Consumer brand analysis for FitBit Flex customers created in Marketing class

1. FitBit Flex
Jodi Sherman, Christy Civitanova, Tori
Krzykowski, Grace Burkard

2. ❖ Our Target Market
❖ Market Profile
❖ Positioning Statement
❖ Product/Service
❖ Distribution
❖ Promotion
Agenda

3. ❖ 35-44 year old mothers
❖ Household income: $75,000-$100,000
❖ Average of 2 children
❖ Tech-Savvy
❖ Employed and heavily involved
Our Target Market: Susan

4. Susan’s Profile

5. Susan’s Profile

6. Susan’s Profile

7. To moms like Susan, the Fitbit Flex band is a stylish
device that tracks movement and assists in
maintaining a healthy lifestyle that is convenient and
relieves Susan from the burden of keeping track of her
daily activities.
Positioning Statement

8. Product/Service

9. Product/Service

10. Product/Service

11. Distribution

12. $100- Fitbit and chip
$195- Tory Burch
$30- 3 pack bands
Price

13. ❖ fitbit should
regularly post
on their
social media
pages
Promotion

14. ❖ Facebook should be
the primary platform
➢ Updates
➢ Encourage
Communication
➢ Receive relevant
feedback and
suggestions
Promotion

15. Promotion

16. ❖ Monthly photo sharing
competition
❖ Winner receives new
color band for their fitbit
❖ Encourages participation
and increases brand
awareness
Promotion

17. Questions?