transcriptions.
ADDITIONALLINKS
VARIOUS WORKS COMPLETED THROUGHOUT CAREER
Focal Point: The God Particle Segment 4
The Collection: Milhouse Museum Segment 1
Castles of the Ages: Dracula’s Castle Promo
Disaster Pending: Keystone XL Pipeline Promo
Private Islands: Roatan, Honduras Promo
The Real Spouses of Iwakuni: L.I.N.K.S
Devi Indian Restaurant Commercial
Iwakuni Foodie: Shimonoseki
Iwakuni Foodie: Waki Farmer’s Market
Happy in Iwakuni
“Preview” Magazines Online