Digital Agencies using Marketing Automation and lead nurturing to assist brands to qualify leads while opening up an additional revenue opportunity within the agency.

1. INTRODUCTION
Graeme Wilson
graeme.wilson@mpull.com

2. Worldwide,
marketer’s are Currently, there are
solutions, but none take
under pressure into account the whole
to show return Marketing function!
on marketing…

3. 50% of
leads
generated
are not We diligently
qualified track return in
spreadsheets,
but it is almost
Only a portion We have so
Marketing impossible to
of our tactics many un-
is not agile combine all the
align to integrated
enough spreadsheets
Marketing systems
into meaningful
Objectives
reports
Challenges Marketer’s face today…

4. There is too much internal e-mail!
There is no team
collaboration
We often focus Our branded
on the merchandise We find more
incorrect low disappears than one of
performing We must do more from our our ads in a
campaigns with less, and storeroom! magazine
headcount is frozen
Challenges Marketer’s face today…

5. I need Market Intelligence to make
decisions
Our
Everyone
business
manages Performance
Valuable units buy the
campaigns reviews are
knowledge is identical
differently too
lost when stock There is no
employees photography proof of subjective!
leave and market Marketing
reports performance
Challenges Marketer’s face today…

6. The MPULL Solution
to Marketing Challenges

7. • Campaign • Project • Landing Pages • Lead Scoring
Management Management • Bulk Email • Trigger
(Advertising, PR, • Workflow • Bulk Text Management
Direct Marketing • Team Performance Messaging • Automated
etc) & Appraisals • Form Development Messaging
• Event and RSVP • Marketing Calendar
Management
• Research Survey’s
• Collateral
• Branded
Merchandise
Marketing Marketing
• Business Multi-Channel
Operations Resource Lead Nurturing
Intelligence Marketing
Management Management
End-to-End Solution for Agile Marketing Teams

8. MPULL… where Marketer’s live!

9. Lead Nurturing…

10. Lead Lead Lead
Generation Capture Nurture
Search Engine
Marketing Web Strategy
Conversation
Online Advertising Optimisation
Content Marketing Development
Social Media Opportunity for Lead
Nurturing
CRM
Viral
Current Scope of Services from Digital Agencies

11. Agency develops strategy and design, MPULL executes

12. Create banners that people click on… and nurture to conversion…

13. Completion of form Completion of form
Add to lead program:
X
After X number of days After X number of days
Send lead e-mail: X
Clicks on e-mail link Clicks on e-mail link
Visits a combination of pages Send lead SMS: X Visits a combination of pages
Visits a quantity of pages Move lead to program: Visits a quantity of pages
X
Leaves a particular page Leaves a particular page
E-mail notification: X
Watches a video Watches a video
Push to CRM system
Download a particular file Download a particular file
End Program
Lead Score is X Lead Score is X
Triggers and Actions

14. Intuitive Interface

15. THANK YOU!
For more information:
visit www.mpull.com
e-mail graeme.wilson@mpull.com