Gepard PIM & Syndicator empowering brands & retailers to deliver the product information consumers demand.

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www.gepard.io
www.gepard.io
END-TO-END PIM &
PRODUCT CONTENT
SYNDICATION
PLATFORM

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www.gepard.io
www.gepard.io
Gepard is a team of 150 highly experienced
developers and marketers providing
services to the major eCommerce players
in EMEA market for over 15 years.
We are a Dutch company and Partner
Integrator Companies in Europe.
WHO WE ARE

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OUR MOTIVATION
- Sergey Shvets. Founder & CEO
It's not enough to own a product content.
Businesses need tools to orchestrate the
product content, to share the product content
to its partners and end-users conforming to
unique requirements of each channel.
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www.gepard.io
www.gepard.io
15+ YEARS OF EXPERTISE IN ECOMMERCE
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WHAT IS PIM — EXPLORE GEPARD PIM SOLUTION
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PIM is a cutting-edge eCommerce
solution that serves as a unified
product content database allowing
users easily manage product-related
information, enrich, and in a few clicks
distribute it to the various sales
channels in an already adjusted data
structure.

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www.gepard.io
www.gepard.io
WE EMPOWER RETAILERS & BRANDS TO MANAGE
THE PRODUCT INFORMATION CONSUMERS DEMAND
MANUFACTURERS CHALLENGES
● The absence of a centralized data storage.
● Long content-to-market timings.
● Manual product sheets management.
● Different product data requirements from
retailers.
● Frequent delays with product launches.
● The lack of automated product content
delivery.
RETAILERS CHALLENGES
● Complicated data import from suppliers.
● Mismatch between suppliers and their own data
structure.
● The lack of automated data transformations.
● Non-unique & error-prone product content.
● Product content syndication via custom API.
● Integration with content data pools.
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7. Gepard
Value-Added
www.gepard.io
FULL CONTROL
Deliver product
descriptions that
convert to the sale
channels that
perform.
FAST TIME-TO-MARKET
Introduce your new
products quicker than
ever through the
trusted and automated
platform.
ADVANCED
CUSTOMIZATION
Get product
descriptions in the
wide range of data
formats automatically.
IMPROVED
COLLABORATION
Share your data
among various users
and channels with
easy access
management.
HIGH EFFICIENCY
Save financial & human
resources on data
transformation and
delivery.
GLOBAL EXPANSION
Sell products at multiple
stores and marketplaces
worldwide with no
worries about the data
format.
Gepard enables
brands to freely
exchange product
marketing content
and helps retailers
to onboard and
optimize content in
an effective and
automated way.
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8. Gepard
Customers
www.gepard.io
Each month 120+
million products
push.
For 25+ clients are
automatically
exported through
Gepard.
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9. Gepard PIM
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Gepard product
information
management
workflow
is simple and clear.
www.gepard.io

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www.gepard.io
Gepard PIM Core Features
Integration With Your Software
Ecosystem
Easily integrate the Gepard solution
with your existing software
ecosystem and have product data
synchronized between the
systems.
Product Content Creation &
Enrichment
Enrich your texts, images & videos,
product specifications to make it
eye-catching. Make your customers
excited about their purchases.
Product Data Validation
Reduce the content team’s
workload by 90% and minimize
returns per channel by nurturing
customers with more accurate data.
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Gepard PIM Core Features
Product Data Syndication
Get automatically connected with
the multiple marketplaces, while
your product information is being
adjusted to the ever-changing
requirements of sales channels.
Product Content Mapping
Build an excellent customer
experience strategy: get your
product content optimized for
each retailer’s requirements and
automate your SKUs distribution.
Multi-Tenant Architecture
A flexible Gepard multi-tenant
platform adapts to your workflows
and experience, instead of requiring
adjustments on your side.
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12. Gepard
Syndicator
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Gepard stands as a
middleware
automating product
data exchange
through any formats,
starting from
templates and up to
sophisticated APIs.
www.gepard.io
End-to-End Service

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How Gepard Syndicator Works: 4 Steps
1/4 Import
Import your product information in
any format (XML feeds, JSON, CSV,
XLSX files via API, SFTP, HTTP).
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How Gepard Syndicator Works: 4 Steps
2/4 Match
Map product content from the data
sources to your data structure with the
help of data mapping tools.
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How Gepard Syndicator Works: 4 Steps
3/4 Enrich
Create unique product descriptions
and visuals through a simple product
information management interface.
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How Gepard Syndicator Works: 4 Steps
4/4 Distribute
Automatically deliver optimized
product data to your sales channels
without manual efforts.
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17. Expertise:
Syndication
engine for core
& enhanced
content
www.gepard.io
End-to-End
syndication
Data content
distribution to
Amazon
through closed
API program
End-to-End
syndication
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Some of Examples of Delivery
Services

