Matthew Lanham, CEO & Founder at Gecko Labs, explains that a CRM is not only a piece of software, it's a strategy - Read more! Session hosted at Hobsons U London 2016.

1. M a x i m i s i n g t h e s u c c e s s o f y o u r
C R M w i t h G e c ko L a b s
Matt Lanham
Founder & CEO – Gecko Labs
London, UK | February 2016
Follow me on twitter @mattlanham and follow Gecko @geckolabsltd

2. Started out as a tool to help with a previous
business and pain of managing enquiries
Found a great fit in Education, and started
working with our first Education client in 2013
We had started to gain real traction, and
product market fit in January of 2015
1 We partnered with Hobsons in early 2015 to
provide Gecko in to their client base
Massive growth in the past 12 months, more
need in the market for data capture
Solving customer pain is our number one goal, so
we will continue to build software to help you all!
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Founded in 2012 Partnership with Hobsons
Moved to Education
15 clients in Jan 2015 Customers #1
50 clients today
Who are Gecko?

3. CRM is a strategy.
Not a piece software.

4. CRM’s are difficult to use, take days of
training, and tend to be clunky
CRM is built over years and then released,
so can often be a little behind the curve
Often takes months to implement, by which
time requirements, or needs have changed
1 Because of it’s large codebase, it’s not able to
respond quickly to new trends
It can’t solve all of the problems on it’s own,
needs to stick to what it’s good at
The software alone cannot deliver on CRM, it
requires someone to lead and steer
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User Adoption Pace of improvement
Needs of tomorrow’s student
Long Implementation Time & planning
Not a Swiss Army Knife
Why does CRM software fail?

5. 4 areas to focus on for
CRM success

6. # H U E M E A 1 6
#1 CAPTURE MORE DATA

7. # H U E M E A 1 6
#2 ENGAGE QUICKER

8. # H U E M E A 1 6
#3 BE PERSONAL

9. # H U E M E A 1 6
#4 USER ADOPTION

10. User adoption is about simplicity

13. GeckoFormData is captured
offline, or online
CloudDB
Dataissecurely
storedinGecko
Automation
Emails,SMS,Labels
triggeredautomatically
M
arketing
Long
term
m
arketing
cam
paigns, drip
etc.
GeckoCall
Outboundcallcentre
andcapture
CRM
Data is instantly sent
to your CRM system
CRM
Data
is
instantly
sent
to
your CRM
system
How does Gecko Labs help?
We focus on making the complex simple, and
ensuring our software is intuitive.
Our software fills many gaps throughout the
student lifecycle
Our team is always looking at what is next,
and how we can help
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Simple
Adaptable
Innovative

14. Examples of success
from our clients

15. # H U E M E A 1 6
ClaireHawkins
PostgraduateRecruitmentOfficer

16. How we were collecting data before using
spreadsheets, databases, etc.
Gecko is allowing us to measure the
effectiveness of events, paid mailings etc.
Roll out to academics and colleges with
limited input
1 Teams are embracing the technology in new
ways to meet their needs.
Teams have been using Gecko to go beyond
recruitment for internal data collection.
Embracing the new features of PRO, particularly
linking on campus with recruitment
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History Spin-off uses of Gecko
Report on the ROI
User adoption Future plans
Internal use cases
How Gecko has helped us…

17. # H U E M E A 1 6
StephenWelsh
MarketingCoordinator(CRM),Marketing

18. Gecko’s first education client, initially
introduced for international data capture only
Now used in events across the UK, EU,
Internally and also within B2B
Integrated with Hobsons Connect allowing for
quicker engagement with students
1 Captured over 29,000 students data through
the system
Massive improvement in data quality and
consistency
Used for agent exhibitions, British Council
fairs, and for interviews at agent offices
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Implemented early 2013 29k contacts
Expanded usage quickly
Competitive Advantage Example: India
Data Quality
Gecko @ Northumbria

19. Gecko @ Northumbria
Just a few of our use cases for Gecko:
• School Visits
• Support UCAS conventions
• Meet & Greet
• Careers – Student Support – Course Enquiry Centre
• Internal Events
• Final year degree shows
• PG Masters Bursary
Deeper discussion on:
• Establishing relationships with feeder schools
• Supporting open days and offer holder visit days
• Automating campus tours
• PG Events & Recruitment
• Internal conferences

20. Questions?
Matthew Lanham
matt@geckolabs.co.uk