The document presents 11 inspiring quotes emphasizing the importance of delighting customers rather than merely satisfying them, highlighting insights from notable figures like Bill Gates, Jeff Bezos, and Steve Jobs. It stresses that organizations should focus on understanding and exceeding customer expectations, as loyal customers can choose to take their business elsewhere. Additionally, the document introduces CloudCherry, a tool designed to help businesses track and improve customer satisfaction through analytics.

1. 11 QUOTES THAT INSPIRE
YOU TO UP YOUR CEM GAME
Don’t Just
Satisfy,
Delight.

2. Your most unhappy customers are your
greatest source of learning.
“
- Bill Gates
Don’t Just
Satisfy,
Delight.

3. “For individuals, character is destiny.
For organisations, culture is destiny.
- Tony Hsieh
Don’t Just
Satisfy,
Delight.

4. We’re not competitor-obsessed, we’re
customer-obsessed. We start with what the
customer needs and we work backwards.
“
– Jeff Bezos
Don’t Just
Satisfy,
Delight.

5. “Get closer than ever to your customers.
So close, in fact, that you tell them what they
need well before they realise it themselves.
– Steve Jobs
Don’t Just
Satisfy,
Delight.

6. There is a spiritual aspect to our lives – When
we give, we receive – When a business does
something good for somebody, that somebody
feels good about them!
“
– Ben Cohen
Don’t Just
Satisfy,
Delight.

7. “Always keep in mind the old retail adage:
Customers remember the service a lot longer
than they remember the price.
– Lauren Freedman
Don’t Just
Satisfy,
Delight.

8. “The key is to set realistic customer expectations,
and then not to just meet them, but to exceed
them - preferably in unexpected and helpful
ways.
– Richard Branson
Don’t Just
Satisfy,
Delight.

9. “The reputation of a thousand years may be
undermined by the conduct of one hour.
– Japanese proverb
Don’t Just
Satisfy,
Delight.

10. “There is only one boss. The customer. And
he can fire everybody in the company from
the chairman on down, simply by spending
his money somewhere else.
- Sam Walton
Don’t Just
Satisfy,
Delight.

11. “The customer’s perception is your reality.
– Kate Zabriskie
Don’t Just
Satisfy,
Delight.

12. “Even your most loyal customers always have
a choice about where to take their business.
-Marilyn Suttle
Don’t Just
Satisfy,
Delight.

13. About CloudCherry
CloudCherry is a Real-Time, Do-It-Yourself, Omni-Channel product that helps you Track, Measure and
Improve Customer delight with analytics and actionable insights.
https://www.getcloudcherry.com/
https://twitter.com/getcloudcherry
https://goo.gl/fUKW80
www.facebook.com/getcloudcherry
Don’t Just
Satisfy,
Delight.