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Expertise: Syndication and
Content Hub Services
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www.gepard.io
Full Icecat
platform
including PIM
capabilities and
Vendor central.
Custom platform
White label PIM
for suppliers and
brands for data
standardization
and distribution.
Based on Gepard
White-label Data
distribution
solution with full
PIM capabilities.
Based on Gepard
Multi-tenant PIM
platform for
content
management
and distribution.
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19. Analytics and
insights, content
integrity
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Examples
Icecat platform with
service Icecat Live able to
generate statistics based
on what elements been
seen on what products.
Backoffice have strong
analytics tools
Gepard platform
able to support
various statistics
and reports,
configurable per
client.
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20. Data
Transformation
Examples
One product feature into several features
Example. Marketplace Long description data
compilation from different marketing product fields
(bullets, reasons to buy, etc) out of the Icecat data.
Several product features into one feature
Example. Content source: Granular attributes Quantity of USB
2.0 = 1, Quantity of USB 3.0 = 4, Quantity of HDMi = 1 are
coerced into text attribute 1 x USB 2.0, 4 x USB 3.0, 1 x HDMI.
Conditional mapping & transformation
If product from Content source has Category A and attribute
B it should go to category AB of a client. Example: Category =
Cameras Attribute : Camera Type = Digital
→ Category Digital Cameras is assigned.
...and 100+ more transformation options
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Export & Import
Capabilities
Formats:
XML, JSON, CSV
Transport:
API, SFTP, HTTP
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Customizable
Interface

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Clients’
Success
Stories

23. MIGROS ● Founded almost a century ago, Migros, Swiss largest
supermarket chain that has been having a far-reaching
impact on the business landscape in Switzerland and
Europe, is also one of European 40 biggest retailers.
● Migros webshop was getting product descriptions from
Icecat and Xplace - the leading European content
providers. The retailer needed to receive automated
product updates from their data suppliers, already
transformed into a unique Migros structure.
● Challenge: The company needed to receive the
transformed data from multiple sources simultaneously
and without interruptions. They also had a requirement for
multi-language support.
● Solution: Gepard platform was used as a hub for the
seamless integration between Migros and its data
suppliers. The uniqueness of the data hub implied the
data flaw in German, French and Italian from multiple
sources into Gepard meanwhile, Migros could get both
raw or transformed product data at any time.
www.gepard.io
Enabled automated
product description
updates within a 500
ms
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24. ELKJØP
www.gepard.io
Decreased
maintenance costs &
reduced time-to-market
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● Established in Norway in 1962, as a joint cooperation
between 33 voluntary retailers, Elkjøp grew into a market
leader in consumer electronics and home appliances retail
in Nordic countries & Europe.
● The purpose of the project was to establish an integration
that would enable smooth product data push to Elkjøp
from brands and medium-sized distributors. Since Elkjøp
has complex product taxonomy and specific requirements
for data output and data push, Gepard created a digital
solution for data transformation and delivery.
● Challenge: Brands and small-sized retailers face the
challenge of complying with Elkjøp's highly-specific
taxonomy: both global and local structure for each
category. It was also a high data maintenance costs that
slowed time-to-market for brands selling on Elkjøp.
● Solution: Gepard’s advanced interface turns creating new
product taxonomy rules into a seamless and fast process,
where you can set or change mappings in no time. A
couple of developer’s workdays can be replaced with
one-hour work of product taxonomy specialist.

25. GS1
www.gepard.io
GS1 Fashion base was
ready for a test data
push 3 months after
the start
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● Since 1974, GS1 has developed and maintained a global system
of standards for business communication in retail, transport
and logistics. Across the globe, GS1 cooperates with Amazon,
Alibaba Group, eBay, Google, Nestlé, and many others.
● Gepard solution was tailored to meet tech requirements of GS1
and adapt the UI to GS1 look and feel. GS1 Fashion Base enables
GS1 to manage a complete data model and allows suppliers to
manage products data via personal accounts and share to
retailers.
● Challenge: GS1 needed a single source of truth for the data that
the suppliers imported to the system. They needed the ability to
import data in the CSV, XML, and JSON formats via the
interface, FTP, or API. The need to export standardized data to
resellers arose as well.
● Solution: Gepard set up the GS1 Portal to import suppliers’ data
and export these data to resellers (through Icecat). We trained
suppliers to use GS1 Fashion Base so the smooth onboarding
were provided. Now, the suppliers themselves import data in
the CSV, XML, and JSON formats via the interface, can manually
enter & enrich them.

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Read More
In Our Case
Studies
https://gepard.io/casestudy

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Thank You
For Your Time!
If you have any questions
contact us at:
www.gepard.io
cyril.dorogan@gepard.io
s.polishchak@gepard.io