The Glucksman Library at the University of Limerick measures its online communications through a range of analytics and insights tools. This presentation gives tips to other libraries about what metrics are in online communications, and how to go about improving your engagement with your audience.

1. Promoting Library
Collections and Services;
a decade of data and learnings
April 19th 2016
TCD Library
@michellebreenUL

2. Communications mix at the Glucksman Library
https://www.linkedin.com/pulse/integrated-customer-engagement-jim-iyoob

3. What we’ve learned about blogging
• Use Google Analytics to track KPIs and other metrics
– Number of posts published ( 5 per month)
– Number of pageviews (2,000 a month)
– Bounce rate (21% in 2015)
(Very Good – 0% – 25% – Less than 6% of the sites we measure have a
bounce rate this low)
Source:
https://www.techwyse.com/blog/websiteanalytics/improvingwebsite-bounce-rates/
http://ullb.blogspot.ie

4. What we’ve learned about blogging (2)
• Brand your blog with established recognisable logo
• Like all writing, it needs to be well structured, with a strong introduction,
useful content and a good conclusion
• Use a call to action at the end of every post to increase engagement
• Embed videos and use images
• Write catchy headlines
– If you post a gallery or a list or anything with a number and the word “rules" in the title,
you will get traffic
– Learn from headline writers
http://ullb.blogspot.ie

5. Writing better blog post titles

6. Writing better blog post titles

7. What we’ve learned about Facebook
• If you need to settle on only one social network, it should be this one
• Set guidelines for team members to post, vary your content
• Post images and videos
• Save time by scheduling your posts
• Post directly to other department’s FB pages
• Cross-promote your Facebook page on Twitter
• Use Facebook Insights to track and improve your posts
www.facebook.com/ullibrary

8. What we’ve learned about Twitter
• Schedule content in advance, try Buffer
• Develop a reputation on Twitter, be the known expert on something
• Put engaging people, with guidelines, on your SM acs.
• Remind people on Twitter that you are on FB, and vice versa
• Don’t respond to every tweet
• Use Please RT or Pls RT in your tweets (gets you 72% more RT)
• Use Twitter analytics to gauge success of individual posts
www.twitter.com/ullibrary

9. http://ipsosmrbi.com/social-networking-tracker-january-2016/

10. We need to explore . . .

11. http://www.eclipsemarketingservices.com/the-circle-of-communication/
What is next for UL Library’s Digital Comms?

12. ”Strategy is actually very straightforward. You pick a
general direction and implement like hell.“
Jack Welch, Chairman and CEO, General Electric (GE)

13. http://www.merricktowle.com/blog/how-to-use-social-media-to-extend-your-brands-launch/

15. Thank you for your time.
I’m happy to take questions now or later. . .
Michelle.Breen@ul.ie @michellebreenul