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Growing Your Brand Over Digital Channels
- 1. GROWINGYOURBRANDOVER D I G I TA L C H A N N E L S - Marie Shields -
- 2. D IG ITIZ IN G Y O UR B R A N D Social m e d i a introduces yo u r b ra n d to a relevant audience, a n d creates a space for them to connect.
- 3. Yo u ' ve created a b r a n d W h a t a r e the stories y o u can tell (so that it's not all hard-sell) W h e r e a n d H o w should y o u tell them?!
- 4. H O W D O W E K EEP UP ?
- 5. T H E C UR R EN T L A N D S C A P E What’s urgently needed is the pairing of a d spend with a n equal investment of time, creativity, and sav v y targeting. -Hootsuite 2019 predictions
- 6. TH E C UR R EN T L A N D S C A P E - B R A N D S O N S O C IA L 2 0 19
- 8. TEL L TH E S TO R Y O F Y O UR B R A N D Marketing is no longer about the stuff that yo u m a k e , but about the stories yo u tell. Seth Godin
- 9. F A C E B O O K Highest following 2.32 billion active users -Jan 2019 Video out-performs all other content types shared Inspirational, funny, andpractical content generates the most engagement. UseBusiness andAdsManager to set upyour advertising Bid small to start OwnsInstagram - dual advertising platform 2 0 1 9 P R E D I C T I O N S It's not going anywhere - but time spent onthe newsfeed is in decline due to #spam Advertise within messenger, Instagram andcreate more video andlong-form content.
- 10. I N S T A G R A M Fastest growing platform, 1billion active users -Jan 2019 Ownedby Facebook - shared advertising suite Instagram Stories are the one to watch Useyour 'insights' to identify the posts that 'work' Don't forget to leverage your #HASHTAGS Cross promote andbuild anengaged community on the app 2 0 1 9 P R E D I C T I O N S Great app to document your day, to share visual content andreally drive homeyour brand-style Instagram stories canbecome amassive driver of sales when used well - very snappy way to communicate & sell.
- 11. Q UIC K F IR E TR EN D TIP S Set upandmaintain aLinkedIn Companypage Ditto, Google MyBusiness for local search Create aFacebook Group if appropriate Donot underestimate the power of your email list Follow #JournoRequest onTwitter for possible PR Pinterest canbeaslow burn but good for export market aspirational products Snapchat is great for younger audience, to dip your toe in, try abranded geo-tag if you have afixed location or abrand event. Longer videos will work best onYoutube, always insert atranscript andput detail in your description box to increase your SEO.
- 14. Video - W h a t else should w e k n o w SHORT ON SOCIAL Keep the videos less than one minute (or even shorter) to ensure attention on it. Start and end with your CALL TOACTION USE ACROSS CHANNELS Every channel has the capacity for video to be shared, and so make the most of your DIYor commissioned videos on each channel and TESTwhat works. ALWAYS USE SUBTITLES Or captions - people need context because less than 80% of people turn on the sound - they're watching but not always listening
- 16. B E S O C IA L D O N ’ T J U S T E X I S T O N S O C I A L MEDIA – E N G A G E ! •Acknowledge comments, share user generated content (with permission) respond and appreciate. •It’s ‘social’ media, a two-way communication model is key in order to build trust and a relationship with your followers - converting them into a customer and retaining the customer loyalty. •Always remember that you are dealing with a person.
- 17. IN A N UT S H EL L Create and build your brand Find the right channels Tell your brand story andconnect with the right people Test andand measure against your ROI Enjoy the process!
- 18. D IG ITIZ IN G Y O UR B R A N D " B ra n d storytelling on social m e d i a is not about m a s s distribution or pushing ads, it's about b r i n g i n g value." Gary Vee
- 19. Marie Shields