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M a x i m i s i n g t h e s u c c e s s o f y o u r
C R M w i t h G e c ko L a b s
Matt Lanham
Founder & CEO – Gecko Labs
...
Started out as a tool to help with a previous
business and pain of managing enquiries
Found a great fit in Education, and ...
CRM is a strategy.
Not a piece software.
CRM’s are difficult to use, take days of
training, and tend to be clunky
CRM is built over years and then released,
so can...
4 areas to focus on for
CRM success
# H U E M E A 1 6
#1 CAPTURE MORE DATA
# H U E M E A 1 6
#2 ENGAGE QUICKER
# H U E M E A 1 6
#3 BE PERSONAL
# H U E M E A 1 6
#4 USER ADOPTION
User adoption is about simplicity
GeckoFormData is captured
offline, or online
CloudDB
Dataissecurely
storedinGecko
Automation
Emails,SMS,Labels
triggeredaut...
Examples of success
from our clients
# H U E M E A 1 6
ClaireHawkins
PostgraduateRecruitmentOfficer
How we were collecting data before using
spreadsheets, databases, etc.
Gecko is allowing us to measure the
effectiveness o...
# H U E M E A 1 6
StephenWelsh
MarketingCoordinator(CRM),Marketing
Gecko’s first education client, initially
introduced for international data capture only
Now used in events across the UK,...
Gecko @ Northumbria
Just a few of our use cases for Gecko:
• School Visits
• Support UCAS conventions
• Meet & Greet
• Car...
Questions?
Matthew Lanham
matt@geckolabs.co.uk
Maximising the success of your CRM with Gecko Labs
Maximising the success of your CRM with Gecko Labs
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Maximising the success of your CRM with Gecko Labs

Matthew Lanham, CEO & Founder at Gecko Labs, explains that a CRM is not only a piece of software, it's a strategy - Read more! Session hosted at Hobsons U London 2016.

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Maximising the success of your CRM with Gecko Labs

  1. 1. M a x i m i s i n g t h e s u c c e s s o f y o u r C R M w i t h G e c ko L a b s Matt Lanham Founder & CEO – Gecko Labs London, UK | February 2016 Follow me on twitter @mattlanham and follow Gecko @geckolabsltd
  2. 2. Started out as a tool to help with a previous business and pain of managing enquiries Found a great fit in Education, and started working with our first Education client in 2013 We had started to gain real traction, and product market fit in January of 2015 1 We partnered with Hobsons in early 2015 to provide Gecko in to their client base Massive growth in the past 12 months, more need in the market for data capture Solving customer pain is our number one goal, so we will continue to build software to help you all! 2 3 4 5 6 Founded in 2012 Partnership with Hobsons Moved to Education 15 clients in Jan 2015 Customers #1 50 clients today Who are Gecko?
  3. 3. CRM is a strategy. Not a piece software.
  4. 4. CRM’s are difficult to use, take days of training, and tend to be clunky CRM is built over years and then released, so can often be a little behind the curve Often takes months to implement, by which time requirements, or needs have changed 1 Because of it’s large codebase, it’s not able to respond quickly to new trends It can’t solve all of the problems on it’s own, needs to stick to what it’s good at The software alone cannot deliver on CRM, it requires someone to lead and steer 2 3 4 5 6 User Adoption Pace of improvement Needs of tomorrow’s student Long Implementation Time & planning Not a Swiss Army Knife Why does CRM software fail?
  5. 5. 4 areas to focus on for CRM success
  6. 6. # H U E M E A 1 6 #1 CAPTURE MORE DATA
  7. 7. # H U E M E A 1 6 #2 ENGAGE QUICKER
  8. 8. # H U E M E A 1 6 #3 BE PERSONAL
  9. 9. # H U E M E A 1 6 #4 USER ADOPTION
  10. 10. User adoption is about simplicity
  11. 11. GeckoFormData is captured offline, or online CloudDB Dataissecurely storedinGecko Automation Emails,SMS,Labels triggeredautomatically M arketing Long term m arketing cam paigns, drip etc. GeckoCall Outboundcallcentre andcapture CRM Data is instantly sent to your CRM system CRM Data is instantly sent to your CRM system How does Gecko Labs help? We focus on making the complex simple, and ensuring our software is intuitive. Our software fills many gaps throughout the student lifecycle Our team is always looking at what is next, and how we can help 1 2 3 Simple Adaptable Innovative
  12. 12. Examples of success from our clients
  13. 13. # H U E M E A 1 6 ClaireHawkins PostgraduateRecruitmentOfficer
  14. 14. How we were collecting data before using spreadsheets, databases, etc. Gecko is allowing us to measure the effectiveness of events, paid mailings etc. Roll out to academics and colleges with limited input 1 Teams are embracing the technology in new ways to meet their needs. Teams have been using Gecko to go beyond recruitment for internal data collection. Embracing the new features of PRO, particularly linking on campus with recruitment 2 3 4 5 6 History Spin-off uses of Gecko Report on the ROI User adoption Future plans Internal use cases How Gecko has helped us…
  15. 15. # H U E M E A 1 6 StephenWelsh MarketingCoordinator(CRM),Marketing
  16. 16. Gecko’s first education client, initially introduced for international data capture only Now used in events across the UK, EU, Internally and also within B2B Integrated with Hobsons Connect allowing for quicker engagement with students 1 Captured over 29,000 students data through the system Massive improvement in data quality and consistency Used for agent exhibitions, British Council fairs, and for interviews at agent offices 2 3 4 5 6 Implemented early 2013 29k contacts Expanded usage quickly Competitive Advantage Example: India Data Quality Gecko @ Northumbria
  17. 17. Gecko @ Northumbria Just a few of our use cases for Gecko: • School Visits • Support UCAS conventions • Meet & Greet • Careers – Student Support – Course Enquiry Centre • Internal Events • Final year degree shows • PG Masters Bursary Deeper discussion on: • Establishing relationships with feeder schools • Supporting open days and offer holder visit days • Automating campus tours • PG Events & Recruitment • Internal conferences
  18. 18. Questions? Matthew Lanham matt@geckolabs.co.uk

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