Rapid change in technology has enabled digital advertising to adjust to the evolution of online consumer behavior. In an ever changing digital world, return on investment is gained when one responds to changes in commerce, media and audience engagement across the consumer funnel. Inspired by the ability of the famous animal to change and to adapt to its environment and surroundings, ForestView’s Dynamic Messaging Solution draws upon multiple changing parameters to adapt its advertising message to the ‘’unique environment of one’’, the individual consumer. Experience from thousands of online transactions led to the development of an optimization engine with a proprietary algorithm, that evaluates: consumer, e-commerce and media data. Instant processing of the data dynamically adapts the advertising message to the individual consumer. Foresview’s adaptive technology drives performance to new standards increasing ROI with higher user engagement and lower Cost Per Action. Especially suitable for retailers, travel, hotel sites and companies with extensive product catalogues, the optimization engine serves up thousands of ad variations in different templates and sizes. Chameleon Optimises Media Data and uses Real Time Bidding in Display and Facebook Exchange to deliver personalized messaging to the consumer. Sequencing as well as various advertising sizes are further optimized depending on context and performance providing additional effectiveness to the campaign. Creative Messaging moves beyond standardized templates and is customized per advertiser. This approach maintains brand identity signals while at the same time adapting its visual and copy messaging to the consumer. - Increase ROI -Scale personalized messaging with thousands of product offerings -Customise creative based on brand / product requirements -Real Time Optimisation -Get personal across display and social advertising placements

1. Animal Talent in a Digital World

4. What is
?
?

5. Rapid change in technology has enabled digital advertising
to adjust to the evolution of online consumer behavior.

6. Inspired by the ability of the famous animal to change and adapt to its environment
and surroundings, Chameleon’s Dynamic Messaging Solution
Adapts its advertising message
to the individual consumer.

7. Adaptive Optimization Engine

8. Adaptive Optimization Engine
Personalized Messages
The engine provides the optimum
product and message
for each consumer

9. .
The optimization engine serves up thousands of Facebook ad variations on both
newsfeed and right hand side
Personalized Messaging
Creative Messaging moves beyond standardized templates and is customized per
advertiser. This approach maintains brand identity signals while at the same time
adapting its visual and copy messaging to the consumer.

10. The optimization engine served up thousands of Facebook ad variations on
both newsfeed and right hand side

11. Compared to previous
Facebook Campaigns
Facebook Campaign
Conversion Rate +75%
Average Basket Value +59%
Cost Per Action -46%
Return on Investment +195%

12. Compared to previous
Display Campaigns Facebook Campaign
Conversion Rate +10%
Average Basket Value +31%
Cost Per Action -64%
Return on Investment +263%

13. Compared to all
previous campaigns Overall Campaign on
Facebook and Display
Conversion Rate +64%
Average Basket Value +53,56%
Cost Per Action -50%
Return on Investment +208%

14. • Customize creative
• Optimize in Real Time
• Increase Click Through Rate
• Increase Conversion Rate
• Decrease Cost Per Sale
• Increase ROI
Get Personal on Facebook
Adapt to the individual

15. THANK YOU
George Charalampakis
New Business Director
Email: georgech@forestview.eu
Phone: +30 210 8026036