1. BROWNE’S
AND
CO.
SWOT
ANALYSIS
_____________________________________________________________________________________________
Here
are
some
possible
strengths,
weaknesses,
opportunities
and
threats
for
Browne’s
and
Co.
PLEASE
NOTE:
There
are
many
to
include,
however
only
some
have
been
noted
in
this
analysis.
STRENGTHS
WEAKNESSES
• Prime
location-­‐
Miami
Beach,
plenty
of
• Lack
of
management
skills
from
the
‘passing
trade’
owner
• Diversified
product/service
range-­‐
thus
• Low
staff
morale-­‐
this
leads
to
reduced
allowing
for
more
revenue
to
be
earnt
productivity
(i.e.
not
relying
solely
on
one
area
of
the
• Poor
money
management-­‐
this
appears
business
to
make
money)
to
be
of
major
concern
considering
they
• Experienced
staff
are
behind
in
rent
• Long-­‐held
reputation
• Lack
of
respect
and
trust
amongst
staff
and
management
• Lack
of
leadership
from
management
and
senior
experienced
staff
members
• High
number
of
customer
complaints-­‐
this
usually
suggests
that
something
is
wrong
with
the
servicer/product
OPPORTUNITES
THREATS
• Responding
to
customer
complaints
can
• Competitors
with
a
better
business
lead
to
a
better
relationship
with
model
customers
• Economic
downturn-­‐
if
economy
• Technological
advancements-­‐
this
may
experiences
a
downturn
then
there
is
a
assist
Browne’s
and
Co.
with
the
strong
likelihood
that
sales
will
drop
delivery
of
their
service
further
as
consumers
don’t
have
as
• Provision
of
external
training
to
much
disposable
income
to
spend
on
younger/newer
staff-­‐
this
could
be
done
luxuries
(such
as
visiting
a
hairdresser)
via
training
colleges
in
conjunction
with
• Possible
legal
threats
from
employees
what
they
learn
on
the
job.
regarding
the
filming
of
staff
at
the
• Newer
target
market-­‐
perhaps
begin
workplace
attracting
men
as
clients
• Natural
disasters
• Relationship
marketing-­‐
eg
loyalty
cards
• Staff
incentives
to
improve
morale
• Employee
empowerment-­‐
make
employees
responsible
for
tasks,
give
them
a
say
in
decision-­‐making.
This
will
make
them
accountable
and
hence
more
productive.
• Hire
an
accountant
to
manage
the
financial
affairs
and
seek
advice
on
how
to
improve
financially