Discuss strategy content and strategic considerations in quality. Analyze quality costs. Understand the role of quality in the competitiveness of the firms.

1. PARTNERING AND STRATEGIC ALLIANCES
Lebanon 2020 2021
Georges Y. Maalouf, PhD

2. CHAPTER OBJECTIVES
1. Understand the differences between strategy content and
process.
2. Discuss strategy content and strategic considerations in
quality.
3. Analyze quality costs.
4. Understand the role of quality in the competitiveness of the
firms.
5. Plan quality improvement using Hoshin planning.
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